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Casual Articles - Create Ad Layouts That Get Response Rates That Will Blow Your Mind
Workplace Violence - 8 Tips For Spotting Early Warning Signs
One of the greatest threats facing both employees and the companies they work for, is workplace violence. It has become the leading cause of death for women and the second leading for men, following closely behind motor vehicle accidents. In fact, the best estimates now being reported show that 1-in-4 employees will be the victim of workplace violence this year alone.While the media is quick to highlight the most deadly
ch needed results desired by business owners and marketers. There areOne of the greatest threats facing both employees and the companies they work for, is workplace violence. It has become the leading cause of death for women and the second leading for men, following closely behind motor vehicle accidents. In fact, the best estimates now being reported show that 1-in-4 employees will be the victim of workplace violence this year alone.While the media is quick to highlight the most deadly
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”Before we begin, it might help us to agree on what advertising is, so here’s one definition:“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, and or services via various media.”In
How important is the layout of a print ad? Well, considering that most small businesses spend the majority of their marketing budget on display ads (aka print ads), the layout is critical. This is especially important because display ads almost never bring the anticipated and much needed results desired by business owners and marketers. There are Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”Before we begin, it might help us to agree on what advertising is, so here’s one definition:“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, and or services via various media.”In
Buying a Franchise Versus Starting a Business
Starting a business can be an exceedingly rewarding endeavor. From its inception you have complete authority on all decisions big and small - something as imperative as planning a restaurant menu, for example, to choosing what color and style of blinds to hang in the windows, you control everything.Additionally, for those lacking the start-up capital to purchase or rent a location, you can start a business from home with
t small businesses spend the majority of their marketing budget on display ads (aka print ads), the layout is critical. This is especially important because display ads almost never bring the anticipated and much needed results desired by business owners and marketers. There areStarting a business can be an exceedingly rewarding endeavor. From its inception you have complete authority on all decisions big and small - something as imperative as planning a restaurant menu, for example, to choosing what color and style of blinds to hang in the windows, you control everything.Additionally, for those lacking the start-up capital to purchase or rent a location, you can start a business from home with
Are You Training or Ticking the Box?
A higher proportion of money is wasted on training which is inappropriate or just downright poor than almost any other corporate expense. I have seen organisations make the same mistakes with training all over the world. Here are my top ten.#1 There is never any follow up! Training which imparts a skill or knowledge which is not reviewed or used within seven days is remembered by only thirty three percent of people. After
play ads (aka print ads), the layout is critical. This is especially important because display ads almost never bring the anticipated and much needed results desired by business owners and marketers. There areA higher proportion of money is wasted on training which is inappropriate or just downright poor than almost any other corporate expense. I have seen organisations make the same mistakes with training all over the world. Here are my top ten.#1 There is never any follow up! Training which imparts a skill or knowledge which is not reviewed or used within seven days is remembered by only thirty three percent of people. After
Customer Service - How Good Are YOU?
At 8.30 am a wealthy client (on his way to make a presentation to the local council at 9 am) walked into a store that sells photocopiers. They also provide a copy service. He wanted to make a back-up copy of his lengthy presentation.The shop appeared to be open - doors unlocked, lights on, etc but the young lady who met him said she couldn't do photocopies until 9 am because that's when the copy centre opened for business
mportant because display ads almost never bring the anticipated and much needed results desired by business owners and marketers. There areAt 8.30 am a wealthy client (on his way to make a presentation to the local council at 9 am) walked into a store that sells photocopiers. They also provide a copy service. He wanted to make a back-up copy of his lengthy presentation.The shop appeared to be open - doors unlocked, lights on, etc but the young lady who met him said she couldn't do photocopies until 9 am because that's when the copy centre opened for business
Harnessing the Power of Mental Marketing
It's time to adjust your course again. Time to see where you are and decide where you want to be. Time to check to see what's working and what's not. And its time to focus the power of mental marketing to achieve your new goals. This internal and external check up should take place very 90 days-a personal quarterly report, if you will.Take time to write down these answers:What do I LOVE to do?How o
ch needed results desired by business owners and marketers. There are many "industry secrets" you need to know to get the response you need to make a profit from a display ad.It's time to adjust your course again. Time to see where you are and decide where you want to be. Time to check to see what's working and what's not. And its time to focus the power of mental marketing to achieve your new goals. This internal and external check up should take place very 90 days-a personal quarterly report, if you will.Take time to write down these answers:What do I LOVE to do?How o
What does that mean to you? It means if you are going to run an ad in newspapers, magazines, event programs, or anywhere else, you want to know how to maximize your op
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