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Casual Articles - Postioning Your Company In Changing Markets
Free government grants are funded in one of two ways: (a) the money comes from the taxes we pay and (b) from private foundations that must give five percent of their assets to stay tax-exempt.Gurus, companies, and others out to make a quick dollar will try to reel you in and get you to buy their information on free grants. This information is already free and readily available to the public. Do NOT pay to receive this information.While the government does give farming, housing, business, college, education, and house building grants, these grants are given to non-profit organizations that help people -- they are not given to individual
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you shou
The wellspring of confidence is belief. When you believe in something, you accept and have conviction about the truth, actuality, or validity of that thing. When the belief is about you, its called self-confidence. Self-confidence is your belief that you can marshal your physical, intellectual, emotional and spiritual resources in the successful pursuit of a goal. The number one predictor of individual or team success is confidence level. Confident people tend to initiate action and control their environment - even under difficult conditions. Your degree of self-confidence will determine the kinds of risks you take, the amount of effort you
Positioning isn’t easy, especially in the Information Age. More information and data are being thrown at consumers today that at any point in history. Remember, the positioning battleground is the mind and that battleground is more crowed than ever. Consumers minds are under attack from an overwhelming barrage of information.
It’s important to understand that your product or service will always seek whatever lowest common denominator level is the easiest for the market to embrace. But that’s not always the most profitable. Therefore, it is not the most powerful position for your business to be in, nor does it help your customer get the highest benefit from your product or service. You owe it to yourself and your customers to give your product or service the greatest positioning advantage you can possibly establish.
Before you can begin the process of positioning your product or service, you need to ask some important questions, “Who is the real prime customer for your product or service?” “What’s the greatest benefit your product or service can provide?” If your product or service has multiple benefits, what’s the greatest single benefit?
Positioning is identifying where your product or service can get the greatest competitive advantage. For some products or services, positioning is most advantageously achieved when you find and carve out a niche in the market than has not be recognized or exploited.
You don’t want to be a rudderless boat going down the current of competition. If you do that, you’ll be lucky if you don’t get crushed in the rapids or on the rocks. You’ve got to consciously establish the best positioning or multiple positioning for your products or services, and a plan of action that will establish the benefits and desirability of your product or service over your competition.
Ask yourself, “If I could own 100% of one market that I already deal with, what would that market be?” “What would be the greatest benefit that my product or service would provide for that market?” Until you decide what you want your business to be, you can’t position it correctly.
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you shoul
For manufacturers of consumer goods, and especially for the retailers who sell them, one of the largest sources of profit loss stems from theft. The National Association for Shoplifting Prevention (NASP) estimates that U.S. retailers lose over $10 billion annually from shoplifting alone, a figure that translates to $25 million every single day!However, in recent years the packaging industry has begun to introduce new methods that have helped deter theft. Through the use of clamshell and blister packaging, manufacturers have been able to help retailers in their quest to minimize theft.Made from a variety of different types of plastic, s
It’s important to understand that your product or service will always seek whatever lowest common denominator level is the easiest for the market to embrace. But that’s not always the most profitable. Therefore, it is not the most powerful position for your business to be in, nor does it help your customer get the highest benefit from your product or service. You owe it to yourself and your customers to give your product or service the greatest positioning advantage you can possibly establish.
Before you can begin the process of positioning your product or service, you need to ask some important questions, “Who is the real prime customer for your product or service?” “What’s the greatest benefit your product or service can provide?” If your product or service has multiple benefits, what’s the greatest single benefit?
Positioning is identifying where your product or service can get the greatest competitive advantage. For some products or services, positioning is most advantageously achieved when you find and carve out a niche in the market than has not be recognized or exploited.
You don’t want to be a rudderless boat going down the current of competition. If you do that, you’ll be lucky if you don’t get crushed in the rapids or on the rocks. You’ve got to consciously establish the best positioning or multiple positioning for your products or services, and a plan of action that will establish the benefits and desirability of your product or service over your competition.
Ask yourself, “If I could own 100% of one market that I already deal with, what would that market be?” “What would be the greatest benefit that my product or service would provide for that market?” Until you decide what you want your business to be, you can’t position it correctly.
