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Casual Articles - Get More Marketing Value from Staffing Software
Have you ever found yourself in the wrong job or career? I think it is fair to say that we have all had that experience. This is actually a good thing if you’re conscious of it.I ran into a good friend of mine a few weeks ago. I’d remembered that she was going after a new position so I asked her if she’d gotten it. Her response, Yes, and I hate it! I asked her if it was just the typical fear that can come with a career change and the accompanying sharp learning curve as you develop the new skills. Apparently that wasn’t the problem because she found the job quite simple. As it turns out the very reason she went after the position is the reason she hates the job. Her previous job involved shift work and had grown tired of graveyard shifts so she went after a nice 8:00 am to 5:00 pm Monday to Friday job. It wasn’t until she found herself trapped inside a cubicle for the entire week that she realized how much she enjoyed the opportunities that came with the night shift. Whenever she’d had evenings or graveyard shifts she could go out for tea with her friends during the day.I had quite a chuckle at her expense because this is the fourth career change that I’ve seen her make in the last 5 years and end up with the same results each time. She hates the new position more than the old one. Her problem has always been not being really clear on what it is she wants from her new positions. She thought she wanted to get away from working shifts and into a nice secure job with set hours. What she really wants is to have a job that offers her the autonomy to do what she wants with her days. What my friend needs to do before she embarks on her next career change is determine exactly what she wants from the job and why.Below is a clarification exercise to help you determine what it is you want in
Recruiters who do not wish to fall foul of increasingly stringent anti-spam legislation and want to build genuinely lasting client relationships will learn to deploy various tactics to increase trust and build brand loyalty, such as ensuring only permission-based emails are sent from your company, switch to a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects will be able to mine for more information. In turn, this will enable them to deliver higher value emails through
Lead Generation. Front End Selling. Back End Selling. Referrals. Continuity Programs. Retention.Six Ultimate Business Truths for transforming your operation into a powerful enterprise, dramatically increasing your profits and establishing long term client relationships. You might know some of them - heck even ALL of them - but the question is, are you doing ANYTHING constructive with that knowledge?I'm not writing to sell you anything - well scratch that; I am.I'm writing to sell you on a multitude of techniques to take your fledging, floundering or status quo business to new heights. The cost is your time, effort and implementation - nothing more.There are lots of business books on the market today (not to mention a plethora of crap spewed out by ebook publishers) that give you a wonderful OVERVIEW of business marketing fundementals. And while they're necessary to give business owners a foundation to build upon, the simple fact is, you (and I) want immediate gratification...We want PROVEN tools NOW. We want to INTEGRATE them TODAY.When you take these six tenets and break down your business so that you can categorically define what you're attempting to do, and how, you'll be better positioned for success. And quite frankly, knowing what to do is infinitely better than just winging it.
Effective client contact management and timely, personalised business communications are essential to the success of any recruitment company. The first step in getting more from your marketing and sales activity is to better understand your existing and prospective client base.
In today's frenetic business environment it's simply not enough to send generic email shots to everyone on your database and hope they generate some interest. With numerous demands on their time and attention, your existing clients and prospects surely won't appreciate another bland missive to an already bulging Inbox. Worse still, they might simply block all future email communications from you.
An audience of one
The days of “load and send” email campaigns are long over. Today email marketers are focused on increasing response, conversion and retention rates using a combination of personalisation, segmentation and triggers. Increasingly segmented and triggered emails are driven by behavioural data, such as which links a recipient clicked, whether someone did or did not open an email, what pages they visited on the sender's website or whether they did or did not take a specific action.
Design matters
Something like 95 percent of all commercial email campaigns are sent in HTML today. As a result, design has become critical for a number of reasons. Recipients might have their email setup to block images. Many people now use their Outlook “preview panel” as a handy filtering tool to weed out unwanted emails. Designers also need to consider inconsistent rendering by different email clients. The way an email looks on Gmail differs from Yahoo, for example. Some designers have adopted a purely graphical approach to email campaigns in an attempt to bypass content filters, but this brings us back to where we started.
Bombarded by evermore junk mail, most people will only read about 15-20 commercial emails per day, and in many cases much less. As a result, layout, readability and usability are critical to differentiating your emails from everyone else’s. In reality your email will have just seconds to provoke interest, convey value and trust, and prompt action.
Democracy at work
Email has been described as the ultimate democratic form of marketing communication. After all, it's the recipient who decides whether they want to opt-in or opt-out of your mailing list; if and when they open, read and act on your email; how much information they wish to share with you; and when they want to unsubscribe.
