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Casual Articles - Paul Revere, Internet Marketing, and the 80/20 Rule
The pharmaceutical industry is one of the most lucrative business sectors as evidenced by its $550 billion global industry revenue in 2004. As such, many careers have been developed to cater to the varying needs of the industry. One good example of such a career option is pharmaceutical sales, which is believed to be one of the most sought-after careers in the job market today.The reason behind this trend is that pharmaceutical sales offers extraordinary salary potential, which may go as high as six-figures annually. Other amazing perks are special bonuses, a company car, trainings in exotic locations, flexible work hours, as well as unlimited opportunities for career growth.Needless to say, many people who already have a career in sales are slowly but surely transitioning into pharmaceutical sales. If you're one of those people who are ready to
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effec
If you are considering a job in customer service then perhaps you should go to work as an intern for a Concierge Company or at the Concierge Desk at a 5-Star Hotel and Resort. Why? Well because this truly epitomizes customer service.There are many companies, which have worked to emulate this sort of level of service. We see it at restaurants, golf course, American Express and so many other corporations in America these days. Sometimes at Starbucks you feel a little bit of that level of legendary service.But why do these companies go out of their way to provide such services? Well simple really, because it works in bringing your customers back over and over again. Additionally, it keeps them as raving fans for your business too. This means more word of mouth advertising and that means a steady stream of new customers too.Of course Nordstro
Not that he couldn’t have used Internet marketing principles, however, had the Internet been available. Putting an ad up on Google sure would have made life a lot easier than, say, getting captured by the British…not to mention a greater impact, as Internet marketing goes.
But, his famous ride to awaken the colonists has historians - but not marketers – utterly baffled. Why? Let’s see first the problem … then how marketing (particularly Internet marketing principles) solves the problem.
Most historians don’t understand the 80/20 Rule. Don’t get me wrong. A lot of people don’t understand the implications of the 80/20 Rule. They don’t understand its recursive nature, the “64 – 4 Rule,” the “51.2 -0.8 Rule,” “Sierpinski Triangles,” and so on.
But, it’s really not necessary to understand all of that, anyway. What you should know is simple: the 80/20 Rule simply means 80% of your results will flow from 20% of your efforts. That’s the simplicity of the 80/20 Rule for Internet marketing…or anything else.
Paul Revere understood the 80/20 Rule well, in concept. I bet he would have taken to Internet marketing too.
You see, historians can’t understand why Paul Revere’s ride produced a word- of –mouth- epidemic (“buzz”) and why fellow yeller William Dawes’ ride did not. After all, Dawes traveled 17 miles on horseback that night. But, almost no one from the southerly circuit of towns he visited – towns like Roxbury, Brookline, Watertown, and Waltham – responded to the call.
That’s the reason he goes as an unsung hero in our history.
I am a wandering, bitter shade, Never of me was a hero made; Poets have never sung my praise, Nobody crowned my brow with bays; And if you ask me the fatal cause, I answer only, "My name was Dawes" 'Tis all very well for the children to hear Of the midnight ride of Paul Revere; But why should my name be quite forgot, Who rode as boldly and well, God wot? Why should I ask? The reason is clear -- My name was Dawes and his Revere. History rings with his silvery name; Closed to me are the portals of fame. Had he been Dawes and I Revere, No one had heard of him, I fear. No one has heard of me because He was Revere and I was Dawes. (The Midnight Ride of William Dawes by Helen F. Moore -Century Magazine, 1896).
Seems unfair. Many historians lament Dawes, the unrecognized hero. But, then again, the 80/20 Rule shows us that life is disproportionate in its results.
That wasn’t Paul Revere’s only ride:
You see, the 80/20 Rule teaches us one simple lesson and …several very powerful ones. So don’t go away.
The simple lesson? That’s easy. Focus and prioritize on what you do best. Each of us is, or should be, a specialist in a particular niche. In other words, very good in one area – and a “duck out of water” elsewhere.
That was Paul Revere. As renowned historian David Hackett Fischer put it, unlike Dawes, Revere had an “uncanny genius for being in the center of events.”
• From the Boston Tea Party to the Revolution, committees and congresses sprang up all over New England. Revere rode from one city to another, bearing messages and linking to each other. Consequently, he was well known.
• He rode to Philadelphia from Boston regularly carrying organizational messages. He rode from Boston to New Hampshire, from Boston to New York, and from Boston to just about anywhere in New England.
• He connected people to people, and people to news and events. And he did it well. While 80% of the leadership belonged to but one committee, he was only one of two men who served on almost all of the committees in Boston. (80/20 Rule: The most accomplish the least. The least accomplish the most.) More popularly known as: “If you want something done well, give it to a busy person.”
• He was a clearinghouse for information about the British. In other words, if you knew something and didn’t know who to tell, you went to Paul Revere.
So, when the stable boy overheard the conversation of the two British officers, he went to Paul Revere.
When Paul Revere mounted his horse that fateful night, his travels were strategic…He knew who the town fathers, militia commanders, Minutemen officers, key ministers, opposition lawyers, merchant leadership, and other strategically placed individuals were… and where they lived.
