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Casual Articles - Never Hide From Your Customers
When I started driving truck I was 21 years old. I had never been married, had no children, and hadn't traveled much. The idea of living on the road and seeing the entire country coast to coast sounded awesome! So off I went.It was one of the best decisions of my life.Over the road is much more than just a job...it is a lifestyle. T
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into th
Leadership, what is it and what is the difference between being a manager and being a leader?. Definitions of leadership, there is not a single definition that everyone agrees on. Manfred Kets de Vries, a professor at INSEAD, says that leadership is a “set of characteristics, behaviour patterns, personality attributes” that makes certain indivi
Lately I’ve been thinking about how that applies to each and every business in the universe. And the fact that there’s more to it than that.
People may know about you, even want to do business with you, but if they can’t find you easily, they’ll go elsewhere.
You have to make yourself “Easy to Get.”
Just the other day I needed to find an acquaintance that has a small side business. I knew the name of the business, but it wasn’t listed in the phone book. I knew her first name… no help there. Finally her last name popped into my head and then I only had to remember her husband’s name to find them in the phone book. I persisted because I knew she was the only person nearby who could provide what I wanted. But if there had been someone else in the Yellow Pages…
You get the idea.
So what can you do? First of all, if you have a local service business, hand out your cards all the time. Never assume that since you gave them out once, people still have them. They probably don’t. Or if they do have one, they won’t remember where they put it when they need you. Give your cards to friends and ask them to pass them along. Give them to every new person you meet. Post them on the bulletin board along with the others at the local caf?. If you leave a great tip after dinner, leave your card with it. When you pay a bill with a local merchant, include your card.
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into the
In my previous article, I highlighted what I call my ‘favorite restaurant’ approach to assessing whether your website really does its job properly, that is, in a way that is going to really make it Web 2.0 friendly.This approach basically says that there are many factors that turn a particular restaurant into your favorite. Perhaps its gr
People may know about you, even want to do business with you, but if they can’t find you easily, they’ll go elsewhere.
You have to make yourself “Easy to Get.”
Just the other day I needed to find an acquaintance that has a small side business. I knew the name of the business, but it wasn’t listed in the phone book. I knew her first name… no help there. Finally her last name popped into my head and then I only had to remember her husband’s name to find them in the phone book. I persisted because I knew she was the only person nearby who could provide what I wanted. But if there had been someone else in the Yellow Pages…
You get the idea.
So what can you do? First of all, if you have a local service business, hand out your cards all the time. Never assume that since you gave them out once, people still have them. They probably don’t. Or if they do have one, they won’t remember where they put it when they need you. Give your cards to friends and ask them to pass them along. Give them to every new person you meet. Post them on the bulletin board along with the others at the local caf?. If you leave a great tip after dinner, leave your card with it. When you pay a bill with a local merchant, include your card.
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into th
My concern this evening is about a growing trend online - and I'm wondering "just because you CAN, should you?"This week has seen the launch of several major marketing programs by major players. These guys (and gals) have magic fairy dust surrounding them, literally everything they touch - and throw out there - turns to gold... for them.siness, but it wasn’t listed in the phone book. I knew her first name… no help there. Finally her last name popped into my head and then I only had to remember her husband’s name to find them in the phone book. I persisted because I knew she was the only person nearby who could provide what I wanted. But if there had been someone else in the Yellow Pages…
You get the idea.
So what can you do? First of all, if you have a local service business, hand out your cards all the time. Never assume that since you gave them out once, people still have them. They probably don’t. Or if they do have one, they won’t remember where they put it when they need you. Give your cards to friends and ask them to pass them along. Give them to every new person you meet. Post them on the bulletin board along with the others at the local caf?. If you leave a great tip after dinner, leave your card with it. When you pay a bill with a local merchant, include your card.
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into th
It seems like we are continuously bombarded with fundraisers, special events and a barrage of activities to choose from. At times we can be exposed to as many as 20 special events in one week. With so much going on around us is fundraising simply lost in the crowd and suffering a dieing fate of being white noise?White Noise is defined as
So what can you do? First of all, if you have a local service business, hand out your cards all the time. Never assume that since you gave them out once, people still have them. They probably don’t. Or if they do have one, they won’t remember where they put it when they need you. Give your cards to friends and ask them to pass them along. Give them to every new person you meet. Post them on the bulletin board along with the others at the local caf?. If you leave a great tip after dinner, leave your card with it. When you pay a bill with a local merchant, include your card.
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into th
More than ever before, 2007 will demand of most companies the ability to achieve measurable results that are specific to profitability, growth, cost containment and operational effectiveness. Of course, none of this will be possible without leadership and organizational change.This challenge will become a common theme in 2007 that will go
When you do a mailing to prospective customers, include your card. They might not keep the whole letter, but the business card might go into their card file. At the same time, make darn sure that letter has all your contact information on every page. That includes your phone, fax, e-mail, and mailing address. If you use your cell phone often, include that too.
The same goes for e-mail. Never assume that everyone wants to communicate electronically. Add a signature to all of your email that shows what you do, along with your phone numbers and your postal mailing address, as well as your return email address.
Then there are print ads. Every once in a while I see a newspaper ad that was a complete waste of money. The ad might have gotten my attention, but they forgot the address of the business and/or the contact information.
In short, make it easy for anyone to find you … no matter which method they prefer.
Never hide from people who want to give you money.
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