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Casual Articles - Personality Goes a Long Way for SME's
Eighteenth century thinker Denis Diderot once noted, "There is no moral precept that does not have something inconvenient about it." The underlying truth of that statement is one reason some people seem to have difficulty operating an ethical home business.
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
Another morning of job hunting lies ahead of you. You pour a cup of coffee and open the paper to the employment section. With a mixture of anticipation and desperation you pick up a stub of pencil and prepare to target and identify some possible job oppor
Many of today's successful companies are creating business advantage by creating brands that bond, brands that are personal and form a relationship. Let's pick two classics from the last few years to back this point.
Egg.com
Although backed by a financial giant, Egg.com was one
company that hatched into an attractive brand in its own
right. Customers gained a sense of security from knowing
their money was safe in the hands of the Prudential. But
the Egg brand gave its customers the feeling they were
trying something new, something exciting, and something that
said a little about the type of people they are. The brand
personality rubbed off, for want of a better term. And that
was the attraction.
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
Why is communication so important? It is important because it is the mortar which keeps our society together. Without the ability to communicate, we would not be able to create a civilized society which offers order and stability necessary to improve the qual
Egg.com
Although backed by a financial giant, Egg.com was one
company that hatched into an attractive brand in its own
right. Customers gained a sense of security from knowing
their money was safe in the hands of the Prudential. But
the Egg brand gave its customers the feeling they were
trying something new, something exciting, and something that
said a little about the type of people they are. The brand
personality rubbed off, for want of a better term. And that
was the attraction.
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
The US Government has just released last month’s job creation figures. It was the lowest number in two years. This is a revealing and disturbing snapshot of what is actually happening in the real economy, not the one artificially created for the headlines. Ou
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
Many business customers and consumers have felt less than adequate customer service from many companies due to these corporations implementing; Just in Time Ordering and Distribution Systems. A few years back many companies introduced new computer systems whi
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
Problems Present An Opportunity To Learn What Works(And What Does Not)"The illiterate of the 21st century, will not be those who can read or write. They will be those who cannot learn, un-learn and re-learn" - Alain TofleOur abilit
Amazon.com
Then, how about Amazon? Although a huge global brand nowadays,
Amazon will always be one of the first of the garage internet
start-ups. You can order books, CDs, electronics (and your
breakfast soon, no doubt) from anywhere in the world. But
there's still a comforting feeling that you're dealing with
a company that hasn't got too big for its boots, a company
who'll still listen to you.
Personality is differentiation
So what am I trying to say here? I'm obviously not suggesting
that all SMEs can become an Egg or an Amazon. What I am saying
though is that 'personality goes a long way', if I may quote
Samuel L Jackson from Pulp Fiction.
Companies should be easy to understand, should be approachable, should be focussed on their customers' needs. But SMEs can also afford to differentiate themsel
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