Dawes did not have that gift. He was not well known. He had not traveled widely. Consequently, his efforts that night were spent on arousing common folk, no doubt, but most people didn’t know where to go, or who to contact, or what the next step should be.
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effect
Employers are learning the hard way! More and more organizations are acknowledging a critical fact . . . Finding ways to retain valuable employees must begin before an experienced and talented worker is entertaining an offer from someone else.And things aren’t getting any easier for employers. A recent Harris and Associates survey shows that more than 50 percent of workers expect to change jobs within the next five years!Furthermore, rapid staff turnover is expected to escalate. That means that just when companies are devoting more time to finding new talent, they have to find ways to encourage current employees to stay.Managers can no longer afford to take for granted the steady, productive employee who is a good, if unrecognized quality performer. Sadly, they have been provided very little by way of mentoring or appreciation. So, m
Paul Revere understood the 80/20 Rule well, in concept. I bet he would have taken to Internet marketing too.
You see, historians can’t understand why Paul Revere’s ride produced a word- of –mouth- epidemic (“buzz”) and why fellow yeller William Dawes’ ride did not. After all, Dawes traveled 17 miles on horseback that night. But, almost no one from the southerly circuit of towns he visited – towns like Roxbury, Brookline, Watertown, and Waltham – responded to the call.
That’s the reason he goes as an unsung hero in our history.
I am a wandering, bitter shade, Never of me was a hero made; Poets have never sung my praise, Nobody crowned my brow with bays; And if you ask me the fatal cause, I answer only, "My name was Dawes" 'Tis all very well for the children to hear Of the midnight ride of Paul Revere; But why should my name be quite forgot, Who rode as boldly and well, God wot? Why should I ask? The reason is clear -- My name was Dawes and his Revere. History rings with his silvery name; Closed to me are the portals of fame. Had he been Dawes and I Revere, No one had heard of him, I fear. No one has heard of me because He was Revere and I was Dawes. (The Midnight Ride of William Dawes by Helen F. Moore -Century Magazine, 1896).
Seems unfair. Many historians lament Dawes, the unrecognized hero. But, then again, the 80/20 Rule shows us that life is disproportionate in its results.
That wasn’t Paul Revere’s only ride:
You see, the 80/20 Rule teaches us one simple lesson and …several very powerful ones. So don’t go away.
The simple lesson? That’s easy. Focus and prioritize on what you do best. Each of us is, or should be, a specialist in a particular niche. In other words, very good in one area – and a “duck out of water” elsewhere.
That was Paul Revere. As renowned historian David Hackett Fischer put it, unlike Dawes, Revere had an “uncanny genius for being in the center of events.”
• From the Boston Tea Party to the Revolution, committees and congresses sprang up all over New England. Revere rode from one city to another, bearing messages and linking to each other. Consequently, he was well known.
• He rode to Philadelphia from Boston regularly carrying organizational messages. He rode from Boston to New Hampshire, from Boston to New York, and from Boston to just about anywhere in New England.
• He connected people to people, and people to news and events. And he did it well. While 80% of the leadership belonged to but one committee, he was only one of two men who served on almost all of the committees in Boston. (80/20 Rule: The most accomplish the least. The least accomplish the most.) More popularly known as: “If you want something done well, give it to a busy person.”
• He was a clearinghouse for information about the British. In other words, if you knew something and didn’t know who to tell, you went to Paul Revere.
So, when the stable boy overheard the conversation of the two British officers, he went to Paul Revere.
When Paul Revere mounted his horse that fateful night, his travels were strategic…He knew who the town fathers, militia commanders, Minutemen officers, key ministers, opposition lawyers, merchant leadership, and other strategically placed individuals were… and where they lived.
Dawes did not have that gift. He was not well known. He had not traveled widely. Consequently, his efforts that night were spent on arousing common folk, no doubt, but most people didn’t know where to go, or who to contact, or what the next step should be.
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effec
This Employee Benefits stuff doesn't have to be rocket science!Think back...a long time ago…when you had an open mind! What attracted you to your first job? Maybe you were still living at home and just wanted to make a few extra bucks? Later, when you graduated from High School or College your goals had probably changed. Money was certainly important, but what about those extra "perks" offered by your new employer—enticing weren't they? Maybe you were impressed with being offered all kinds of benefits, from health insurance to a 401k, group life to disability insurance, and even birthdays to vacations days.Perhaps your needs changed as you transitioned from a single person through raising a family. I am sure you have heard the old saying, "The more things change, the more they stay the same." That is
Seems unfair. Many historians lament Dawes, the unrecognized hero. But, then again, the 80/20 Rule shows us that life is disproportionate in its results.
That wasn’t Paul Revere’s only ride:
You see, the 80/20 Rule teaches us one simple lesson and …several very powerful ones. So don’t go away.
The simple lesson? That’s easy. Focus and prioritize on what you do best. Each of us is, or should be, a specialist in a particular niche. In other words, very good in one area – and a “duck out of water” elsewhere.
That was Paul Revere. As renowned historian David Hackett Fischer put it, unlike Dawes, Revere had an “uncanny genius for being in the center of events.”
