Casual Articles - Business

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How much would you pay to find your next manager or future franchisee? Companies routinely spend thousands of dollars to find applicants outside their company. Why not spend a bit of time and money to provide current employees the necessary skills? For many employees, it begins with learning the English language.Over the past twenty years, the number of Hispanics in the restaurant workforc

l looking as possible. A perfect example of this is "The Self Health Resource Center" deodorant. The bottle is in the shape of a medicine prescription bottle and actually looks like a prescription drug with it's straight laced lettering and formal instructions for use. This stuff better not only get you smelling good but cure your allergies besides. The funny thing about this deodorant is that there's really no name to it. It just says Deodorant on the top of the label. The Health Resource Center is just who

Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many pe

In this final edition of our packaging series we're going to look at some more marketing strategies of packaging where what you see on the outside is not necessarily what you get on the inside.

When you think about it, some of the most interesting packages are those that are actually part of the product itself.

Take deodorants.

There is one in particular that is so fancy looking you have to wonder if what's inside is not only going to keep you from stinking like a pig but also cure your baldness and pop a genie out of a bottle. I'm referring to Caix Extreme. The cap is kind of a dome shape that looks like something out of "The Day The Earth Stood Still", the lettering on the bottle itself is hard to describe but appears to be a combination of cartoon and south sea island font, and the colors are blue and pink on a brown bottle. Actually it looks more like something you'd pour in a glass.

Then there is the Caix For Girls. This is a pretty light blue color to the bottle with lettering that looks like something out of a Barbie Doll commercial. Plus there are some little flowers pasted on the bottle for good measure. This is definitely not something you would ever find a guy using. At least you wouldn't think so.

Of course you've also got your fancy deodorants like Tommy Hilfiger. Plain black bottle with plan white lettering that runs from top to bottom instead of from left to right and tilted to the right. They probably think this kind of packaging lends an air of mystery to their product. Most likely what's inside isn't much different from your local Shop Rite store brand.

Then you've got your really exotic deodorants like Heno di Pravia. The yellow bottle has a shape not too different from a voluptuous female's. It's got a nice fancy lettering to it and a logo at the bottom that almost looks like a danger sign for radioactive waste. Thi s is one strange deodorant package.

And then you've got the deodorants that go to the absolute opposite end of the spectrum and as far away from commercial looking as possible. A perfect example of this is "The Self Health Resource Center" deodorant. The bottle is in the shape of a medicine prescription bottle and actually looks like a prescription drug with it's straight laced lettering and formal instructions for use. This stuff better not only get you smelling good but cure your allergies besides. The funny thing about this deodorant is that there's really no name to it. It just says Deodorant on the top of the label. The Health Resource Center is just who

Employee Empowerment Through the P.A.R.T.N.E.R. Model
In a perfect world, employees would take responsibility as if they were an owner or at the least, had a vested interest in the success of the company for which they worked. But it's not a perfect world, is it? It is possible though, to create an employment environment where employees will take on responsibility. This is the activity all successful employers desire of their staff.Motivating yo

and pop a genie out of a bottle. I'm referring to Caix Extreme. The cap is kind of a dome shape that looks like something out of "The Day The Earth Stood Still", the lettering on the bottle itself is hard to describe but appears to be a combination of cartoon and south sea island font, and the colors are blue and pink on a brown bottle. Actually it looks more like something you'd pour in a glass.

The Lean Manufacturing Assessment - A Brief Overview
First off, even a Lean Assessment should be a Value-Adding experience for your company. It's not enough for a couple of consultants to drop-in, take a look around, and then send you a report that tells you what they observed and what to do.Most of the time you'll pay for a Lean Assessment, (though probably at a reduced rate,) so you should still expect some tangible return on your investment

ke something out of a Barbie Doll commercial. Plus there are some little flowers pasted on the bottle for good measure. This is definitely not something you would ever find a guy using. At least you wouldn't think so.

PR Still a Mystery to Some
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.The casual observer is left with a confusion of tactical, application-oriented definitions of the public relations function: Is it publicity? Crisis management? Special events? Reputation management? Promotion? Or a slew of oth

ikely what's inside isn't much different from your local Shop Rite store brand.

Defining Online Branding-Part 2
The Web is an open scene for a Global audience. You buy online, communicate, socialize, study, and have fun. You search for information, you compare, you think and you make a decision. You have access to that book you need faster than offline, you can make better purchasing decisions, and you can even become famous in a matter of days: all you need is a good story, a “digg” and… that’s it!Onl

Yes, deodorants have some very strange, exotic and downright puzzling packages that you never get to stop looking at because it's part of the product itself. This has to further reinforce what you're looking for the next time you run out to get your next supply. Packaging is an amazing psychological science and as long as we are able to understand what goes on inside the human brain there will always be packages to cater to that brain.

Now if only they'd make packages we could see through.

Oh wait! They already do.

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Casual Articles - The Psychology Of Packaging - Part III

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