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Casual Articles - Putting a Method to the Marketing Madness
When it comes to successful Yellow Pages advertising, there are sales and marketing theories galore. Witness the recent explosion of Yellow Page consultants hawking CD’s, tapes, manuals, seminars, textbooks ... you name it! My God, you’d think we’re in the midst of a Yellow Pages advertising renaissance!On the surface, this seems like a good thing for the long-neglected Yellow Pages advertiser. If you’re spending wads of cash in the Yellow Pages, the more you understand about how this unique medium works, the better your chances of improving your ad response rate and overall ROI. There’s a problem though, a big one. There is no one “insider” technique or group of “paint-by-the-numbers” strategies that will lead to incredibly effective, phone-ringing Yellow Page ads.Don’t get me wrong! It’s wis
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least
“WOW DENISE, THOSE TIGHT JEANS SURE LOOK GOOD. DO YOU WANT TO SELL THEM?” “NO, SWEETIE, BUT YOU CAN RENT THEM FOR A LITTLE WHILE.”Starting this article with that actual quote and giving other real life examples of the type of interaction that goes on in many offices creates a self imposed need in my mind to assure you, the reader, that we will be discussing Sexual Harassment in the work place later in this article.Recreational mating in the work place has been going on since organized business began. This term, Corporate Recreational Mating as used in this article does not pertain to simple “office dating” that goes on between two single adults that happen to work at the same place of business.What we are going to discuss in this article is the type of recreational mating that has an imp
What are your goals and who is your target? Before you can begin a marketing campaign, you need to know what your goals are and who your ideal client is. How many ideal prospects would you like to add to your client base?
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they are on target to meet their financial goals?
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least $
In my travels visiting different businesses I am amazed at the various different ways that companies have of treating their staff. Each culture has its merits, but some are nearly impossible to live with. Which culture does your business utilize?------------------------------------------------------------------------------------------------------------Work hard & don't have a good time: People in your business are there for only 1 thing; work. They are not there to socialise, romance or have a good time. They receive the legal requirements & no more in relation to holidays, pensions etc. Due to this rigid culture, staff do not interact & new ideas are not forthcoming. They refuse to think about work at home & most hate the senior people in their organisation.Dress code: All units have thei
What are your goals and who is your target? Before you can begin a marketing campaign, you need to know what your goals are and who your ideal client is. How many ideal prospects would you like to add to your client base?
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they are on target to meet their financial goals?
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least
Preparing for a job interview is an area that job searchers typically don’t do well. In my experience as a recruiter, I have dealt with many people who work really hard to make it to the interview stage and then get lazy.Trying to wing it during an interview – just showing up and expecting to think of answers off the top of your head – is no way to prepare for a job interview.Properly preparing for a job interview is what sets successful job searchers apart from less successful ones.Certainly success in a job interview has little correlation to your ability to actually do the job but the bottom line is that the interview process is what companies use to determine whether or not you are someone they want to hire.Obviously, you need to do research such as thoroughly looking over the com
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they are on target to meet their financial goals?
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least
Do you want to improve the profitability of your company? Then it may be time to consider firing a few customers. You can make an informed decision about this difficult situation if you first clearly identify who are you profitable and unprofitable customers.Profitable Customers: While these customers amount to 20% of your total number of customers, they will generally account for 80% of your profitable business.General Characteristics:-Buy from you repeatedly.-Value the service you offer them.-Accept the pricing structure you have established.-Discuss the options with you before making a final decision.-Trust you to perform the service you have contracted for.-Refer you to their associates.-Pay their bills on time.Unprofitable Customers: Th
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least
In their book, Get What You Deserve! How to Guerilla Market Yourself, Levinson and Godin outline six steps to get the job you really want.Position yourself. Write a positioning statement about yourself. Identify who you are and where you're going. Identify your customers. Identify the companies you want to work for and that honestly have what you are looking for. Don't go searching out non-profits as potential employers if you want unlimited earning potential. Similarly, don't focus on smaller companies if you want the prestige of working for a Fortune 500 company.Prepare a non-resume and a plan. Prepare a guerilla non-resume, a word-of-mouth campaign and a marketing strategy that reflects your positioning and gets you an interview. A non-resume is no resume. Instead, use an effectiv
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least $500,000, married, planning for college education of two or three kids, also planning for retirement for both partners. They have an understanding of the need for financial planning, implementing the plan and needs to be kept informed but not educated. They also do not need a detailed report on their finances, but an overview of how their finances are being invested and whether or not they are on target to reach their goals.
Deciding where your market is and how to reach your market: You know that the type of clients you are prospecting for lives in affluent neighborhoods, children attend prestigious private schools and belong to certain country clubs and civic organizations. You quickly decide that cold calling will not reach this group of prospects. You think about the marketing activities you would like to do and are most likely to do.
Through careful thought and research, you have decided to use a combination of networking, referral partners, writing articles, brochures, writing reports, seminars, speeches, newslet
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