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you shou
Did you see a new marketing method recently either at your home, or maybe online? Maybe you learned something you never thought to do, and you're dying to give it a try? Or did you speak to your friend, who told you about his friend who used this new and totally 'fail-safe' approach to marketing that made him thousands of dollars in a day? Why is it that you can never MEET this 'friend'?It's a tough thing not to pay attention to those few people who make a lot of noise. They talk about ideas that promise big returns with almost no work, in almost no time. It sounds great, but unfortunately, as you know more often than than not those big dream
Positioning is identifying where your product or service can get the greatest competitive advantage. For some products or services, positioning is most advantageously achieved when you find and carve out a niche in the market than has not be recognized or exploited.
You don’t want to be a rudderless boat going down the current of competition. If you do that, you’ll be lucky if you don’t get crushed in the rapids or on the rocks. You’ve got to consciously establish the best positioning or multiple positioning for your products or services, and a plan of action that will establish the benefits and desirability of your product or service over your competition.
Ask yourself, “If I could own 100% of one market that I already deal with, what would that market be?” “What would be the greatest benefit that my product or service would provide for that market?” Until you decide what you want your business to be, you can’t position it correctly.
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you shou
Watching young children at play is, of course, entertaining. For the businessperson, watching young children at play can also be educational. Sometimes kids run amok; they can be aggressive, destructive, and unmanageable yet n other situations they are orderly, polite, and delightful. I don’t think the difference has anything to do with the way the planets are aligned. I think the difference is that, in the latter instance, parents and educators have established expectations and boundaries, they have communicated them clearly, and follow up to insure those expectations and boundaries are met. When youngsters know what is expected of them, what
Ask yourself, “If I could own 100% of one market that I already deal with, what would that market be?” “What would be the greatest benefit that my product or service would provide for that market?” Until you decide what you want your business to be, you can’t position it correctly.
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you shou
"I have great news for you! You’ve been promoted! Go forth and lead!"Although perhaps not in so many words, that is the essence of what new managers hear when they learn of their promotion. Organizations typically don't provide new managers with a lot of support. While promotions to highly skilled technical positions usually include additional training, mentoring, or some clear way to learn new skills, management and leadership skills are somehow seen as something someone either has, or doesn’t have - or is responsible for acquiring on his or her own initiative.Learning management skills on the job damages the fledgling man
How do you position your product or service? Start by looking at your customer list and identifying who your main customers are. Then analyze what you typically sell to them. For example, you might sell 20 different products or services, but a very high percentage of your customers tend to buy one product or service more than all the rest.
Then, ask yourself if there is a unique use for one of your products or services that a large number of your customers have found. The answers to these questions will show you which positioning base or niche you should give the most attention to in the future.
Positioning is simply presenting your product or service in it’s best light to your best prospective customers. Good positioning can be a major competitive advantage once you start to realize that you have the right and the obligation to help your most qualified prospects and customers appreciate, understand, and desire, the benefit or result your product or service can bring to their life or their business.
On the flip side, if you don’t position properly, you’ll be relegating your business to a commodity. You’re constantly going to be reacting and will never be able to focus on the best use or application for your product or service. You more than likely will end up spending at least 90% of your time approaching the market the wrong way.
Here are three questions that will help you to know if your product or service is positioned properly:
1. Is there a certain segment of your customer base that you sell more to than any other segment?
2. Is there a specific product or service that you sell more than any other?
3. Is there a reason why people are buying or using your product or service that you have never really concentrated or focused on?
When you answer these questions, you will have a better idea if your product or service is positioned right.
Once you have settled on a position for your product or service, you have to get your message out. The more detailed your marketing message is, the less chance it has of standing out and being noticed. You have to keep it simple. Complexity leads to confusion and then to rejection. People will simply turn off your message.
Consumers not only reject complicated products or services, but also complex concepts that don’t make simple sense. The best way to get your position into the minds of consumers is to oversimplify. When you’re trying to communicate your message, don’t tell the entire story. Just focus on one attribute and drive it into the mind of the consumers.
Once you have that one idea or benefit stuck in a consumer’s mind, you have successfully positioned your product or service.
Copyright©2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
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