Casual Articles - Business

Six Sigma Adoption and Cultural Issues
The most easily expectable reaction from employees for Six Sigma implementation will be the one of Well, here they are at it again or How good is it over other existing methods? Knee jerk reactions, such as these are nothing new in an industrial world. Cold responses such as these can dampen the zeal of Black Belts initially, if not completely unnerve them. Why

Is recruiting new dealers or distributors a priority? If so, how many new dealers or distributors will be at the trade show?

9. Do you expect to educate customers? How do you plan to do this? Free literature Handouts? Internet presentations? In-person talks by your top management?

By putting your goals in writing, you have a list that you can manage and measure. Your specific goals need to be realistic and timed. Make deadlines and meet them.

You already know that trade show displays can enhance your marketing plans w

5 More Tips for Maximum Business Success
1. Expanding awareness is the master-key. A Business doesn’t generate $1M, $5M, $10M, or whatever it generates because that’s all they want to generate. It’s all they are aware of how to generate. By expanding awareness within the business, revenue can be increased. As long as employees only know A, B, & C, they can only produce C-level results; they can o

It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, “If you don’t know what you want to do, it’s harder to do it.” This is good advice especially in the trade show exhibit arena. Start by being clear when you consult with your top management and marketing teams as to the reasons why your company wants to exhibit in a particular trade show. Ask the tough question –do you plan to have a trade show display because your competition is exhibiting or is it because you want a set return on your trade show investment? Analyze in advance what you want to achieve from your trade show display, convey this to your exhibit team, and put it down on paper.

Here are nine key goal setting recommendations from “Tips & Techniques For Exhibiting Success” by Nomadic Display:

1. Trade show display objectives should reinforce your corporate marketing goals. Clear, concise trade show exhibit objectives need to be in sync with your overall marketing plan, not function independently of it.

2. Is increasing your brand identity at the trade show a key reason to attend? How will you brand your trade show exhibit? Will your logo be part of the branding? Will you incorporate your brand on all your handouts?

3. Do you expect to increase sales on the trade show floor? If so, by how much? Be realistic and set attainable sales figures.

4. Outline your expected trade show results. The more specific, the better. Are you planning to introduce new products or services at the trade show? If so, what are they and how will you showcase these new products/services?

5. Is an important emphasis of your trade show display to educate your target audience? If it is, will you have on-site speakers, website presentations, handouts at your trade show booth display?

6. Do you expect to gather industry information and customer preferences at the trade show? Do you have a formal survey and will you offer incentives for people to fill out your survey?

7. Is one of your goals to attract new business? If so, how many new orders do you feel are realistic?

8. Is recruiting new dealers or distributors a priority? If so, how many new dealers or distributors will be at the trade show?

9. Do you expect to educate customers? How do you plan to do this? Free literature Handouts? Internet presentations? In-person talks by your top management?

By putting your goals in writing, you have a list that you can manage and measure. Your specific goals need to be realistic and timed. Make deadlines and meet them.

You already know that trade show displays can enhance your marketing plans w

The More Connected We Get, The More Disconnected We Become
Although we know technology provides many benefits, we tend to rely on it too much for important interpersonal communication. It's a paradox. Technology helps us get in touch--and it prevents us from being in touch. It helps us save time--and makes us waste time. It helps us correspond--and it can prevent us from being understood. As a consultant,

se you want a set return on your trade show investment? Analyze in advance what you want to achieve from your trade show display, convey this to your exhibit team, and put it down on paper.