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Casual Articles - Make More Money Marketing by Niche
There is no question that Richard Parkes Cordock is an inspiration.In his own personal quest to develop his entrepreneurial abilities he interviewed 25 ultra successful millionaire entrepreneurs on everything from the developing the millionaire mindset, right down to dealing with setbacks and disappointment.Fortunately for all of us, he decided to organise what he learnt into the ground breaking education program called the Millionaire MBA.....The Interview.DS: What inspired you to set up Millionaire MBA Ltd?RPC: I knew if I wanted to become successful as an entrepreneur, I needed to understand what made entrepreneurs successful. I could see that the common bond that glues all successful entrepreneurs together was not their business or choice of industry – but the entrepreneur themselves. More specifically it was the way the entrepreneur thought that set the
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Pr
Knowing the differences in managerial practices in different countries is interesting. There are, for example, great differences among mangers in the United States as opposed to other countries. With the increasing investment of foreign firms in the United States, the syllabus of business finance is giving more attention to the integration of managers and workers from other countries into American society. This need is highlighted in that the number of inters company transferees has more than tripled from the late 1970’s. The Japanese, for example, often find it difficult to be outspoken and direct in interactions with their colleagues and superiors. People from Arabian countries usually find American teaching methods too impersonal. One can learn various approaches used by the managers to reduce culture shock. These include special programs about corporate life in the US, as well as instruct
People are going on like this is something NEW!!
Well sorry if I am coming across as a bit blunt or even arrogant here with this as an introduction to the basics of "Niche Marketing", but I did warn you all that I don't hold back, and, well, phooey!!!
I CANNOT BELEIVE, that anyone who is seriously thinking of starting a business of their own, (remember I know your here to learn to be a good Internet marketer, and IM is a business too, first and foremost) didn't do what any *Serious* business *Should* do as STANDARD before even venturing into starting up, and thats assess their target market, determine what the core needs of that market are, and then Realize Why your product is giving them something that no other product quite could.
Is your market Saturated? Are there hundreds of other people offering the same product as you? If there IS, then you only have two ways to survive(Three if you count bailing out and moving on!)
1 - The Hard way,
or
2 - the Easy Way
If you attend ANY Business related education from the most basic to the highest level degree, Basic Business Marketing, will tell us to find our Unique Selling Point. and identify a target market that our product or service will appeal to.
Now, if we have lots of competition then the hard way would be to use the Brute Force type method and and perhaps try and saturate the market, be the cheapest, or pay big bucks to get some high profile adverts or whatever, some thing like this is Fine, BUT Its the hard way because it is like Brute Force, you need Big Resources, Lots Collateral to pull it off, ITS HARD,
However, if you take the EASY Way, you cleverly analyze every piece of information you can gather about the broadest spectrum of consumer that may possibly buy your product, then you identify a SPECIFIC Need that the Brute Force competitors are too busy to even notice, and ADAPT your product to suit their needs.
Identify Several, perhaps, and have several "Spin offs" of your original product?
THATS Niche Marketing
NO
Thats Basic Business 101, Didn't you take that class?
Business isn't about anything other than Knowing what your resources are, and getting THE Most out of them, Niche Marketing, Sensible Business thinking more like, is about realizing HOW Flexible YOUR Resources are, then using your brain and your Market Research to come up with unique ways of appealing to markets No one else is catering for.
Pause for a minute.
Seriously, let it soak in because if your starting to wonder what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of anything. Depending on what their particular Resources are will determine what sort of flexibility any person may have in Coming up with "niche" Products.
Examples of resources would be;
Expendable Collateral, or simply Money to spend
Personal Skills and expertise
Expertise and skills of partners/co-workers/employees
Physical Inventory, Specialist equipment etc,
Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally* different to what your doing now with the resources you have?? Do you even KNOW all the different things that you and the combination of your resources could produce?
