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    Real Estate Marketing - Beef Up Your Follow-Up
    If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed t
    regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant

    How to Deal With Salespeople
    If you are an executive, you may sometimes feel like a open jelly sandwich at a picnic. Every crazy critter in the world wants to bite into your budget. Here's how to protect your time and preserve your sanity.1. Give Presentations - offer to speak at local networking events, local business groups or events where your target market "hangs out" Speak on topics that are pertinent to your target market and which give value to them in solving a problem, inspiring them to take action or inform and educate them.

    2. Write Articles - find publications that your target market reads and offer to write articles for them. This will help not only raise your profile to a wider audience but also help create a higher level of credibility as people will see you as a specialist in your field.

    3. Post to Online Networking Groups - become an active contributor to forums, blogs and discussion groups and give your opinion, raise questions and create conversations with like minded people.

    4. Organise and Lead Events - events that have a point be it education, relationship building or social can bring together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

    5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant s

    Testing the Efficiency of Free Classified Ads
    Without testing you will never know how good or how bad your ads performed. Before the advent of internet, advertisers used to test classified ads quality using certain techniques. However, there were no such thi
    p>

    2. Write Articles - find publications that your target market reads and offer to write articles for them. This will help not only raise your profile to a wider audience but also help create a higher level of credibility as people will see you as a specialist in your field.

    3. Post to Online Networking Groups - become an active contributor to forums, blogs and discussion groups and give your opinion, raise questions and create conversations with like minded people.

    4. Organise and Lead Events - events that have a point be it education, relationship building or social can bring together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

    5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant

    Machiavelli: The Prince - Its Business Implication
    IntroductionMachiavelli teachings and thoughts will never go out of fashion as power will always remain the center of both the political and corporate world. His writings are as relevant today as they were
    ne Networking Groups - become an active contributor to forums, blogs and discussion groups and give your opinion, raise questions and create conversations with like minded people.

    4. Organise and Lead Events - events that have a point be it education, relationship building or social can bring together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

    5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant

    Job Applications - Preparing Your Presentation
    If you get to the second stage of the job application process and are invited for interview, you may well find that candidates are required to give a presentation - a prospect which terrifies many jobhunters! The
    together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

    5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant

    Sarbanes-Oxley Compliance - Making Your Company More Accessible
    The U.S. federal Sarbanes-Oxley Act was created to protect investors by improving the accuracy and reliability of corporate disclosures. The act covers issues such as establishing a public company accounting over
    regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

    In all of these channels to raise your profile there are 3 things to remember

    1. Do not use it as a blatant sales pitch

    2. Be genuine and authentic in your approach

    3. Do it on a regular basis for the most impact

    ©Beverley Hamilton 2005

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