Income Producing Activities

Marketing Activi

Malcolm Baldrige Values and Concepts Part 2 -- Customer Driven Excellence
In this issue, I will share my experience acquired from the conglomerate and its operating companies.. For the purpose of this article, I will articulate the Customer Driven Excellence which is one of the eleven core values and concepts used in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the

How much time do you spend actively marketing your business? Do you spend more than a couple of hours per week?

How much time should you spend actively marketing your business? Many small business owners and service providers don't know what their answer to this question should be? They're not really sure how much time they should be spending on marketing. But, a majority of the professionals I ask say they're only spending a couple of hours per week.

In working with clients one-on-one and through my Growth Marketing Power Groups, I challenge them that they should be dedicating 20 to 25% of their time each and every week to purposeful marketing activity. If you only work a 40 to 50 hour week, that's 8 to 10 hours on marketing.

For some, that number just seems impossible. They're busy enough as it is and can't imagine carving out that much time from their crowded schedules.

So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you're spending it? Most small business owners and professional service providers typically spend their time in one of three general categories...

Income Producing Activities

Marketing Activit

What to Look for in a Self Storage Company
With literally hundreds of local self-storage facilities in any given area, how is one to choose one from another? Are those with the big, flashy signs the best, or should you stick to the one close to home? Your friend’s cousin rented one last spring- maybe you should give her a call? How will you know if you are choosing the right se

know what their answer to this question should be? They're not really sure how much time they should be spending on marketing. But, a majority of the professionals I ask say they're only spending a couple of hours per week.

In working with clients one-on-one and through my Growth Marketing Power Groups, I challenge them that they should be dedicating 20 to 25% of their time each and every week to purposeful marketing activity. If you only work a 40 to 50 hour week, that's 8 to 10 hours on marketing.

For some, that number just seems impossible. They're busy enough as it is and can't imagine carving out that much time from their crowded schedules.

So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you're spending it? Most small business owners and professional service providers typically spend their time in one of three general categories...

Income Producing Activities

Marketing Activi

Ten Signs That It is Time to Sell the Family Business
For the past 20 years you have built your business. Your company has become part of your identity. Even when you are not at work, you are working, thinking, planning. You never stop. If you sell you are leaving behind much more than a job. In this article we will discuss some signs that might indicate that it is time to exit your busine

nts one-on-one and through my Growth Marketing Power Groups, I challenge them that they should be dedicating 20 to 25% of their time each and every week to purposeful marketing activity. If you only work a 40 to 50 hour week, that's 8 to 10 hours on marketing.

For some, that number just seems impossible. They're busy enough as it is and can't imagine carving out that much time from their crowded schedules.

So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you're spending it? Most small business owners and professional service providers typically spend their time in one of three general categories...

Income Producing Activities

Marketing Activi

Cheryl Rickman Interview
Cheryl Rickman runs her own group of businesses CherryJam - with her partner James in Hampshire. Her first company WebCritique a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. WebCopywriter was borne from WebCritique an

rketing.

For some, that number just seems impossible. They're busy enough as it is and can't imagine carving out that much time from their crowded schedules.

So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you're spending it? Most small business owners and professional service providers typically spend their time in one of three general categories...

Income Producing Activities

Marketing Activi

The New Virtual Office Worker
In today's marketplace the need for outsourcing is becoming more and more apparent. As stresses increase, bank accounts decrease as these gas tanks are becoming expensive to fill.But it's not just the price of gas anymore; often it's facing bad weather and congested roads and highways with other commuter's that becomes frustratin

d your time to see how productively you're spending it? Most small business owners and professional service providers typically spend their time in one of three general categories...

Income Producing Activities

Marketing Activities

Other Activities

I'm sure you'd agree that you want to spend most of your time in "income producing activities." But, the reality of the situation is that most professionals spend a majority of their time (up to 70 or 80%) in "other activities." Some of that is justified because everyone has a certain amount of administrative duties to take care of. Unfortunately, a majority of the other category is simply wasted time.

That's bad news because if you're spending over 70 to 80% of your time in other activities and only a couple of hours per week actively marketing, how do you ever expect to generate more income producing time? It's a vicious cycle, but many small business owners find themselves caught in it.

In order to maximize your marketing time, you need to schedule it like you would your best client. Book an appointment in your calendar, and then be sure you keep it each and every week. Remember if you're working a 40 to 50 hour week