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Casual Articles - All Marketers are Thieves
'Kaizen Blitz'was brought to the West by Yoshiki Iwata, an ex-Toyota employee, who taught the Toyota Production SystemKaizen Blitz'. Mr Iwata would routinely refer to kaizen when talking about improvement, but I su
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are se
Bad meetings are a cultural malady that senior executives pass on to new employees.Long pointless meetings are useful in that they keep incompetent people from interfering with those who are working.
Several months ago Chevy started an "Employee Discount" marketing campaign where us average Joes can get a car for the same price as Chevy employees. Guess what, it worked! Shortly after Ford started their own campaign called the "Family Discount". It must have worked for them too because they extended the sale a few extra weeks.
Every great while someone comes up with a stellar marketing idea. It isn't long before that idea is copied, rinsed, washed, and repeated over and over gain. How many different bumper stickers do you still see copying the "got milk" campaign? "got sand", "got jesus", "got fruit", "got laughs" and so on and so forth.
If it’s good, they will copy.
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are sel
The telephone can be a powerful tool for generating leads and selling products and services. Unfortunately most business owners are so ineffective using the telephone their only accomplishments are frustrating pros
Every great while someone comes up with a stellar marketing idea. It isn't long before that idea is copied, rinsed, washed, and repeated over and over gain. How many different bumper stickers do you still see copying the "got milk" campaign? "got sand", "got jesus", "got fruit", "got laughs" and so on and so forth.
If it’s good, they will copy.
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are se
Do you know what it takes to become an expert in your industry?It's easier than you might think.It really only takes two things:1) Deciding you want to become known as an expert.
Every great while someone comes up with a stellar marketing idea. It isn't long before that idea is copied, rinsed, washed, and repeated over and over gain. How many different bumper stickers do you still see copying the "got milk" campaign? "got sand", "got jesus", "got fruit", "got laughs" and so on and so forth.
If it’s good, they will copy.
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are se
For those of you who have always wanted to try the making money online thing, but have thought it would be too hard or didn’t know where to start.I am new to the internet and was looking to make money at hom
If it’s good, they will copy.
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are se
As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way.Let me tell you about one of them.Recently I spent some ti
But if something works, why shouldn't it be copied? Why shouldn't you take someone else's concept and make it your own? As a marketer, it's your job to see what works and then find ways to apply that to whatever you are selling.
Of course, the more popular a marketing campaign is and the better it works, the harder it will be to steal it without looking like a thief. The trick is to take an idea and turn it into something new, something different enough to be yours, but the same enough to still be effective. The idea here is to not get caught copying the obvious.
Look around, there are plenty of good marketing ideas all around. I didn't go to Burger King looking for a marketing idea, but because my eyes were open, I found one, and stole it. What have you stolen lately?
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