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Casual Articles - Stereotyping as a Marketing Tool
Successful Organizational Leadership: Effective Execution through Strategic Alignment
It is an all-too-familiar scenario. Corporation X misses badly on its commitments several quarters in a row and the stock plummets. As a result, the Board loses confidence, the CEO “resigns,” and a new CEO is appointed who immediately announces a sweeping restructure of the corporation.In the past few years, papers have been inundated with such reports. Even at corporations where top-level executives show signs of “vision” and have articulated what seems to be a sound business strategy on paper, results fall short of expectations.We have all been there at one point or another in our careers. The leadership team spends long
rush towards you with a raised fist, you
would make a rapid assumption that they were about to attack you and would
respond accordingly by running away or defending yourself. If, bIt is an all-too-familiar scenario. Corporation X misses badly on its commitments several quarters in a row and the stock plummets. As a result, the Board loses confidence, the CEO “resigns,” and a new CEO is appointed who immediately announces a sweeping restructure of the corporation.In the past few years, papers have been inundated with such reports. Even at corporations where top-level executives show signs of “vision” and have articulated what seems to be a sound business strategy on paper, results fall short of expectations.We have all been there at one point or another in our careers. The leadership team spends long
3 Essential Elements of Operating a Successful Business
Have you ever imagined what it would be like to live your dream? A good place to start would be to recognize that there are three elements, and only three elements, that separate success from failure. If you exercise one of the elements, you might just be successful. Two and you will probably succeed. Three, and you can practically guarantee your success.What are they? They are deceptively simple, and deep down inside you know what they are. But to purposefully write them down and use them as guides in selecting your dream business will make all the difference in the world. As you go through this exercise, you will dramatically b
The diversity of human cultures on our planet is a whole subject by itself. I
am not referring to the cultures themselves, but to the differences between
them. It is not always easy to define a culture in a few words. Some may say
that to do so is to stereotype the varied people that make up a given culture.
But surely there is a mean average that one can arrive at? After all, we all
stereotype, don't we? One of the main functions of the brain is to make
assumptions using stereotypes of the people, animals and objects we come across.
It is simply not possible for us to function without this ability. We make human
judgements based on our experiences and perceived knowledge.Have you ever imagined what it would be like to live your dream? A good place to start would be to recognize that there are three elements, and only three elements, that separate success from failure. If you exercise one of the elements, you might just be successful. Two and you will probably succeed. Three, and you can practically guarantee your success.What are they? They are deceptively simple, and deep down inside you know what they are. But to purposefully write them down and use them as guides in selecting your dream business will make all the difference in the world. As you go through this exercise, you will dramatically b
For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, be
Save Time Writing Branded Materials With A Content Blocks Document
Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and wanted to leave him with a tool that could help him create "branded copy" quickly. We came up with a "content blocks" tool to help him locate chunks of content to "plug and play" into all types of sales / marketing documents.y to define a culture in a few words. Some may say
that to do so is to stereotype the varied people that make up a given culture.
But surely there is a mean average that one can arrive at? After all, we all
stereotype, don't we? One of the main functions of the brain is to make
assumptions using stereotypes of the people, animals and objects we come across.
It is simply not possible for us to function without this ability. We make human
judgements based on our experiences and perceived knowledge.
Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and wanted to leave him with a tool that could help him create "branded copy" quickly. We came up with a "content blocks" tool to help him locate chunks of content to "plug and play" into all types of sales / marketing documents.
For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, b
Beer Commercials
Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV. The critics of beer commercials saw these new mediums as an intrusion into peoples' living rooms. Many were concerned that beer ads might offend the viewers' sensibilities. Commercials that actually showed a person consuming beer were considered to be in bad taste.The purpose of most advertisements is to convince people that the quality of their lives could improve if they
rive at? After all, we all
stereotype, don't we? One of the main functions of the brain is to make
assumptions using stereotypes of the people, animals and objects we come across.
It is simply not possible for us to function without this ability. We make human
judgements based on our experiences and perceived knowledge.Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV. The critics of beer commercials saw these new mediums as an intrusion into peoples' living rooms. Many were concerned that beer ads might offend the viewers' sensibilities. Commercials that actually showed a person consuming beer were considered to be in bad taste.The purpose of most advertisements is to convince people that the quality of their lives could improve if they
For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, b
Performance Appraisal
Once you have selected the employees that will be working for your company, the next important step is performance appraisal. It is one of the most effective instruments the employer has. It can help to develop the employees’ performance.The strengths of the performance appraisal are its ability to promote a two-way communication between the supervisor and the person being appraised and to help the employee to take more responsibility for improving his/her performance. In contrast, in the old fashioned traditional performance appraisal, the supervisor acts more as a judge of employee performance than as a coach. By doing so,
It is simply not possible for us to function without this ability. We make human
judgements based on our experiences and perceived knowledge.Once you have selected the employees that will be working for your company, the next important step is performance appraisal. It is one of the most effective instruments the employer has. It can help to develop the employees’ performance.The strengths of the performance appraisal are its ability to promote a two-way communication between the supervisor and the person being appraised and to help the employee to take more responsibility for improving his/her performance. In contrast, in the old fashioned traditional performance appraisal, the supervisor acts more as a judge of employee performance than as a coach. By doing so,
For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, b
Government Grants and Incentives -- Tips to Win the Funding Race
What do innovation, manufacturing, exporting, training and the environment have in common? The opportunity to share in a generous grab-bag of Government sponsored incentives and funding! Governments around the world offer commercialisation grants worth millions of dollars to develop bright ideas, substantial export market development grants, incentives for the manufacturing industries, generous tax breaks for research and development, employment subsidies, tariff reductions and a whole raft of other benefits to make life easier for enterprising business people.So how do you find the funding that’s right for you?<
rush towards you with a raised fist, you
would make a rapid assumption that they were about to attack you and would
respond accordingly by running away or defending yourself. If, before this
happened, you were to somehow switch off your brain's ability to make
stereotypical assumptions, you may have just stood there and dumbly watched the
fist come towards you. In most cases, these assumptions are an essential element
in our ability to live. Fire is hot, ice is cold, fast cars can kill and, flying
fists can hurt! Of course, stereotypical assumptions inevitably lead to
mistakes. A good way to exploit this is by using optical illusions. These almost
magical images fool our mind into making the wrong assumptions about the
curvature of a line or the direction of a staircase, for example.What do innovation, manufacturing, exporting, training and the environment have in common? The opportunity to share in a generous grab-bag of Government sponsored incentives and funding! Governments around the world offer commercialisation grants worth millions of dollars to develop bright ideas, substantial export market development grants, incentives for the manufacturing industries, generous tax breaks for research and development, employment subsidies, tariff reductions and a whole raft of other benefits to make life easier for enterprising business people.So how do you find the funding that’s right for you?<
Although making stereotypical assumptions can lead to mistakes, it amplifies the ability of our se
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