Recruiters who do not wish to fall foul of increasingly stringent anti-spam legislation and want to build genuinely lasting client relationships will learn to deploy various tactics to increase trust and build brand loyalty, such as ensuring only permission-based emails are sent from your company, switch to a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects will be able to mine for more information. In turn, this will enable them to deliver higher value emails through
There are five pillars for effective costumer service in the health care sector and there are as follows:1. Knock before you enter. Don't enter a patient or resident's room without knocking. You should enter the room with some degree of politeness and decorum. Leave all your negative attitude at the door. Even if the patient is comatose you should show the same respect for their privacy and dignity.2. Introduce yourself. State your name clearly and boldly. Don't yell or speak too loudly. Some patients like to be called by their first names while others may like the more formal approach. Make sure you get the correct information about the patient before entering their room. Always appear warm and friendly; remember the patient is a human just like you and may pick up hints if you are not genuine.3. Set a time limit. Mention the duration of your visit. The patient may be in pain or severe discomfort; setting a time limit adds another dimension to their level of care and your level of service. You may be in the room to administer directly to their needs or indirectly relating to them. Whatever it is let the patient feel empowered even though they are depending on you for their needs and comfort.4. Explain why you are there. Don't lecture to the patient. Stick to the point. If you are going to perform a procedure avoid using medical terminology that will make them feel apprehensive. Even if your visit is not directly related to their needs explain why you are there.5. Thank the patient when leaving. The hallmark of your visit should be to ask the patient if they would like any other thing else to be done while you are there. If their request is not related to your training inform them that you are going to find the relevant personnel to assist them. There may be times wh
An audience of one
The days of “load and send” email campaigns are long over. Today email marketers are focused on increasing response, conversion and retention rates using a combination of personalisation, segmentation and triggers. Increasingly segmented and triggered emails are driven by behavioural data, such as which links a recipient clicked, whether someone did or did not open an email, what pages they visited on the sender's website or whether they did or did not take a specific action.
Design matters
Something like 95 percent of all commercial email campaigns are sent in HTML today. As a result, design has become critical for a number of reasons. Recipients might have their email setup to block images. Many people now use their Outlook “preview panel” as a handy filtering tool to weed out unwanted emails. Designers also need to consider inconsistent rendering by different email clients. The way an email looks on Gmail differs from Yahoo, for example. Some designers have adopted a purely graphical approach to email campaigns in an attempt to bypass content filters, but this brings us back to where we started.
Bombarded by evermore junk mail, most people will only read about 15-20 commercial emails per day, and in many cases much less. As a result, layout, readability and usability are critical to differentiating your emails from everyone else’s. In reality your email will have just seconds to provoke interest, convey value and trust, and prompt action.
Democracy at work
Email has been described as the ultimate democratic form of marketing communication. After all, it's the recipient who decides whether they want to opt-in or opt-out of your mailing list; if and when they open, read and act on your email; how much information they wish to share with you; and when they want to unsubscribe.
Recruiters who do not wish to fall foul of increasingly stringent anti-spam legislation and want to build genuinely lasting client relationships will learn to deploy various tactics to increase trust and build brand loyalty, such as ensuring only permission-based emails are sent from your company, switch to a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects will be able to mine for more information. In turn, this will enable them to deliver higher value emails through
They say that management can be a lonely place. A manager has to lead from the front, make challenging demands of their people and if part of an organisation, pass on the dictats of the more senior and remote bosses up at the top.Yet, a manager has the accountability to deliver – in fact that’s what they get paid for, so ultimately, they must be the one who puts in the most effort to make their workplace deliver, or else.When a manager tries to delegate, their people don’t always do as they wish for and sometimes that can lead to even more work. So often, managers fall back on that tried and trusted worker who they know will do it just right, at least in their eyes, because that trusted worker is themselves. And that’s hard.So, to make sure that the work they pass down to their people is delivered, there are some ways to make it happen:-Agree StandardsStandards of output and performance are vital in any organisation, business or team, yet these need to be communicated very openly to all of the people with whom managers work.Yet a step beyond it being a communication exercise is to have their people involved in deciding what standards operate in their team.Have Clear ExpectationsWhen passing work on, managers need to be clear in how they express and will measure the final result. Without this, those delegated to will not have a clear measure to work towards. These expectations need to be clear on both sides and this checked closely.Test UnderstandingSometimes though, what seems to be clear is only clear on one side, that of the person passing on the job in hand. So it is very important that what they understand to be expected is also what the job ‘doer’ understan
Design matters
Something like 95 percent of all commercial email campaigns are sent in HTML today. As a result, design has become critical for a number of reasons. Recipients might have their email setup to block images. Many people now use their Outlook “preview panel” as a handy filtering tool to weed out unwanted emails. Designers also need to consider inconsistent rendering by different email clients. The way an email looks on Gmail differs from Yahoo, for example. Some designers have adopted a purely graphical approach to email campaigns in an attempt to bypass content filters, but this brings us back to where we started.
