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Casual Articles - Make Some Noise: Seven Super Promotion Steps
Make Money With Paid Survey
How would you like to sit in your comfortable home and make $25.00 every eight minutes whenever you are available, no hustle to office plus stay with your kids? Sound good? Well, getting paid to take surveys will do that for you.Paid Surveys are usually conducted via the Internet or over the phone. Market Research Companies need your opinion. They are paying thousands of dollars every day to people like you. You may receive up to $150 or receive other prizes for your participation. The payment varies from company to company. Some will pay you cash, others will give you a chance to win some money or offer y
ch out to the press are:How would you like to sit in your comfortable home and make $25.00 every eight minutes whenever you are available, no hustle to office plus stay with your kids? Sound good? Well, getting paid to take surveys will do that for you.Paid Surveys are usually conducted via the Internet or over the phone. Market Research Companies need your opinion. They are paying thousands of dollars every day to people like you. You may receive up to $150 or receive other prizes for your participation. The payment varies from company to company. Some will pay you cash, others will give you a chance to win some money or offer y
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your bo
It’s That Bluey White I Really Like
Soap powders. When it comes to branding, it turns out you can learn a lot from them. No you can, really. At least, in terms of learning how organisations turn to very similar catch-alls when forming their marketing messages to you.How often do you hear people tell you that brand is the most important thing. It’s what the big boys do – and they can’t be wrong. Yes, what did we marketing people ever do before we wrapped our services around the brand?Well, I kind of remember talking about how to hone your message for your audience. I remember talking about what vehicles you should be using to deliver your mess
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event.Soap powders. When it comes to branding, it turns out you can learn a lot from them. No you can, really. At least, in terms of learning how organisations turn to very similar catch-alls when forming their marketing messages to you.How often do you hear people tell you that brand is the most important thing. It’s what the big boys do – and they can’t be wrong. Yes, what did we marketing people ever do before we wrapped our services around the brand?Well, I kind of remember talking about how to hone your message for your audience. I remember talking about what vehicles you should be using to deliver your mess
Here are the seven steps you need to take:
1. Decide on a pre-show promotional strategy.
How are you going to let your target audience what shows you will be attending and what you will be presenting? Options include:
- Personal Invitations
- Advertising in trade publications and local media
- Direct mail
- Telemarketing
- Public Relations
- Website
- Sponsorship
2. Plan on-site promotional activities.
This will include any efforts you make to promote your presence at or around the show. Options include:
- Airport Advertising
- Billboards
- Hotel TV advertising
- Transit Advertising
- Show Daily Advertising
- Hotel Room Promotions
- Show Directory Advertising
- Sponsorship
3. Reach out to the media.
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about. Make this ‘hook’ the focus of your press kits. Press kits should be mailed before the show, be available at the show, and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your boo
The Guest is Not the Enemy
It sounds like a ridiculous statement. “The guest is not the enemy”. Of course they aren’t! But to many of us, the guest is the enemy. How quickly we can take that guest at the front desk and turn them into fire breathing dragons, monsters that have every staff member on edge and scared to death.Here is a scenario on how one of your guests becomes the enemy: Jane Guestarama has been bumped from two flights on the way to your hotel. She had an argument with her boyfriend about where they are going to spend the holidays while she waited for the next flight. Half of her luggage was sent to Mars. The taxi tha
ven steps you need to take:It sounds like a ridiculous statement. “The guest is not the enemy”. Of course they aren’t! But to many of us, the guest is the enemy. How quickly we can take that guest at the front desk and turn them into fire breathing dragons, monsters that have every staff member on edge and scared to death.Here is a scenario on how one of your guests becomes the enemy: Jane Guestarama has been bumped from two flights on the way to your hotel. She had an argument with her boyfriend about where they are going to spend the holidays while she waited for the next flight. Half of her luggage was sent to Mars. The taxi tha
1. Decide on a pre-show promotional strategy.
How are you going to let your target audience what shows you will be attending and what you will be presenting? Options include:
- Personal Invitations
- Advertising in trade publications and local media
- Direct mail
- Telemarketing
- Public Relations
- Website
- Sponsorship
2. Plan on-site promotional activities.
This will include any efforts you make to promote your presence at or around the show. Options include:
