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  • Casual Articles - Small Business Marketing: 11 Steps To Writing Good Ads and Copy

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    rs and ads from scratch is like trying to thread a needle with a garden hose. It’
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    Putting words on paper that cause people to take a desired action is the most profitable skill a small business owner or sales professional can learn. I often get asked if there are any secrets to banging out effective copy.

    The biggest secret I can tell you is to use a formula.

    Trying to write killer sales letters and ads from scratch is like trying to thread a needle with a garden hose. It’s

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    fitable skill a small business owner or sales professional can learn. I often get asked if there are any secrets to banging out effective copy.

    The biggest secret I can tell you is to use a formula.

    Trying to write killer sales letters and ads from scratch is like trying to thread a needle with a garden hose. It’

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    asked if there are any secrets to banging out effective copy.

    The biggest secret I can tell you is to use a formula.

    Trying to write killer sales letters and ads from scratch is like trying to thread a needle with a garden hose. It’

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    ecret I can tell you is to use a formula.

    Trying to write killer sales letters and ads from scratch is like trying to thread a needle with a garden hose. It’

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    rs and ads from scratch is like trying to thread a needle with a garden hose. It’s damn near impossible.

    Here are some steps you can use to write effective copy.

    1: Answer these questions first and use the answers when writing your letter/ad.

    WHO are you writing to?
    WAYS you’ll prove what you say to be true?
    REASONS they won’t take action?
    OFFER (what is the call to act

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