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Casual Articles - Preshow Planning Equals Success : 10 Essential Questions You Have To Ask
Instinctively we are constantly looking for ways to cut costs, save here and there and run a tighter than tight ship, all the while conducting our business in an effective and professional way. Sometimes it is not easy but if you want to survive as a business and stay in business this is something we all must do.Have you herd the phrase “stepping over a dollar to pick up a dime”? Well this saying typifies the plight of many small businesses today. I have consulted with many small business owners and have been a small business owner my self and I know how enticing it can be to try and make your cus
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public,
Dolly Parton has told us all the trials and tribulations of the daily grind. Can you imagine the songs full of angst and heartache she would write about the hours most entrepreneurs and small business owners rack up?We all know that when starting any new business there is no such thing as an eight hour workday. I suspect that most small business owners and entrepreneurs are more familiar with 18 to 20 hour days. It's so exciting in the beginning of a new venture that it becomes very difficult to stop working for the day, but how long can you keep that energy?Don't feel guilty if you identify
But how do you know what show is right for you? Here’s a hint: It’s not necessarily the one with the largest ads in the trades or the one that is offering deep-discount exhibit space. Instead, ask yourself these ten questions about the shows you’re considering, and you’ll soon discover which are right for you.
1. How well does this show fit our marketing needs?
This is the paramount question. Exhibiting at a show must clearly fit into your marketing strategy. Whether you are planning to launch a new product, expand into a new geographical region, or reach out to reinforce existing consumer relationships, every show should have a well-defined goal that is an integral part of your marketing plan.
2. When is the show?
Show timing is crucial. Not only should an event be convenient for you and your staff, it should not be in conflict with other major industry shows or events. While there is a seemingly endless supply of competitors out there, there is only a limited amount of customers. They have to pick and choose what shows they’ll want to attend. Don’t undermine your chances by exhibiting at a small show that conflicts with the larger event that ‘everybody’ goes to.
3. Where is the show?
Location is everything. Some events purposely locate at destination locations such as Las Vegas or Orlando to entice attendees. There is some validity to this strategy, although you want to watch against the tendency to attend a show because of the amenities nearby. You’re sending a team to sell your products and services, not to visit SeaWorld or gamble the night away.
4. Who comes to this show?
A show must attract your target audience. Use attendance data from previous shows to determine what percentage of attendees are likely to be interested in your products and services AND are from your major service areas. It’s no good presenting your products to an audience that you can’t sell to.
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public,
The Art of the Cover Letter Hiring managers often receive hundreds, or even thousands, of applications for a given job. To avoid having your resume sink in a sea of paper or electronic files, it’s essential to write a cover letter that stands out and makes a great first impression.Here’s how:Rule #1: Keep Up Appearances Your resume and cover letter must be aesthetically pleasing and consistent in appearance. This includes formatting with the same heading and fonts in each and using a high-quality printer and paper, if documents are being "snail mailed."Also, keep it tasteful
1. How well does this show fit our marketing needs?
This is the paramount question. Exhibiting at a show must clearly fit into your marketing strategy. Whether you are planning to launch a new product, expand into a new geographical region, or reach out to reinforce existing consumer relationships, every show should have a well-defined goal that is an integral part of your marketing plan.
2. When is the show?
Show timing is crucial. Not only should an event be convenient for you and your staff, it should not be in conflict with other major industry shows or events. While there is a seemingly endless supply of competitors out there, there is only a limited amount of customers. They have to pick and choose what shows they’ll want to attend. Don’t undermine your chances by exhibiting at a small show that conflicts with the larger event that ‘everybody’ goes to.
3. Where is the show?
Location is everything. Some events purposely locate at destination locations such as Las Vegas or Orlando to entice attendees. There is some validity to this strategy, although you want to watch against the tendency to attend a show because of the amenities nearby. You’re sending a team to sell your products and services, not to visit SeaWorld or gamble the night away.
4. Who comes to this show?
A show must attract your target audience. Use attendance data from previous shows to determine what percentage of attendees are likely to be interested in your products and services AND are from your major service areas. It’s no good presenting your products to an audience that you can’t sell to.
