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Casual Articles - What Richard Pryor Knew about Marketing that Few Business Owners Will Ever be Wise Enough to Know
Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. With all the challenges that restaurant managers and owners face, it is understandable that restaurant uniforms come close to the bottom of the list. With more than 925,000 restaurant locations in the United States, restaurant competition is growing fierce. If you have great food and service, you are well on you
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it
The need for comprehensive business plan development can never be overstated. Every entrepreneur must develop a business plan, irrespective of the nature of his commercial setup. Whether you set up a new venture, or buy out a running business, purchase a franchise, or simply wish to expand your current business, it is imperative to develop a business plan. Often, timely business plan development saves you from being wiped out by the competition.A well-developed bu
America's top copywriter and direct-marketing consultant Craig Garber (http://www.kingofcopy.com) says "Most business owners could learn a lot about selling from Richard Pryor. Whether you know it or not, he was a pure genius when it came to marketing, and this is why he was so successful." Garber, who consistently prods and encourages business-owners to use unconventional "maverick marketing" methods, says here are just 5 of the many things Pryor cleverly did, that you should be using as well:
1. He was controversial. Most advertising is nothing more than a "big business card," and let's face it, do you really think telling your prospects your name, phone number, and how long you' ve been in business, sets you apart from your competition, or gives them enough of a reason to lie awake in bed at night, thinking you might be the solution to their problems? You don't need to look any further than the results of your marketing, to get the answer to this one. Don't bet the farm on conventional wisdom -- going against the grain is your ticket to success in marketing, and in life.
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it e
I visited a local lighting store a week ago. There was a receptionist at the front. She looked at me without saying a word to me. Not a “hello” or a “can I help you”? I thought to myself, “She’s not exactly oozing enthusiasm”. Someone forget to tell her that a warm welcome sets the tone for a good experience in the store.I didn’t know it at the time, but this was a sign of things to come. The store wasn’t very busy. I think there were probably 3 other customers i
America's top copywriter and direct-marketing consultant Craig Garber (http://www.kingofcopy.com) says "Most business owners could learn a lot about selling from Richard Pryor. Whether you know it or not, he was a pure genius when it came to marketing, and this is why he was so successful." Garber, who consistently prods and encourages business-owners to use unconventional "maverick marketing" methods, says here are just 5 of the many things Pryor cleverly did, that you should be using as well:
1. He was controversial. Most advertising is nothing more than a "big business card," and let's face it, do you really think telling your prospects your name, phone number, and how long you' ve been in business, sets you apart from your competition, or gives them enough of a reason to lie awake in bed at night, thinking you might be the solution to their problems? You don't need to look any further than the results of your marketing, to get the answer to this one. Don't bet the farm on conventional wisdom -- going against the grain is your ticket to success in marketing, and in life.
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it
Beyond a doubt, a person has to believe in what they're doing in order to succeed. It starts out in all of us, as little children. We want certain things and in order to get them without the ability to communicate, we either have to point at it or cry, until our parents figure it out.As we grow older, we improve our tactics and learn what makes people respond to our desires. Eventually, we start to think through the process, to avoid rejection, and convince oursel
1. He was controversial. Most advertising is nothing more than a "big business card," and let's face it, do you really think telling your prospects your name, phone number, and how long you' ve been in business, sets you apart from your competition, or gives them enough of a reason to lie awake in bed at night, thinking you might be the solution to their problems? You don't need to look any further than the results of your marketing, to get the answer to this one. Don't bet the farm on conventional wisdom -- going against the grain is your ticket to success in marketing, and in life.
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it
Whether you are starting or planning to put up a small business, it is important that you have the latest market information. It will provide you significant data that are helpful in solving marketing problems. If ever your business encountered such difficulties, you can easily take immediate action about it.A thorough market research will serve as your business foundation for achieving success. In fact, there are two strategies that are effective when doing market
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it
You get what you pay for does not just apply to shopping. You are paying a price, whether you know it or not, at work and you are getting exactly what you pay for.Step 5 – If in step 4 you were unable to identify any way for you to express your authentic self, determine what the payoff is for working in this job. When we continue to do the same thing over and over - in this case going to work at the same job day after day - and we resist making a change, it
2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic -- that's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it exciting and fun for them.
3. Along these same lines, Pryor certainly wasn't afraid to expose and make fun of his own weaknesses. And as a marketer, one of the smartest things you can do is bring up any objections to, or weaknesses in your own product or service ahead of time, and deal with these things up-front. Think about it, if you've already handled your prospect's concerns, not only are you eliminating critical selling obstacles, but you're also building trust by letting them know you're only human, just like they are.
4. Pryor was funny and entertaining! Thoreau once said "Most men lead lives of quiet desperation," and this applies to your prospects as well. They're overwhelmed with too many things to do and not enough time to do them in, and if you can regularly be the bright ray of sunshine in their lives, they'll LOVE hearing from you and they'll show you their appreciation by buying more, and by buying more often.
5. Most important of all, Pryor was REAL. And in today's day-and-age, when your prospects are getting hit six-ways-till Sunday with all sorts of hype and sensationalized B.S. -- coming along with a dose of reality and a no-nonsense style, makes YOU a refreshing slice of life your clients will gobble up, again and again.
Listen, insanity is doing the same thing over-and-over again and expecting different results. And when it comes to selling, truer words were never spoken. So if you want to keep getting the
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