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Casual Articles - How To Gain A Competitive Edge Through Packaging
We’ll be examining what makes follow up to prospects/customers so important on our online world today.Are you familiar with this scenario? Joined an affiliate program with good pay-out.Send an email to everyone you know and/or send an email to a list of peopleDidn’t make any salesChange to another affiliate program Well, I am.This never ending cycle is what I used to do.Until I stumble across a training article from Six-Figure Income Marketing Group – “The Fortune is in the Fo
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, de
Perhaps I'm just getting crochety. Then again, maybe not.First, I'm hardly old enough to be in the "crochety" class. And secondly, I've been feeling this way for about 30 years.My complaint? Delivering the goods. Or the lack thereof.Growing up, one of the things stressed in my family had to do with keeping your word. When you said you would do something, promised to make good on something, you did it. Or made every good effort to do so. Mostly, you delivered the goods. You showed up on time. Made the return phone call. Produced
Most business owners don’t appreciated or understand how easy and powerful packaging can be in their business and marketing activities, regardless of the type of business they’re in. Strategic packaging is simply the combining of products and services to make what you offer to your marketplace so irresistible, so incomparable, so compelling that it becomes almost impossible for your prospects and customers to say “no.”
The essence of packaging is to give such a high perceived value, people cannot help but want to buy. This not only attracts new customers, but also helps you sell more to existing ones.
How do you get such a good value? First you have to identify what I call “the cycle of business life.” This is simply the logical progression of buying activities that people will normally engage in prior to, during, and after they buy your product or service.
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, det
Despite what your grandmother told you, life is not supposed to be a struggle. The same is true for making a career change. This doesn't mean you won't work hard to get the job of your dreams. We often forget that we can make things easier on ourselves so that the transition is not painful! Do these six things and you'll notice a huge difference right away.1. Take your dream job for a test drive. Get a part-time job doing something related to your dream work, volunteer in a similar field, or job shadow someone who's already doing what you'd like to do. T
Most business owners don’t appreciated or understand how easy and powerful packaging can be in their business and marketing activities, regardless of the type of business they’re in. Strategic packaging is simply the combining of products and services to make what you offer to your marketplace so irresistible, so incomparable, so compelling that it becomes almost impossible for your prospects and customers to say “no.”
The essence of packaging is to give such a high perceived value, people cannot help but want to buy. This not only attracts new customers, but also helps you sell more to existing ones.
How do you get such a good value? First you have to identify what I call “the cycle of business life.” This is simply the logical progression of buying activities that people will normally engage in prior to, during, and after they buy your product or service.
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, de
Can you believe it’s almost Christmas? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed and do you have all the clients that you need?If not, it’s time to get those engines moving and start into action before the New Year begins. I know, it’s the holidays and there’s a lot’s going on. But also it’s the perfect opportunity to connect with your clients and get a head start on potential work for next year. You will find that
The essence of packaging is to give such a high perceived value, people cannot help but want to buy. This not only attracts new customers, but also helps you sell more to existing ones.
How do you get such a good value? First you have to identify what I call “the cycle of business life.” This is simply the logical progression of buying activities that people will normally engage in prior to, during, and after they buy your product or service.
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, de
Todays high speed web and single sheet printers can produce flyers and brochures much more efficiently. Therefore, you can have 30,000 or more full color flyers or brochures printed on these presses for about the same cost or less than 10,000 two-color flyers at your local print shop. And, they can be usually delivered to your business in about a week.Most of these companies do not sell to the general public. But, you can find some wholesale suppliers online that cater to newspapers, ad agencies, and to the general public. You can take advantage of their bulk b
How do you get such a good value? First you have to identify what I call “the cycle of business life.” This is simply the logical progression of buying activities that people will normally engage in prior to, during, and after they buy your product or service.
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, de
1. It “sells itself.” I don’t need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). That’s one of your customers playing out-of-the-goodness-of-my-heart salesperson for you. Yeah, word-of-mouth is nice, and if it’s happening for you, congratulations! It’s a sign of a great product or service. But relying on it exclusively can hurt you. Y
Think about your typical customer. Write down everything they’re likely to buy prior to calling, visiting your business, or Web site. Next, determine what they buy and how much they usually spend. Write this all down. Write down or input into your database everything they’re likely to buy afterward, both products and services.
Now ask yourself, how can I combine my product or service with the item that normally coincides with or follows mine. For example, suppose you sell sporting goods. It’s winter, so skis are probably going to be a big seller. What else is the consumer likely to buy right before, during, or after purchasing a pair of skis? How about a pair of ski boots or a ski jacket? They might be thinking about buying a ski hat or a pair of gloves. A little further down the line, they might be interested in lift tickets at nearby ski resorts
Any of these items or follow-up services could be used in a packaging or add-on strategy. For example, you could offer a free pair of top-of-the-line goggles with every pair of skis you sell. Or, you could include a set of poles with any ski purchase over a certain dollar amount. You could also offer discounted lift tickets or lodging at popular ski resorts. Comb
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