Casual Articles - Business

First Things First -- Process BEFORE Technology
Here's a brief story I encountered while leaving Newark International Airport following a recent business trip. Hard to believe, but true.After a long flight hom

that amount of money pays no return if the target audience cannot remember the tele

Personnel Without The Person
Great Human Resource professionals add value to any organization. Recruiting and retaining star performers, building a productive workforce, coaching managers to perfo

Telephone Numbers are usually the first point of contact between Customers and Businesses, and you know what they say...First impressions last!

Most companies spend thousands of pounds per year on print advertising, be it on vehicles, business cards or even websites. What most of them fail to realise is that spending that amount of money pays no return if the target audience cannot remember the tele

Good Contracts Make Good Clients
This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially fund

usinesses, and you know what they say...First impressions last!

Giving Makes Good Business Sense
We all know that company charitable giving makes a difference, some how, some way. Donations that count, charities it supports, people it helps. Besides, it’s just a go

anies spend thousands of pounds per year on print advertising, be it on vehicles, business cards or even websites. What most of them fail to realise is that spending that amount of money pays no return if the target audience cannot remember the tele

Is It Resistance Or Is It Fear - What's The Difference?
Fear will jetison you into fight or flight mode. Resistance will try to figure things out. Why? Because fear is a vibration of powerlessness and resistance is a vibr

usiness cards or even websites. What most of them fail to realise is that spending that amount of money pays no return if the target audience cannot remember the tele

Market Entrepreneurs and Political Entrepreneurs
What is an entrepreneur? Well, in the United States of America there are two types of very successful entrepreneurs. There is the market entrepreneur and there is the

that amount of money pays no return if the target audience cannot remember the telephone number when looking at it for the first time. I'm sure that you have found yourself glancing at an advert and finding it interesting but quickly find out a few days later that you cannot remeber the contact number.

Recent research has shown that displaying a memorable phone number prominently on a website and co

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Brand Loyalty is a powerful source of sustained profitability. But many senior executives have no idea how to create Brand Loyalty. This article discusses why creating brand Loyalty is so difficult and what you can do to promote it.

Did you know that maintenance accounts for 50% to 80% of the overall product cost? Well, it does! And unfortunately, most of us are terrible at estimating the effort required to support a product once it becomes generally available.

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