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Pro
Human Resource (HR) management is the process of managing people and includes hiring, developing, assigning, motivating, and retaining employees to achieve organizational objectives. The contributions of HR management will vary depending upon the organization's size, objectives, functions, construction pattern, complexity, nature of production, and employers. In large organizations, the human resource management also acts as a strategic business partner to meet challenging business needs.Globalization, corporate strategies, labor market changes, etc. led to the emergence of HR management. The main functions of human resource management are manpower planning; recruitment and selection of employees; employee motivation; employee evaluation and selection; industrial relations; employee services; and employee training, development, and education. Their functions will also include manag
Is your market Saturated? Are there hundreds of other people offering the same product as you? If there IS, then you only have two ways to survive(Three if you count bailing out and moving on!)
1 - The Hard way,
or
2 - the Easy Way
If you attend ANY Business related education from the most basic to the highest level degree, Basic Business Marketing, will tell us to find our Unique Selling Point. and identify a target market that our product or service will appeal to.
Now, if we have lots of competition then the hard way would be to use the Brute Force type method and and perhaps try and saturate the market, be the cheapest, or pay big bucks to get some high profile adverts or whatever, some thing like this is Fine, BUT Its the hard way because it is like Brute Force, you need Big Resources, Lots Collateral to pull it off, ITS HARD,
However, if you take the EASY Way, you cleverly analyze every piece of information you can gather about the broadest spectrum of consumer that may possibly buy your product, then you identify a SPECIFIC Need that the Brute Force competitors are too busy to even notice, and ADAPT your product to suit their needs.
Identify Several, perhaps, and have several "Spin offs" of your original product?
THATS Niche Marketing
NO
Thats Basic Business 101, Didn't you take that class?
Business isn't about anything other than Knowing what your resources are, and getting THE Most out of them, Niche Marketing, Sensible Business thinking more like, is about realizing HOW Flexible YOUR Resources are, then using your brain and your Market Research to come up with unique ways of appealing to markets No one else is catering for.
Pause for a minute.
Seriously, let it soak in because if your starting to wonder what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of anything. Depending on what their particular Resources are will determine what sort of flexibility any person may have in Coming up with "niche" Products.
Examples of resources would be;
Expendable Collateral, or simply Money to spend
Personal Skills and expertise
Expertise and skills of partners/co-workers/employees
Physical Inventory, Specialist equipment etc,
Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally* different to what your doing now with the resources you have?? Do you even KNOW all the different things that you and the combination of your resources could produce?
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Pr
Your customers directly impact your business each time they decide to spend money with you or not. Your customers affect your livelihood, the success of your business, and the future of its existence. Are you aware that there could be others influencing your business indirectly? There are those in your community or those somehow related to your line of work that have the capability to influence your potential customers and their buying power. For example, ponder the pharmaceutical drug industry. Are the drug companies themselves solely responsible for the choices that the general public makes when filling prescriptions? Of course not. The physicians writing the prescriptions are the ones recommending certain medications over others. There may exist two or more medications very similar in nature, maybe some even generic. Pharmaceutical representatives know this and take the issue of i
However, if you take the EASY Way, you cleverly analyze every piece of information you can gather about the broadest spectrum of consumer that may possibly buy your product, then you identify a SPECIFIC Need that the Brute Force competitors are too busy to even notice, and ADAPT your product to suit their needs.
Identify Several, perhaps, and have several "Spin offs" of your original product?
THATS Niche Marketing
NO
Thats Basic Business 101, Didn't you take that class?
Business isn't about anything other than Knowing what your resources are, and getting THE Most out of them, Niche Marketing, Sensible Business thinking more like, is about realizing HOW Flexible YOUR Resources are, then using your brain and your Market Research to come up with unique ways of appealing to markets No one else is catering for.
Pause for a minute.
Seriously, let it soak in because if your starting to wonder what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of anything. Depending on what their particular Resources are will determine what sort of flexibility any person may have in Coming up with "niche" Products.
