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Casual Articles - Marketing ESP
Many of you know that I'm a card carrying introvert on the MBTI scale (INFP), and as such, business networking isn't high on my lists of things I love to do. Or, should I say, networking as it's traditionally carried out -- big room, lots of people, mixing and mingling over drinks and inane cocktail party-like conversations -- is not my favorite activity. I'd rather have a tooth pulled, I think, than
Why is research and development in artificial intelligence and robotics so very important in the present period? Well because we are about to hit the end of an era as all these Baby Boomers retire and leave the work force. Many will be living well into their 100 year birthdays and beyond. These folks will be needing things, services and have demands and desires and yet they will not be producing. To ma
When it comes to marketing tactics like direct mail, print advertising and telemarketing, the harder you try to pick a guaranteed winner, the longer it will take you to actually get your marketing off the ground and where it belongs—out into the world.
Planning is critical, of course, but analysis can too easily replace action. A sales letter is never quite perfect enough, a mailing list never as long and accurate as it could be. In the search for perfection, for guaranteed results, nothing happens. You overanalyze your options, hoping to choose the one “right” approach. When you fina
I had been traveling and “seminaring” this past week and whenever I finish, I like to write about what most of the seminar participants have been asking about.This past week, I spent a fair amount of time in the “business relationship” area, commonly referred to “Co-workers, bosses and vendors, oh my.”It seems that most of us have trouble communicating with the people we spend so much tim
When it comes to marketing tactics like direct mail, print advertising and telemarketing, the harder you try to pick a guaranteed winner, the longer it will take you to actually get your marketing off the ground and where it belongs—out into the world.
Planning is critical, of course, but analysis can too easily replace action. A sales letter is never quite perfect enough, a mailing list never as long and accurate as it could be. In the search for perfection, for guaranteed results, nothing happens. You overanalyze your options, hoping to choose the one “right” approach. When you fin
IntroductionAt the Africa Leadership Awards Ceremony held in South Africa the former president of Zambia, dr. Kenneth Kaunda pleaded for a Green Revolution in Africa in order to meet hunger and poverty by working together as a people of one continent. This plea was made in the belief that “in unity there is strength” (Eze, 2006). This amongst other, demands a rethinking of how synergism
Planning is critical, of course, but analysis can too easily replace action. A sales letter is never quite perfect enough, a mailing list never as long and accurate as it could be. In the search for perfection, for guaranteed results, nothing happens. You overanalyze your options, hoping to choose the one “right” approach. When you fin
With numerous companies catering to the demand of office equipment supplies, it becomes tough to make a prudent choice. However, it also offers several advantages. With so many companies competing with each other to sell you the office equipment supplies, you can expect competitive prices, excellent service both before and after the purchase and of course, top quality products. There are a number of pa
If image is all about how great you look, it makes the job of image management so much easier! However, the truth is that even though in the first instant it is about how you look in terms of dressing and grooming, the rest is about your body language and words. In this article, I’m not about to coach you on body language and the words you use. I found that there is something more potent - your own int
No matter how perfect you try to make your marketing tactics and materials, you’ll never know how good they are until they are released into the wild. The point to marketing is not a perfect ad, but your response and sales from that ad. Until you actually test each marketing tactic, you will have absolutely no idea what will work.
Think of yourself as a marketing scientist. Your job is to discover a successful marketing mix by tryi
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