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Casual Articles - Guerrilla Marketing, Music and You
Every so often, I’m hired by a company to develop a marketing plan for its business. Yet after conducting my initial assessment, I discover that the company’s lack of a marketing plan isn’t the problem. The real problem is the company’s poor service. For these companies, spending any money at all on marketing is like pouring fine wine down a sinkhole; a complete waste. If your company’s service stinks, fix that first. Then, worry about promoting y
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to
Throughout the progress of a person’s career, chances are there will come a time when a decision has to be made about whether or not to accept work with a company based on the size of the organization. If you are just starting out, there may not be a lot of information available to tell you both the pros and cons for choosing a company according to its size. Companies are always going to try to put their best foot forward in an interview, and wil
So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don’t do what everyone else is doing. Here area few ideas to get you started:
• Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products.
• Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds.
• Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
This is what you will see: “Jaci Rae - The Rae of Hope. raeofhope@jacirae.com.” (Don’t use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to
Use any of these proven techniques for marketing to increase sales. Entrepreneurs, Consultants and Business Developers can find additional information by visiting http://www.sellingadifference.comTip #1: Embark on a careful linking strategyThere are many ways for your company to appear as one of the top ten in a search engine database without having to pay money out of your marketing budget. One easy way is to do some simple resear
• Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products.
• Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds.
• Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
This is what you will see: “Jaci Rae - The Rae of Hope. raeofhope@jacirae.com.” (Don’t use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to
What are promotional items? Promotional items such as logo pens, t-shirts, key rings, handicrafts and calendars serve as perfect business gifting solutions. A brilliant way to advertise your product or brand would be to gift a promotional pen or any other such item with your company’s logo on it to all your employees, clients and business visitors.Distribution of promotional logo pens and other such presents help to popularize your brand and
Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
This is what you will see: “Jaci Rae - The Rae of Hope. raeofhope@jacirae.com.” (Don’t use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to
Are you a homeowner or a business owner who would like to have your home or business inspected for mold? If you are and you are from the Burbank area, you will need to find a Burbank mold inspector to do business with.When finding a Burbank mold inspector to do business with, you will find that you can find Burbank mold inspectors by speaking to those that you know, using your local phone book, or by using the internet. The only thing is th
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to
1. Never procrastinate with a performance problem. If you don't address the issue when it arises, staff will question whether you are doing anything at all.2. When talking to an employee about a problem, phrase your comments in terms of preventing the problem from recurring. Use the inappropriate performance as a jumping off point, indicate why it is problematic, and then quickly move on to preventing re-occurence. This moves the focus from
Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/
and
SoundScan
http://www.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently.
Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes! Jaci Rae – “The Rae of Hope TM” Copyright 2006 Jaci Rae
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