Casual Articles - Business

Are You Ready to Move Up Market?
Are you working with the same level of client you were a year ago? How about the same type of client as two years ago? If the answer is "yes" then it's time to look at moving "up-market."iosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators sho

Your Marketing Strategy Is Failing You
If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development

Bill Gates is a nerd. Steve Jobs is a nerd. Communicators should also be nerds. Here’s why:

* Nerds Aren’t Afraid of Numbers: Quantitative research can provide invaluable information about people’s background, beliefs and habits. Collecting data via market research, news analysis and other techniques is critical. Quantitative research should be the first step in any significant communications planning process. Nerds aren’t afraid of numbers. Communicators shouldn’t be either.

* Nerds Have An Opinion: Data is useless unless it tells a story. Successful nerds are wizards at explaining to people what data means. Like nerds, communicators should have a point-of-view on the data they gather and the ability to talk about it.

* Nerds Are Curious: Curiosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators shou

Corporate Gift Giving Idea That's Easy and Efficient
Deadlines and due dates are the norm in the typical office allowing little time for much else. When it’s time to express your business thanks to a client what is the most beneficial and time-

out people’s background, beliefs and habits. Collecting data via market research, news analysis and other techniques is critical. Quantitative research should be the first step in any significant communications planning process. Nerds aren’t afraid of numbers. Communicators shouldn’t be either.

Top 10 Principles for Positive Business Ethics
This morning, I read about a company using on-line auctions to defraud customers. Last week, I consulted on an ethics complaint where a business coach betrayed a client’s confidentiality. And

t communications planning process. Nerds aren’t afraid of numbers. Communicators shouldn’t be either.

Making The Best Of Yourself At Interview
You are just about to leave university You are just setting out in the job market You have a number of hurdles to get over before you have the job you have been dreaming of. You find the th

are wizards at explaining to people what data means. Like nerds, communicators should have a point-of-view on the data they gather and the ability to talk about it.

Creativity and Innovation Management: Generating Better Ideas
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitio

iosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

* Nerds Are Successful: Bill Gates and Steve Jobs founded their companies on solid research, subject matter expertise and powerful insights. These are also the elements of a successful communications campaign. Gates and Jobs demonstrate why being a nerd is good. As communicators, should we strive for any less?

Communicators repeat after me: I’m proud to be a nerd; I love being a nerd; I am a nerd!

Didn’t that feel good? Now, go forth and prosper.

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Tip For Successful Freelance Designing

You've been commissioned to create something beautiful to communicate something for a client. Now what?

Your Brand Makes People Feel Something

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself.

Understanding Generational Differences

For the first time since the Industrial Revolution there are four different generations with four different approaches to the world of work. These differences can be of value to the organization OR it can create great conflict within the workforce.

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