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  • Casual Articles - Improve Client Retention: 5 Steps to More Loyal Customers

    Customer Service Field Day: Give The Lady What She Wants!
    Marshall Field’s, the trendsetting, always fashionable icon of customer service in retailing, is about to become history in downtown Chicago.Macy’s, its owner, is renaming the store after itself.With the closing of Field’s another bright chapter in the history of customer service is also coming to an end.Field’s was known for carrying special merchandise, for being a pla
    nue to companies but marketing campaigns are often focused on getting ne
    ACH or Credit Cards
    Most businesses accept credit cards and consider the process fees a cost of doing business. However by implementing an ACH payment system you can realize dramatic savings and increase sales.ACH refers to the Automated Clearing House and generically means moving money electronically to and from checking and savings accounts. An example would be a check by phone or taking recur
    Before working with a new client on their marketing plan, I always ask them to review the sales generated for the previous year and they are often surprised to see that their sales are supported in large part by repeat customers. On average, repeat customers contribute 60% of annual revenue to companies but marketing campaigns are often focused on getting ne
    Everybody Wants To Raid The Barn - Nobody Wants To Plant The Corn
    I was visiting my friend Mitch the other day - he is one of the owners of Vision Tech Computers here in Fort Wayne - and we had a little chat. Mitch told me sometimes his customers (sometimes friends and relatives) would call him even after 11pm to ask him about a computer challenge and now, he has to turn off the phone after 11pm on most days. Unfortunately he does not get paid for advice t
    hem to review the sales generated for the previous year and they are often surprised to see that their sales are supported in large part by repeat customers. On average, repeat customers contribute 60% of annual revenue to companies but marketing campaigns are often focused on getting ne
    Is Your Boss Out To Kill You?
    Do you dread going to work? Do you call in sick even when you’re well? Is it your job that you dislike, or is it really your boss?According to an ABC News survey, the No. 1 reason for quitting a job was because of a bad boss. Half of those polled said they would fire their boss if they could.There is no disputing that stress is hazardous to our health. Studies have shown that
    en surprised to see that their sales are supported in large part by repeat customers. On average, repeat customers contribute 60% of annual revenue to companies but marketing campaigns are often focused on getting ne
    How to Walk Away from an Opportunity that's Wrong for You
    Q. I just finished a job interview. Everything went well. But I can't get excited about the job. The people were nice but frankly, I got bored.Should I withdraw my application or hang on to see what happens?A. Let me share a secret. I love country music ­ especially the classics. Your question reminds me of Kenny Rogers's big hit, The Gambler. I can't quote even a line due to c
    at customers. On average, repeat customers contribute 60% of annual revenue to companies but marketing campaigns are often focused on getting ne
    Six Sigma – Not Just for Manufacturing
    Although the Six Sigma methodology originally started out as a way to improve processes and products in a manufacturing environment, today it has grown to encompass a broad range of industries. As companies begin to realize the benefits a total quality improvement cycle can have upon the organization they are adopting Six Sigma and its practices into their own fold.Organizations not
    nue to companies but marketing campaigns are often focused on getting new customers. Businesses spend $1 retaining clients for every $5 spent attracting new customers. Once you’ve secured a new customer what are you doing to convert them to loyal customer? There are many tactics that make marketing to your repeats clients easy, affordable and effective---her

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