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public,
Most of the time it is employees who feel stuck and cornered and their career not advancing as they would like it to. After putting in all the hard work and gaining experience and they thought everything was just right for their career to advance. Then they realize that something is amiss and they are stuck when the rest of the world is merrily marching ahead. But hold on a minute; before putting the blame on someone else, have you thought about what could have happened?Here are a few indicators that tell you if you have met a roadblock in your career path:1. You are sailing along, making you
2. When is the show?
Show timing is crucial. Not only should an event be convenient for you and your staff, it should not be in conflict with other major industry shows or events. While there is a seemingly endless supply of competitors out there, there is only a limited amount of customers. They have to pick and choose what shows they’ll want to attend. Don’t undermine your chances by exhibiting at a small show that conflicts with the larger event that ‘everybody’ goes to.
3. Where is the show?
Location is everything. Some events purposely locate at destination locations such as Las Vegas or Orlando to entice attendees. There is some validity to this strategy, although you want to watch against the tendency to attend a show because of the amenities nearby. You’re sending a team to sell your products and services, not to visit SeaWorld or gamble the night away.
4. Who comes to this show?
A show must attract your target audience. Use attendance data from previous shows to determine what percentage of attendees are likely to be interested in your products and services AND are from your major service areas. It’s no good presenting your products to an audience that you can’t sell to.
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public,
Recently i met with a gentleman at a networking event and we got talking about his business, and then we began discussing self help programs and his comment was along the lines: "why do people keep going to motivational events? Can't they just do it for themselves?." It was not so much what he said, but how he said it, his negative tone and disgust at why people would consider spending good money to attend such events.I had to chuckle at his uneducated comment, and so i asked him: "why are you here today?." In a way, he kind of answered his own question. There was nothing particularly different to t
3. Where is the show?
Location is everything. Some events purposely locate at destination locations such as Las Vegas or Orlando to entice attendees. There is some validity to this strategy, although you want to watch against the tendency to attend a show because of the amenities nearby. You’re sending a team to sell your products and services, not to visit SeaWorld or gamble the night away.
4. Who comes to this show?
A show must attract your target audience. Use attendance data from previous shows to determine what percentage of attendees are likely to be interested in your products and services AND are from your major service areas. It’s no good presenting your products to an audience that you can’t sell to.
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public,
You know that one. He’s the one in the office who puts out all the great ideas then steps out of the way while you do the work, but comes back just in time to tell you how you did it all wrong. His interest gravitates only to Power and Recognition. He isn’t interested in doing the work, actually participating in the project, or actively becoming involved in the accomplishment. He only wants the glory of suggestion and the recognition of completion.Over the past several years’ one particular person has instigated several projects in a group I actively participate in. This person shows up suggest
5. Who else will be there?
You will want to know which and how many of your competitors will be exhibiting at a particular show. Remember, you need to be visible to be memorable! If you are not in front of the public, and your competitors are, the public will remember your competitors and not you. However, a savvy marketing strategy might be to exhibit at a show that attracts your target audience but is outside of your immediate industry.
6. How successful is the show?
While individual success is the responsibility of each exhibitor, there is a great deal that show management can do to ensure a high quality show. Discover what organizers do to promote the show, and take a look at previous shows. Ask for a list of previous exhibitors to contact about the show and ask them for their thoughts. Would they exhibit again?
7. Has someone from my organization actually visited this show?
A first-hand perspective from someone who fully understands your marketing goals and objectives can be an invaluable tool. Do they think the show is a good fit? Ask them about show logistics. Did things appear seamless, or were there some rough edges?
8. How much does the show cost?
Participating in a show can be expensive. Make your decision only after looking at some real life figures. Add in every expense affiliated with the show, not just registration fees. How much will it cost for items such as signage, graphics, literature, travel, lodging, meals, giveaway items, etc? And, don’t forget to calculate your indirect expenses – your people’s time away from the office.
9. What kind of help will we get?
Ask show organizers about promotional assistance. Are there sponsorship opportunities to raise your company’s profile at the event? What types of media are being invited? Also, ask for audience quality information before you decide. Are the attendees the type of attendees you want to meet?
10. What return on investment can be expected from this show?
Return on investment will in part depend on what your goals are for any given show. If you are concentrating solely on lead generation, and do not plan to be doing any selling at the show, return on investment wi
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