- Airport Advertising
- Billboards
- Hotel TV advertising
- Transit Advertising
- Show Daily Advertising
- Hotel Room Promotions
- Show Directory Advertising
- Sponsorship
3. Reach out to the media.
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about. Make this ‘hook’ the focus of your press kits. Press kits should be mailed before the show, be available at the show, and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your bo
Training: Using Games to Embed Learning
Too much training is boring. Too much training barely raises itself above level one in Kirkpatrick's four levels of training evaluation. That is, the reaction of students; what they thought and felt about the training. Too much training ignores the learning needs of the participants. Too much corporate training spending is wasted.Adults have some simple requirements as learners. They have an expectation of being treated as an adult with respect shown for their experience and knowledge of the training topic. Even if they cannot describe what they know in the theoretical terms they are about to learn they still want
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Too much training is boring. Too much training barely raises itself above level one in Kirkpatrick's four levels of training evaluation. That is, the reaction of students; what they thought and felt about the training. Too much training ignores the learning needs of the participants. Too much corporate training spending is wasted.Adults have some simple requirements as learners. They have an expectation of being treated as an adult with respect shown for their experience and knowledge of the training topic. Even if they cannot describe what they know in the theoretical terms they are about to learn they still want
2. Plan on-site promotional activities.
This will include any efforts you make to promote your presence at or around the show. Options include:
- Airport Advertising
- Billboards
- Hotel TV advertising
- Transit Advertising
- Show Daily Advertising
- Hotel Room Promotions
- Show Directory Advertising
- Sponsorship
3. Reach out to the media.
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about. Make this ‘hook’ the focus of your press kits. Press kits should be mailed before the show, be available at the show, and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your bo
Get Over Yourself
Let me tell you a secret.Things don’t always go the way we want them to.Let me tell you another secret.We don’t always hear what we want to hear.Duh.These two statements are hardly secrets; we all know they are true. If they aren’t secrets, then why do we act surprised when it happens? And worse, why does the surprise often turn to pouting?Adult PoutingMost adults don’t walk around with a pout on their face, but that doesn’t mean they aren’t pouting. Pouting is when we are having an internal pity party because we haven’t gotten what we wanted, things haven’t gone
dia. Let me tell you a secret.Things don’t always go the way we want them to.Let me tell you another secret.We don’t always hear what we want to hear.Duh.These two statements are hardly secrets; we all know they are true. If they aren’t secrets, then why do we act surprised when it happens? And worse, why does the surprise often turn to pouting?Adult PoutingMost adults don’t walk around with a pout on their face, but that doesn’t mean they aren’t pouting. Pouting is when we are having an internal pity party because we haven’t gotten what we wanted, things haven’t gone
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about. Make this ‘hook’ the focus of your press kits. Press kits should be mailed before the show, be available at the show, and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your bo
Brand Marketing - How Do You Want Your Business Name and Logo Appear?
As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business.Every business has an identity. This identity is influenced by the look of all things done by or associated with the business - it’s services, products, print material, advertising, signage, stationery, vehicles, etc. Because of this profusion of elements, it is essential that graphic image standards be developed to clearly and easily identify the organization as one.These sy
ch out to the press are:As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business.Every business has an identity. This identity is influenced by the look of all things done by or associated with the business - it’s services, products, print material, advertising, signage, stationery, vehicles, etc. Because of this profusion of elements, it is essential that graphic image standards be developed to clearly and easily identify the organization as one.These sy
- Press Releases
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your booth. Planning visitor competitions requires some careful planning. Everything that happens at your exhibit must reflect your marketing goals and objectives. Competitions should be consistent with the corporate image you want to portray. For example, a game show style trivia contest may be far more appropriate than a kareoke stage. Prizes should tie in to your products and services in an effort to attract more qualified leads. Items to consider include:
- Type of competition
- Prizes to be offered
- Compliance with local rules and regulations
- Compliance with show regulations
- Staffing for the competition
- Duration of the competition
- Role competition plays in promotional efforts
5. Decide on Giveaway Items
Giveaway items or ‘freebies’ should be more than a trendy trinket with your corporate logo on it. Ideally, these items are something that enhance your corporate image, will be used regularly by your target audience, and keep your company logo in regular view. Avoid items that will be passed along to children, such as cuddly toys, or are so insignificant that they are likely to be tossed. Four things to remember about giveaway items:
- Giveway items should reinforce your marketing message
- Make your giveaway business oriented
- Don’t be trendy! It is better to be unique and cutting edge.
- Toys and gimmicky gizmos are always, always, always passed along to children. Unless your primary buyers are still in preschool, avoid them.
6. Plan Hospitality.
As more and more companies begin to do business on a global scale, marketing strategies change. Bu
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