• From the Boston Tea Party to the Revolution, committees and congresses sprang up all over New England. Revere rode from one city to another, bearing messages and linking to each other. Consequently, he was well known.
• He rode to Philadelphia from Boston regularly carrying organizational messages. He rode from Boston to New Hampshire, from Boston to New York, and from Boston to just about anywhere in New England.
• He connected people to people, and people to news and events. And he did it well. While 80% of the leadership belonged to but one committee, he was only one of two men who served on almost all of the committees in Boston. (80/20 Rule: The most accomplish the least. The least accomplish the most.) More popularly known as: “If you want something done well, give it to a busy person.”
• He was a clearinghouse for information about the British. In other words, if you knew something and didn’t know who to tell, you went to Paul Revere.
So, when the stable boy overheard the conversation of the two British officers, he went to Paul Revere.
When Paul Revere mounted his horse that fateful night, his travels were strategic…He knew who the town fathers, militia commanders, Minutemen officers, key ministers, opposition lawyers, merchant leadership, and other strategically placed individuals were… and where they lived.
Dawes did not have that gift. He was not well known. He had not traveled widely. Consequently, his efforts that night were spent on arousing common folk, no doubt, but most people didn’t know where to go, or who to contact, or what the next step should be.
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effec
Are you sick of the rat race? Tired of your boss barking orders at you? Thinking of telling them all to “shove it” so you can start your own business and answer to no one but yourself?You’re not alone. Millions of people dream of going into business for themselves and becoming the next great entrepreneur success story.The United States has long been a nation of innovators and entrepreneurs, dating back to the days when steel and railroad tycoons ruled the world. With every new generation, seemingly ordinary people step forward with brilliant ideas that change the world. Some of the more memorable entrepreneur success stories include:Colonel Harland Sanders, who started selling fried chicken that he prepared and cooked in his own kitchen. But when he perfected his deliciously “finger lickin’ good” recipe and took it on the road, the Ke
• He connected people to people, and people to news and events. And he did it well. While 80% of the leadership belonged to but one committee, he was only one of two men who served on almost all of the committees in Boston. (80/20 Rule: The most accomplish the least. The least accomplish the most.) More popularly known as: “If you want something done well, give it to a busy person.”
• He was a clearinghouse for information about the British. In other words, if you knew something and didn’t know who to tell, you went to Paul Revere.
So, when the stable boy overheard the conversation of the two British officers, he went to Paul Revere.
When Paul Revere mounted his horse that fateful night, his travels were strategic…He knew who the town fathers, militia commanders, Minutemen officers, key ministers, opposition lawyers, merchant leadership, and other strategically placed individuals were… and where they lived.
Dawes did not have that gift. He was not well known. He had not traveled widely. Consequently, his efforts that night were spent on arousing common folk, no doubt, but most people didn’t know where to go, or who to contact, or what the next step should be.
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effec
Paper shredders are machines that allow the shredding of any paper to tiny pieces or very fine strips. Paper shredders are commonly used by individuals or groups that need to destroy classified documents that may prove to be of danger to themselves or to their group. These documents are cut into tiny pieces so that no one attempting to read them will succeed in doing so. Experts in the field of privacy will often advise individuals to destroy some of their personal documents like account statements, bills or other important files that cannot be allowed to fall into the hands of anyone.1. Avoid Identity TheftAnother reason why important personal records and files must be destroyed is to avoid identity theft. Identity theft is simply when another person is assuming the persona of another person. Important records and files shredded through a paper
Paul Revere knew the leadership. What they needed was what we all call in Internet marketing, a “message to market match,” (when and where specifically the British were moving).
Paul Revere supplied that match. The 80/20 Rule is a filter for precision matches between effort and result. He supplied that filter:
• Preparation and research? His “keywords” were people, places and events learned over three years… • Key knowledge? The information from the stable boy… and when the British would move … • Strategic “niches”? Most “profitable” towns to alarm in the shortest amount of time… • “Pre-qualified traffic”? The individuals who were prepared to respond to his call, did so, like clockwork. • “Message to market match”? They would act in direct response to his focused message… and … • Call to action? “The British are coming. Resist them…now.”
Revere was less a rider and more a “guided missile” that night. Specific. Targeted. Effective. Those are the ingredients for successful Internet marketing…and the call to Lexington Green that next day was an 80/20 Rule “in play”.
Every Internet marketer knows from the 80/20 Rule, that Internet marketing is a process, broken down into steps, each step catering to the comfort zone of different kinds of individuals. The days of “one stop, one purchase” are over. Most people will NOT purchase in one stop…so devise other kinds of response (email follow-up, mini-courses, opt ins, surveys, etc.)
As any Internet marketing specialist knows, if people are confused, they take no action, except to leave the issue (or website) alone.
If Dawes had had a website, they would’ve left it confused with no way to respond to any call to action.
So, people didn’t act under his call … until days later, after Lexington and Concord were history.
Yes, William Dawes was a hero. But, his ride took so much more effort, accomplished much less, and took much longer to finish … Mixed results, at best.
History and Internet marketing turn on hinges produced by the 80/20 Rule.
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