Casual Articles - Business

Dealing with Marginal Performers: The Therapeutic Approach
--PREPARATION: The purpose of the therapeutic approach is to spark an employee toward improved performance through counseling. The manager’s goal is to help the employee recognize the existence of a problem, accept the need for change, and formulate his or her own p

ou scare them off. You make it comfortable for them to get to know you, and then, if you’re lucky, you might earn the chance to feed them for the rest of their lives, getting in return, a most gratifying morsel of affection.

Dog training is reliable. You can do it in a park, in a pack arrangement w

Three C's - What Startups Need to Get a Business Loan, Part 1
You want to get a good, solid overview of what it takes to acquire that business loan you need, especially if you are a startup. The essential element of what the lenders out there require of you can be wrapped up in the acronym, C. C. C. These are...Cash - D

For some time I’ve struggled to come up with a way of distinguishing direct from indirect marketing, if only to help participants in my seminars.

Typically, we think of indirect marketing as all of those activities that create customer awareness, fuzzy feelings, and a positive predisposition to buy, which culminates in a customer deciding to contact us.

Direct marketing is when we send them a mailer or call them on the phone or run an ad on radio or TV, beckoning them to come into our stores or to call our “800” numbers.

With indirect, they come to us, and with direct, we go to them.

I had just finished admonishing my dog to stay back while I parked in the driveway, and he obeyed, dutifully. Then I went indoors, cooked some salmon, and one of the cats I feed meowed that she wanted to come in for a bite and back-scratching.

Then, it hit me.

Direct marketing is like dog training. You have to issue commands, repeatedly, to get them to learn what you want, and to then respond. But once you have the drill down, they tend to keep complying as long as the stimulus and the reward remain the same.

Indirect marketing is like befriending a cat. You can’t be too direct, or you scare them off. You make it comfortable for them to get to know you, and then, if you’re lucky, you might earn the chance to feed them for the rest of their lives, getting in return, a most gratifying morsel of affection.

Dog training is reliable. You can do it in a park, in a pack arrangement wi

Marketing Designer Pet Products to a Luxury Client
As our workforce continues to evolve, our marketing efforts will need to change with it. For the first time in history, we now employ four different groups of people that we must always keep in mind to maximize our business. There is the Silent Generation (ages 6

, which culminates in a customer deciding to contact us.

Direct marketing is when we send them a mailer or call them on the phone or run an ad on radio or TV, beckoning them to come into our stores or to call our “800” numbers.

With indirect, they come to us, and with direct, we go to them.

Then, it hit me.

Dog training is reliable. You can do it in a park, in a pack arrangement w

Do You Really Want To Be A Manager?
"What do I do now?"Craig looked plaintively across the desk at me. He'd come to me for help adapting to his new role as a manager. He was having a lot of trouble.Craig had thought he wanted to be a manager. He'd supported himself through college by r

Then, it hit me.

Dog training is reliable. You can do it in a park, in a pack arrangement w

Online Resume Tips and Secrets
I manage a website for corporate flight attendants that features resumes prominently listed on the first page of the site. Unlike some careers, corporate flight attendants must promote themselves overtly in order to find work especially if they are contractors. Sinc

training. You have to issue commands, repeatedly, to get them to learn what you want, and to then respond. But once you have the drill down, they tend to keep complying as long as the stimulus and the reward remain the same.

Dog training is reliable. You can do it in a park, in a pack arrangement w

Who Are Your Best 10 Prospects?
Even when you have planned your list, it may still be difficult to determine which names are the best ones to contact for the day. I like to look at the last time I contacted them and if it is longer than 60 days, the name gets closer to the top of my list. Once I h

Dog training is reliable. You can do it in a park, in a pack arrangement with other clueless owners. It’s called Obedience School.

Cats? Well, obedience just isn’t in their vocabularies.

There are satisfactions in both arrangements. My Bearded Collie, a rescue dog, is a slobbering fuzz ball who loves to dig and jump on me. Cleopa, a former member of a feral cat colony, and occasional recidivist, is unusually affectionate and has a huge vocabulary, considering. But she might not say hello for a day or two.

Take your pick, or if you’re like me, enjoy both.

But don’t expect indirect marketing to carry your newspaper. It just isn’t that compliant.

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Deciding to incorporate your new business venture is a decision that offers several benefits. It is necessary to decide what kind of a legal structure you are opting for and take further action.

There is yet another debate raging over whether the Internet should truly allow unfettered free speech. This debate is over Craigslist and whether it should be more proactive in censoring those who post on it. The debate began when listings for apartments were posted that were obviously racially slanted. In this article I look at the issue and ask the question: Should the Internet be censored?

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Casual Articles - Marketing: The Cats & Dogs Of It

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