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Casual Articles - What is Your Marketing IQ?
Continuing professional development (CPD) is promoted by the CIPD to support the systematic development and accreditation of its members. The aim is that the continuing search to improve knowledge and skills through exposure to new experiences benefits both the individual and the business. The CIPD actively encourages CPD along with other bodies for professionals such as lawyers, accountants and surveyors.The world is not static and there are new developments in all areas emerging all the time, which are both challenging and exciting. Change gives individuals a chance to stretch their ability and staying up to date builds confidence and adds
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
We hear this many times. We might now what it is but might not now how they make money or how you can make money doing the same thing. This article will show you what a wholesale distributor is and how you can make money as a wholesale distributor.A wholesale distributor is a person or business that delivers product to retailers or other wholesalers for resale. It might be an importer or manufacturer, a reseller or an inventor.Wholesale Distribution has evolved from just delivering goods in your van or fleet of trucks from store to store. You can sell product in different ways and deliver them in many other ways. You could sell in pe
1. What is the best competitive advantage that any business can promote?
a. quality
b. service
c. price
d. None of the above; they are all poor choices
2. What is the most important factor when identifying your market niche?
a. Who you are
b. Demographic data
c. Psycographic data
d. Past economic trends within the targeted niche
3. What are two of the six categories of totally integrated marketing?
a. Advertising and Direct Mail
b. Networking and Personal Marketing
c. Business Communications and Pricing
d. Customer Development and Promotions
4. Of the six marketing categories, how many should you be working at any one time?
a. one
b. two
c. four
d. six
5. How important is the “creative element” in advertising?
a. Most important - its what gets noticed!
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
The reference check is probably the most ignored part of the job search process.As a recruiter I’m always amazed how many job searchers consider the reference check to be a moot point given how little time and effort they spend on this part of their job search.Typically, references are completed by a company (or recruiter) directly before they are about to make a job offer. Companies aren’t in the process of creating extra work for themselves so they tend to only proceed with references when they are about to make an offer to someone or in rare cases, when they are trying to decide between two candidates they consider to be equal.I
3. What are two of the six categories of totally integrated marketing?
a. Advertising and Direct Mail
b. Networking and Personal Marketing
c. Business Communications and Pricing
d. Customer Development and Promotions
4. Of the six marketing categories, how many should you be working at any one time?
a. one
b. two
c. four
d. six
5. How important is the “creative element” in advertising?
a. Most important - its what gets noticed!
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
Aerospace machine shops produce complex machinery such as high precision satellites and scientific instruments. This machinery is used in various arenas of space research and other programs that use aerospace as their field of study and performance.These shops make use of highly advanced machinery such as computer numerical controlled machines and electric discharge machining equipment in the production of complex instruments. Computer aided manufacturing processes are generally used for production. The machinists working in these shops have to be proficient in the use of this complicated machinery. They also make use of many types of metals aned!
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
For most people, working for a company is just simply not enough. People are natural entrepreneurs who would want to start their own business and be their own boss. It is something that you, as a budding entrepreneur would really want.Of course, to start a business, you will have to think of a business idea that will really sell. Lots of people have ideas on what kind of business they would want and a lot of them have made it into a reality. Now, the question is, what kind of business you would want to start?Answering this question may seem easy, but a lot of people would have no idea at all on what kind of business they plan to put up orive way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
Most all Americans will go to a car wash fundraiser to get their car washed and patronize a local nonprofit group such as a soccer team, Boy Scouts or perhaps a church youth group. This is the proper civic-minded thing to do and it is for that reason that you need to give the car wash fund-raising customers a little more than they expected.By making the car wash fundraiser more exciting and exceeding expectations you will find they will come back each year to your annual carwash. It also makes them think that carwash fundraisers are a very good idea and they may also help out another group during the year.One of the ways you can make you
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
1.d;87% of all businesses promote quality, service, or price as their competitive advantage. Because they do, it is ineffective and you must select another aspect of your business to function as your competitive advantage.
2.a;in almost all cases “who you are” is the most important aspect of determining your market niche; for instance, if you are a CPA and your passionate hobby is riding motorcycles, you would be well advised to target businesses in the motorcycle industry (as opposed to doctors, daycare centers, or other options). Why? Because within the motorcycle industry, you have the asset of “instant rapport”; you “walk their walk, you can talk their talk”. (Of course you needn’t turn away other business; your marketing dollars are simply spent within your natural market niche).
3.d;customer Development and Promotions are two of the six totally integrated Brilliant Marketing categories.
4.d; six - if you had six horses and you wanted to get from Denver to San Diego, you wouldn’t put five horses in the back of the wagon, run one to death, and then put him away and run the next one to death; you’d put all six out in front, to synergistically get you where you are going (efficiently and expediently).
5.b; less than 10% of the impact of any ad is in its creativity (it may get noticed, but if it’s difficult to read, or if it doesn’t focus on the sell, then it doesn’t do you any good!)
6.a; although d would’ve made a good answer (they are all important), a is technically the correct answer. The list (who you send it to) accounts for up to 60% of the success of a direct mail campaign.
7.b;networking (and it makes perfect sense when you know that 87% of all business is based on repeat or referred transactions).
8.b;the Wall Street Journal created the most successful direct mail piece; it’s success is based on the element of rapport which it establishes when discussing the “two brothers”.
9.c;a strong headline is either a powerful statement (STOP THE PAIN) or a “yes” question (important for psychological buy-in).
10.c;never ever forget, marketing has one purpose... to generate profits!
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