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    When is it Time to Examine Your Organizational Culture
    Culture is the lifeblood of an organization. It's the sum total of the history, people, and procedures that define the organization and its work. PJ Bouchard and Lizz Pellet, in their book, "Getting Your Shift Together -
    messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. Yo

    Understanding Transformers
    We must establish some basic principles of voltage before expanding into transformers. What is current, voltage or a load? Imagine a man a hauling a cart uphill. The voltage (v) is the man (120v). The current (amps) is how mu
    What message from Mom (or Dad) sticks with you? Is it “Always wear clean underwear”? How about “If you can’t say something nice, don’t say anything at all”? Or is it something else entirely? Mine is “Clean your plate.” (This could explain the excess poundage around my hips!)

    These bits of advice stick with us for one big reason – REPETITION. You and I heard these messages again…and again…and again.

    That’s the marketing communications lesson for the day. If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.

    Wondering why it takes such an effort to make an impact? Consider these facts.

    * Your target audience is probably inundated with messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. You

    Interviewing Over Lunch: Are You at Risk?
    Sometimes a hiring process will include having lunch with the hiring manager. Despite anything said to the contrary (like "It'll just be an informal lunch so we can get to know each other."), this is a formal part of y
    “Clean your plate.” (This could explain the excess poundage around my hips!)

    These bits of advice stick with us for one big reason – REPETITION. You and I heard these messages again…and again…and again.

    That’s the marketing communications lesson for the day. If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.

    Wondering why it takes such an effort to make an impact? Consider these facts.

    * Your target audience is probably inundated with messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. Yo

    Using Those Business Cards
    One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing wha
    nd again.

    That’s the marketing communications lesson for the day. If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.

    Wondering why it takes such an effort to make an impact? Consider these facts.

    * Your target audience is probably inundated with messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. Yo

    Eight Steps to a Successful Video or Web Conference
    A successful video or web conference can really give a boost to your organization. Online conferencing is now connecting people in a way that was not possible in the pre-Internet era. However, as powerful a tool as online con
    can take nine or more repetitions for a message to sink in.

    Wondering why it takes such an effort to make an impact? Consider these facts.

    * Your target audience is probably inundated with messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. Yo

    Who Holds You Accountable- Or What Does It Take To Get You To Do What You Have To Do
    Accountability is an interesting phenomenon. Everybody wants some, most folks think that they can handle it, yet very few people know how to deal with it continually.Much of the problems in business and life are intert
    messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

    * Prospects buy when they’re ready. You need to be out there consistently to capture the prospect’s attention when he or she’s in purchasing mode.

    * We retain only about 10% of the information we’re exposed to each day. Repetition increases the chance your message will be part of that lucky 10%.

    So repeat, repeat, repeat your core message. But you don’t have to use the same vehicle over and over. The most successful marketing communications programs use a variety of techniques to deliver a company’s message: publicity, direct mail, advertising, trade shows, web site, literature and more.

    Mixing it up increases a program’s effectiveness since prospects get the same message in a variety of forms. It can also make repetition more affordable.

    Copyright 2005 Clairvoyant Communications, Inc.

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