ings”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick paSure, running a successful business takes Know-How. But growing an even more successful business takes Grow-How. In today’s fast-paced world, the challenge to increase revenues takes more wit and wisdom than ever before. Not only is technology changing at the speed of talk, but tastes and trends are changing at the blink of an eye. And consumers, well, they’re becoming more choosy and more demanding every day. The Information Age is responsible for educating young children faster than their parents could ever think to learn. Wireless is the buzz word of the times, and broadband is its closest kin. Even as quickly as I write this, technology is changing. The microchip inside this box was outdated before I even drove it home from the store.

So…with all this bus-y-ness, how is bus-i-ness to compete? Today’s business owners cannot afford to only think outside the box, they need to think ahead of the box maker. Wit and wisdom, remember?

Let’s start with wit. Wit can be defined as “keenness and quickness of perception”. But let’s take it a step farther. How about the “ability to perceive and express in an ingeniously humorous manner the relationship between seemingly incongruous or disparate things”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick par

nging at the blink of an eye. And consumers, well, they’re becoming more choosy and more demanding every day. The Information Age is responsible for educating young children faster than their parents could ever think to learn. Wireless is the buzz word of the times, and broadband is its closest kin. Even as quickly as I write this, technology is changing. The microchip inside this box was outdated before I even drove it home from the store.

So…with all this bus-y-ness, how is bus-i-ness to compete? Today’s business owners cannot afford to only think outside the box, they need to think ahead of the box maker. Wit and wisdom, remember?

Let’s start with wit. Wit can be defined as “keenness and quickness of perception”. But let’s take it a step farther. How about the “ability to perceive and express in an ingeniously humorous manner the relationship between seemingly incongruous or disparate things”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick pa

as quickly as I write this, technology is changing. The microchip inside this box was outdated before I even drove it home from the store.

So…with all this bus-y-ness, how is bus-i-ness to compete? Today’s business owners cannot afford to only think outside the box, they need to think ahead of the box maker. Wit and wisdom, remember?

Let’s start with wit. Wit can be defined as “keenness and quickness of perception”. But let’s take it a step farther. How about the “ability to perceive and express in an ingeniously humorous manner the relationship between seemingly incongruous or disparate things”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick pa

box maker. Wit and wisdom, remember?

Let’s start with wit. Wit can be defined as “keenness and quickness of perception”. But let’s take it a step farther. How about the “ability to perceive and express in an ingeniously humorous manner the relationship between seemingly incongruous or disparate things”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick pa

ings”1. Confused yet? Simply put, perception is the easy part. Sensing the customer’s reaction to a new flavor of ice cream, as you watch them take their first taste, tells you whether it’s a flavor you want to take to market. Of course perception can be incorrect, and hence we need the keen and quick part of the definition.

Take it farther again, and add the “humorous expression” to the relationship between the inconsistent, the disharmonious, and the incompatible. Now the witty business owner sets himself apart from the crowd, and sets the trend rather than follow it. Look at the success story of Ben & Jerry’s Ice Cream. Two guys start making ice cream in a gas station. They make it fresh and good, but they added a twist, they marketed their ice cream using outrageous names for seemingly incompatible flavor mixes and set themselves apart. They took the incompatible and made it work bigger and better. Wit is personified in this business model. And it took Ben & Jerry’s from a $5 correspondence course in 1977 to stock sale for $43.60 a share in 2000 when company was bought out. 2

Today’s application can and must go even farther than mixing nuts and cherries. Try mixing the two biggest inventions of modern times, Television and the Internet. Interaction and steaming video are sure-bets for advertising and marketing success in the next 10 years. Video on demand, home shopping networks, virtual house tours, movie previews, and more have moved from the big screen to the computer monitor. Wirel