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Casual Articles - Attendee Walking the Aisles - 6 Trade Show Tips for '06
For many entrepreneurs the creation of a business plan is the biggest hurdle in the development process of their fledgling enterprise. There is a mystery, almost a dread in many people when discussion of a business plan requirement is first broached. They conceptualize a boring, dry, painful experience and many would like to avoid this step if at all possible.What is
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibi
I recently had an employer advertise her job in my newsletter and it got me wondering what employers are thinking when the applicants start flooding in. After speaking with her I was able to get some really valuable feedback and I wanted to share that with you.“Avoid using abbreviations and acronyms in your cover letter and resume. Or at least spell it out in the fir
Walk the aisles, see what’s new, plan purchases for the coming year? Is this the show when you pull out the order book or checkbook and make a commitment? Trade Show Training, inc. offers these 6 quick tips for those who are not exhibiting but who form the reason for any trade show – YOU - the Attendee…
1. LOOK FOR THE COMPANY….
While sales people are paid to be persuasive, you want to
do business with The Company. Review the pre-show
information and read the program about exhibitors. Select
those that match your requirements in terms of longevity,
products, services and guarantees.
2. LOOK AT THE STAFF….
Are you asking general questions or do you need an expert?
Understand your needs or your company’s requirements
before you step on the floor. Ask around your firm – how can
you help while you are at the show – before the show.
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibit
There are a variety of different types of exhibition stands and choosing the right stand for a given situation, can thus be difficult. Do you need a modular stand, portable banner stand, portable pop-up stand, panel-and-pole stand or perhaps even a literature stand? The different types of exhibition display stands are discussed below.Modular exhibition display stands
While sales people are paid to be persuasive, you want to do business with The Company. Review the pre-show information and read the program about exhibitors. Select those that match your requirements in terms of longevity, products, services and guarantees.
2. LOOK AT THE STAFF….
Are you asking general questions or do you need an expert?
Understand your needs or your company’s requirements
before you step on the floor. Ask around your firm – how can
you help while you are at the show – before the show.
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibi
One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective way which will help you get it right. This week I've asked Nathan Chanesman, Managing Director of Myprofile Pty Ltd. to please explain…"Without quality employees who share your vision and work ethic your busines
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibi
If you've been job hunting in today's unusual job marketplace, you know what I mean when I say things are tough! Especially since 9/11 and Katrina.You've probably tried all the traditional techniques:* posted resumes all over the place* contacted some agencies & recruiters* answered dozens of ads* went on a couple unproductive interviews that will be unexpected. Maybe it is in a small, ugly exhibit stuffed in a corner with the hottest new product to be introduced at the show, and you don’t know about it. Or a new #1 competitor that cracked your business and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibi
We all know how difficult and expensive it is to advertise your contracting, interior design, or remodeling business locally. A tiny yellow pages ad in your local phone book can cost many thousands of dollars per year. Most small contractors, framers, plumbers, painters, etc. can't afford this type of advertising and still make a living. If you choose to take the plunge and
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibitor – RFP, RFD, badge swipe, business card, form for a gift, attendee list, etc. – then be gracious about follow-up contact from that company.
Do you know that you gave permission? As an attendee, you are fair game for any exhibitor. Enjoy the show.
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