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Casual Articles - Wasting Your Marketing - Three Easy Ways
Don't Think of Consumers as Targets
“Target marketing” may be a suitable term for marketers to use among themselves, but consumer groups should never be thought of merely as “targets,” as the ultimate focus of this campaign or that marketing effort. Consumers are people. Living, breathing, emotional people. You’ll be wiser to identify and target the most significant common emotions of the group – their “hot buttons” – than to target consumers as a group.Splitting hairs? Not really. One of the most effective ways to succeed at target marketing is to first develop a single composite image to represent your targeted group. Cr
orks and what doesn't. At any rate, we don't always think ahead to the result“Target marketing” may be a suitable term for marketers to use among themselves, but consumer groups should never be thought of merely as “targets,” as the ultimate focus of this campaign or that marketing effort. Consumers are people. Living, breathing, emotional people. You’ll be wiser to identify and target the most significant common emotions of the group – their “hot buttons” – than to target consumers as a group.Splitting hairs? Not really. One of the most effective ways to succeed at target marketing is to first develop a single composite image to represent your targeted group. Cr
Give Me 5 Minutes and I'll Give You 21 Percent More Registrants
The biggest change you can make for yourself is to start thinking of your event planning and registration process as a marketing funnel. This will help keep you focused on the goal of getting registrants, not the smaller details of the event planning process.Here are 5 tips that can help get you started on the path to examining your event process as a sales funnel:1. Automate Everything that Can Be Automated The real value of an event planner is having someone available to deal with situations that arise during the course of planning, like arranging meals and meeting space, ans
Most of us make mistakes in our marketing now and then. I've done things with my own marketing and advertising that I would never advise a client to do. Sometimes I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way what works and what doesn't. At any rate, we don't always think ahead to the resultsThe biggest change you can make for yourself is to start thinking of your event planning and registration process as a marketing funnel. This will help keep you focused on the goal of getting registrants, not the smaller details of the event planning process.Here are 5 tips that can help get you started on the path to examining your event process as a sales funnel:1. Automate Everything that Can Be Automated The real value of an event planner is having someone available to deal with situations that arise during the course of planning, like arranging meals and meeting space, ans
5 Steps to Continuous Process Improvement
Part One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 – did you improve by 10%? The answer might shock you...Because the answer is no. No improvement occurred. In fact, your process deteriorated. Sure, revenue increased, but is this really an improvement? Let’s take a look at the problem by looking at revenue and expenses.Extra Expenses Prevent Process ImprovementLet’s examine the before and the after scenario. Say, in the before picture, you have
y own marketing and advertising that I would never advise a client to do. Sometimes I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way what works and what doesn't. At any rate, we don't always think ahead to the resultPart One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 – did you improve by 10%? The answer might shock you...Because the answer is no. No improvement occurred. In fact, your process deteriorated. Sure, revenue increased, but is this really an improvement? Let’s take a look at the problem by looking at revenue and expenses.Extra Expenses Prevent Process ImprovementLet’s examine the before and the after scenario. Say, in the before picture, you have
How Men Cheat Women In Career Development
Have you ever considered the fact that very few obstacles are preventing men getting training for careers of their choice? Changing job at any time for men is not much of a problem at all.You will equally agree that career situation for women is the opposite of the above career situation for men. Women are seen to be homemakers whose places must be at homes cooking and taking care of children and husbands.Do you realize that career women have given up their jobs, not out of choice, but because they got married and had to make a family? Because society expects them to give it all up i
times I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way what works and what doesn't. At any rate, we don't always think ahead to the resultHave you ever considered the fact that very few obstacles are preventing men getting training for careers of their choice? Changing job at any time for men is not much of a problem at all.You will equally agree that career situation for women is the opposite of the above career situation for men. Women are seen to be homemakers whose places must be at homes cooking and taking care of children and husbands.Do you realize that career women have given up their jobs, not out of choice, but because they got married and had to make a family? Because society expects them to give it all up i
If You Didn't See the Ball Drop in Time's Square There's Still Time!
Many small-business marketers don’t have the know-how to market like the big boys. Make a New Year’s resolution to tell potential customers about your quality services. Are they dropping the ball on their marketing efforts?Here are seven tidbits for increasing visibility in your business and to establish yourself as an expert in your field. Let your intended audiences gain insight into your quality services and products by using these simple yet effective tactics for small businesses.Partner with other small businessesDo some research and find out what other businesses
apse in judgment, went ahead anyway. Other times I learned the hard way what works and what doesn't. At any rate, we don't always think ahead to the resultMany small-business marketers don’t have the know-how to market like the big boys. Make a New Year’s resolution to tell potential customers about your quality services. Are they dropping the ball on their marketing efforts?Here are seven tidbits for increasing visibility in your business and to establish yourself as an expert in your field. Let your intended audiences gain insight into your quality services and products by using these simple yet effective tactics for small businesses.Partner with other small businessesDo some research and find out what other businesses
Will You Be the Next Entrepreneur Success Story?
Are you sick of the rat race? Tired of your boss barking orders at you? Thinking of telling them all to “shove it” so you can start your own business and answer to no one but yourself?You’re not alone. Millions of people dream of going into business for themselves and becoming the next great entrepreneur success story.The United States has long been a nation of innovators and entrepreneurs, dating back to the days when steel and railroad tycoons ruled the world. With every new generation, seemingly ordinary people step forward with brilliant ideas that change the world. Some of the m
orks and what doesn't. At any rate, we don't always think ahead to the results of each action we take. This brings me to #1 on my list of ways to waste your marketing.Are you sick of the rat race? Tired of your boss barking orders at you? Thinking of telling them all to “shove it” so you can start your own business and answer to no one but yourself?You’re not alone. Millions of people dream of going into business for themselves and becoming the next great entrepreneur success story.The United States has long been a nation of innovators and entrepreneurs, dating back to the days when steel and railroad tycoons ruled the world. With every new generation, seemingly ordinary people step forward with brilliant ideas that change the world. Some of the m
1. No plan.
I sound like a broken record on this topic and, in the interest of full disclosure, I confess I haven't always had a plan. But, if there is a good way to assure some of our
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