Examples of resources would be;
Expendable Collateral, or simply Money to spend
Personal Skills and expertise
Expertise and skills of partners/co-workers/employees
Physical Inventory, Specialist equipment etc,
Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally* different to what your doing now with the resources you have?? Do you even KNOW all the different things that you and the combination of your resources could produce?
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Pr
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business have a well-developed marketing strategy with an advertising plan for the year? An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.Your advertising plan should answer the following questions: What are your specific marketing objectives? Who
Seriously, let it soak in because if your starting to wonder what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of anything. Depending on what their particular Resources are will determine what sort of flexibility any person may have in Coming up with "niche" Products.
Examples of resources would be;
Expendable Collateral, or simply Money to spend
Personal Skills and expertise
Expertise and skills of partners/co-workers/employees
Physical Inventory, Specialist equipment etc,
Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally* different to what your doing now with the resources you have?? Do you even KNOW all the different things that you and the combination of your resources could produce?
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Pr
How to Brand Online?You know now why is important to brand online: because the Web is an open scene for a Global audience. You also know that, if you start branding online, you are not going to be the only one doing it. Yet don’t give up the thought. Embrace the challenge and be confident in your strengths. There are ways and means to become a world-renowned brand! The Web is your scene too!Start by determining the realistic value of your product or service. Not the possible financial gain, but the benefits that it might bring to the clients. These benefits are what PRs call “values” and you are going to define them and use them repeatedly, till your customers will remember and recognize them as attributes of your brand. The benefits will so become brand-positioning points. I have to underline that you should focus on the benefits first
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY Understanding your market, through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your market as Humanly Possible means you can pin-point specific desires and needs, that No one or Hardly Anyone is addressing or serving!
Step Back, Look at your market, find a hole, and plug it with your "New Niche" Product, catered specifically for that group.
Now, step back again and review your resources, do you think you could plug ANY Hole in ANY Niche? Remember, Information nowadays is a much sought after product especially if it's an area of interest with little or no information, or good information is hard to find.
What Other Resources do you have at your disposal? Could you plug holes with products no one else has ever thought of? I can vouch, that once you have the right tools to analyze a Broad spectrum of information you will find holes, and you will *Make* ways to get a product for that "Niche".
Niche Marketing = Simple Common Sense ;
Find the best ways to get the most information about what the most people are doing, buying, searching for, andfind something that people want, that no one else is offering and Give it to them.
Does that sink in, theres no big secret, seriously there isn't, no Niche Marketing Secret, if you think there is then read through this again, if you understand, and are wondering, well great what now?? Ha Ha, you didn't think I would leave it there did you?
Here is a couple of tools I Use Daily to help me make my choices, and also I will discuss in some other articles Later here about how to Maximize Your Resources and find Fresh New resources to Increase your potential Product Portfolio.
Step by step though, so, Have you got a list of all your resources, have you thought about any new products off the top of your head, could you write something about a subject that interests you, seriously even if its sports, or Mahogany Wood Chairs, all this information You or Someone you know/works for you are RESOURCES -
And heres the Market Research Resources I use and recommend http://pages.ebay.com/sellercentral/whatshot.html Find out what the trends are currently on ebay, a good way to see what people are buying and even what people Cant Find yet!
Http://inventory.overture.com helps to give an estimate as to the popularity of a particular keyword, this tool bases its results on words searched and clicked across the Overture PayPerClick network, including Yahoo among others, it isn't Conclusive, but gives a good idea as to Keyword Popularity.
Cross check your Overture Keyword results with the New Ideas you have from the Ebay Hot products pages, and go to Google.com to see how popular a Keyword is, or how “Competitive” it is, by seeing How many other pages are listed for that keyword/phrase too. Anything under 1 million pages is gonna be Reasonable to achieve good Search Engine exposure, You make your own choices though, based on your resources, and your New Found Market Information.
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