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Casual Articles - Why Don't You Have Ten Times as Many Clients? You Could!
The reason most people never reach their goals is that they don't define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them. - Denis WatleyStep Four to Achieving Career Joy - Commit to ActionWhat came up for you when you were taking inventory? Were there any themes that kept emerging? How did it feel to wave your realistic magic wand and say what you want? For some people the answer is scary and by saying what they want, they sud
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re in
I ran across an interesting article the other day originally published in a newspaper in Danbury, CT and posted on their online news feed at newstimeslive.com.The article deals with the practice of including address labels used by some charities as a part of their annual appeals. The writer, Fred Lucas, found that there is more criticism of the practice than there is support. Donors may send in a small donation more because of a sense of obligation than a genuine belief in the cause, only to find that their name is then sold to other charities. He found that most charities in his area do
The most likely reason is your small business marketing materials aren't answering the questions your prospects are asking about your goods and services.
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re int
Two powerful tools to influence your target audience are case studies and your website. These tools show your potential customers that you are their best solution. In this article, you'll learn how to use case studies and websites to help with your IT marketing.Case StudiesA case study is a really fancy testimonial. It usually has the picture of the client with their logo, their full name, address, and other contact information.A case study will have a few short paragraphs where the client talks about the benefits that they've received by working with your firm over the years
The most likely reason is your small business marketing materials aren't answering the questions your prospects are asking about your goods and services.
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re in
There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. This may sound ridiculous to say but, there are many occasions when we come across brands where the brand managers, VP’s of Marketing, CEO’s, and even members of the Board of Directors are more attached to their own preconceived notions and ideas about what they think the brand should be than in winning. Their hidden desire often times, is to hire a strategic branding and wanting them to say that they are doing everything correct. The g
The most likely reason is your small business marketing materials aren't answering the questions your prospects are asking about your goods and services.
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re in
Fancy words are what some clients expect writers have stocked in their mental inventory, and in some cases they are the reason writers are hired. However, above anything else, you should be clear in your brochures, on your websites and any other medium you use to communicate to prospective customers or clients.Fancy words are best kept for literary works, or can be sparingly used in some types of commercial work. Instead, strive to be clear about your services, your goals, your mission and also your pricing structure. Keep in mind; clarity does not mean “unprofessional” or “poor wording”, i
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re in
In business management classes across the country MBA students study business ethics. In fact, there are now MBA degrees available that are called Ethics MBAs. But in the real world how ethical is the business community? How ethical is our own government?How many business travelers for their corporations charge personal items to their credit cards of their corporations? Corporations watch this very closely to make sure everyone follows the rules. Not everyone follows the rules and often there are people who go to extreme lengths to hide their misdeeds.From a business ethics stand
Imagine you wanted a new car and walked into a dealer's showroom. You spot the sleek looking model you’re interested in and go over to take a look. It's at this moment that a salesman walks up to you and introduces himself.
You start asking him questions about what makes this car worth so much, what it's good for, what features are included, guarantees, etc. Then you ask him if you can take the car for a test drive. now imagine that the salesman responded to each question with a shrug and said, 'You'll just have to buy it to find out if it is what you want.'
If
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