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Casual Articles - How To Avoid Being a Marketing Flop
India Story Just Got BetterWithin a week (31 Dec.-7 Jan), the UPA Government has revised the GDP growth estimates for both, the previous fiscal as well as for the current year. The FY04 estimate was raised from an already impressive 8.2% to an even better 8.5%, and the forecast for FY05 was raised from 6-6.5% to 6.9%. The improved performance for the previous fiscal is not surprising, as it was on a low base, and a bumper harvest. But, to have an economy grow at nearly 7% on an
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions
You may be wondering why you'd want to have a mail order business when you can have an internet only business. A mail order business is something that you can run even if something happens to your computer or internet service. Here are some tips to build a successful mail order business.1. Read all you can on the subject of "Mail Order Selling" and apply this knowledge to building your Mail Order business.2. At first start slowly on a part time basis until you begin to
It’s almost always about themselves, how long they have been in the business, how many branches they have, how many awards they have won, how organized they are… They actually think that all these would make people into customers. The truth cannot be further from this.
People really don’t care about hearing about you. You must make them see how you can benefit them. Remember WIIFM – What’s in it for me?
You really need to sneak your way into your customers’ head and speak to their needs, their wants, their wishes, their dreams, their fears, their desires.
You must then offer them benefits, and show them how your products and services can help solve their problems, achieve results they only dreamt about, take away pain that they might have been feeling in a particular area.
Another problem in most advertising is that people are selling the wrong things when they should be selling benefits.
Most people simply talk about features of their products and services, eg. Comes in an elegant box, Has 100 moving parts, Handmade by craftsmen. All these features do very little to sell.
You really have to show your customers how all these features is going to benefit them.
Whenever possible, you should also sell them the benefits they are going get from your products and services, and push them hard repeatedly in your copy and marketing.
How much time they would save?
How is it going to make their life easier?
How much money they can save in the long run?
Most people are not very adventurous when it comes to promoting their products and services.
They are usually constrained to a set type of sales copy or ad that they feel is appropriate for their industry and end up just like everyone else in that industry.
The question then becomes why would a customer even notice you among your competition. You should really aim to interrupt and demand attention from your customers.
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions
When we want to hire people for a corporation or non profit organization, we follow certain rules and look for appropriate qualifications and expertise so that we succeed in our aims: the investors get their money’s worth in form of financial success and enhanced prestige of the principals involved.An organization represents the interests of many people: the sponsors and the consumers. Any flaws in a corporation’s organizational capacity and management can prove financially
You really need to sneak your way into your customers’ head and speak to their needs, their wants, their wishes, their dreams, their fears, their desires.
You must then offer them benefits, and show them how your products and services can help solve their problems, achieve results they only dreamt about, take away pain that they might have been feeling in a particular area.
Another problem in most advertising is that people are selling the wrong things when they should be selling benefits.
Most people simply talk about features of their products and services, eg. Comes in an elegant box, Has 100 moving parts, Handmade by craftsmen. All these features do very little to sell.
You really have to show your customers how all these features is going to benefit them.
Whenever possible, you should also sell them the benefits they are going get from your products and services, and push them hard repeatedly in your copy and marketing.
How much time they would save?
How is it going to make their life easier?
How much money they can save in the long run?
Most people are not very adventurous when it comes to promoting their products and services.
They are usually constrained to a set type of sales copy or ad that they feel is appropriate for their industry and end up just like everyone else in that industry.
The question then becomes why would a customer even notice you among your competition. You should really aim to interrupt and demand attention from your customers.
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions
Business is slow, you are not doing as well as you hoped, want to build your business very quickly? Yup we all do. Have you thought about over delivering? Give your customers more that they thought they were getting, offer them a better deal, great service and see what happens?What about my profit I hear you say. Well profit is money in minus costs of providing your sales. Well if you get more sales and manage your costs then your profit is going up as well. Think of t
Most people simply talk about features of their products and services, eg. Comes in an elegant box, Has 100 moving parts, Handmade by craftsmen. All these features do very little to sell.
You really have to show your customers how all these features is going to benefit them.
Whenever possible, you should also sell them the benefits they are going get from your products and services, and push them hard repeatedly in your copy and marketing.
How much time they would save?
How is it going to make their life easier?
How much money they can save in the long run?
Most people are not very adventurous when it comes to promoting their products and services.
They are usually constrained to a set type of sales copy or ad that they feel is appropriate for their industry and end up just like everyone else in that industry.
The question then becomes why would a customer even notice you among your competition. You should really aim to interrupt and demand attention from your customers.
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions
It’s a special breed of human being that can speak effectively to large groups of teenagers and young adults. Speaking at schools, sporting events, teen churches, or wherever else young people congregate, youth motivational speakers employ an arsenal of well rehearsed, practiced techniques that capture the attention of young people and hopefully change lives for the better. They inspire, motivate and teach students, taking them from laughter to tears in rapt attention as they speak ab
How much time they would save?
How is it going to make their life easier?
How much money they can save in the long run?
Most people are not very adventurous when it comes to promoting their products and services.
They are usually constrained to a set type of sales copy or ad that they feel is appropriate for their industry and end up just like everyone else in that industry.
The question then becomes why would a customer even notice you among your competition. You should really aim to interrupt and demand attention from your customers.
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions
Giving great customer service at a low-cost hair cut place is not easy these days. Consider if you will the average family with unruly kids or Hispanic families with lots of kids and many with broken English. Consider the number of people with hair lice or who have questionable hygiene and all those with ADHD who will not sit still, while you are trying like heck to balance out their side burns or work around their cowlicks.It is just not easy these days dealing with the custom
Being different, brutally honest and in your face will make you stand out from the crowd. Avoid advertising based on facts and logic but rather promote and advertise based on emotion, your customers’ emotion.
Being enthusiastic in your copy sometimes to the point of over the top strengthen your chances of your customers registering your messages emotionally. People attach emotions to the thoughts they have, so you need to grab them by their emotion.
You need to get people to focus emotionally in order to get them to pay attention to what they have read.
People buy based on emotion, then justify it based on logic. We buy something we want, then justify and rationalize our decision with explanations in our mind.
When writing your sales copy for your products and services, you should reach out to people, appeal to their emotions, make them want what you have to offer and justify it with the rest of your copy.
Most importantly, have the guts to make a call to action at the end, which is the close. Remember the advertising formula AIDA: Attention, Interest, Desire and Action.
It is also of great importance that when you get to the call to action and the close, you take your customer by the hand and tell them exactly what you want them to do so they do not have any doubts on what they have to do. “Fill Up This Form And Mail It To This Address With Payment Of $97,” Call Bill At 123456789,” “Click The To Checkout Button Now,” “Send $97 To This Paypal Address Now.”
You have to walk them through as if they are a child, telling them exactly step by step what they need to do. At this point, if they are ready to buy, they will be waiting for your direction, and it’s really your responsibility to do it well.
Failing to do so will result in losing sales that you would otherwise have gotten.
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