Bombarded by evermore junk mail, most people will only read about 15-20 commercial emails per day, and in many cases much less. As a result, layout, readability and usability are critical to differentiating your emails from everyone else’s. In reality your email will have just seconds to provoke interest, convey value and trust, and prompt action.
Democracy at work
Email has been described as the ultimate democratic form of marketing communication. After all, it's the recipient who decides whether they want to opt-in or opt-out of your mailing list; if and when they open, read and act on your email; how much information they wish to share with you; and when they want to unsubscribe.
Recruiters who do not wish to fall foul of increasingly stringent anti-spam legislation and want to build genuinely lasting client relationships will learn to deploy various tactics to increase trust and build brand loyalty, such as ensuring only permission-based emails are sent from your company, switch to a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects will be able to mine for more information. In turn, this will enable them to deliver higher value emails through
What do creativity managers do?Replace the word management with the word optimisation.That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, process and valuation.Areas [within innovation] that need managing include idea selection, development / prototyping and the art of commercialisation.It is worth noting that 4000 good ideas result in 4 development programs, which in turn results in 1 winner.Creativity, Innovation and GenderIt is more accurate and safer to argue that there are no gender differences: that males and females are equally creative and equally capable of innovation.There are studies that show that, for example, males dominate in fields such as engineering, IT, mathematics and so forth and that women dominate fields such as social sciences, fashion etc.However, all of these studies are highly questionable in terms of reliability, variability and generalisability. Further, their conclusions and implications are highly disputed.Additionally, socialisation, education, nurture, acceptable gender roles et al play an important part in determining what activities males and females engage in.So do yourself a favour, leave this one alone.Learn more…Download the MBA research, learn about this topic at Are Your Supply Chain Management Employees Thinking Domestic or Global?
Global supply chain management has emerged as a major topic in the age of globalization and now it is sitting at the heart of the whole system. But you might be asking yourself, so what exactly is supply chain management and how can it affect my company?Let’s understand what it is first.From the production house the product starts it journey and travels through to the supplier, distributor, retailer and ends at the hands of the consumer. This whole journey is a well managed mechanism and controlled by supply chain management. When it goes global and the journey of the product covers multiple countries, then it is called global supply chain management.With globalization, business has become more complex. Global supply chain management not only mobilizes products but also the entire value added chain, in which financial activities and sharing of information are also included.Big companies have many hubs around the world. Raw materials, finished products, finance and other pertinent information travel from one hub to the next. Global supply chain management is the basis of the whole operation.The cost of production and profitability is dependant on the global supply chain as well as how well employees throughout the company are trained for such fast-paced tasks.Global supply chain management has two major components:1. International movement of products and raw materials, title transformation, payments, controlling risk factors 2. In parallel with the above activities, an information network is hard at work. Information sharing and collecting is very important to run an effective global supply chain management systemThe efficiency of the global supply chain management of any company can make everything look easy. However in order to attain th
Recruiters who do not wish to fall foul of increasingly stringent anti-spam legislation and want to build genuinely lasting client relationships will learn to deploy various tactics to increase trust and build brand loyalty, such as ensuring only permission-based emails are sent from your company, switch to a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects will be able to mine for more information. In turn, this will enable them to deliver higher value emails through ever-greater personalisation and segmentation.
Recruitment software mail centres
Today’s sophisticated, made for purpose recruitment applications, such as Bond Adapt, RDB Pro and Eclipse integrate with third party email clients and offer a range of contact management or Customer Relationship Management (CRM) features.
Chris Pawsey, Business Development Team Leader at Bond International Software (UK) Ltd, explains: “Bond Adapt integrates email via Microsoft Outlook. Since Outlook is by far and away the market leading product we (Bond) make use of many of the functions therein. It is also possible to integrate Bond Adapt with other email clients.”
It is this contact management or CRM functionality that allows recruitment agencies and staffing professionals to create and retain email, letter and fax templates; conduct email marketing campaigns; and record response data. However, what these applications cannot do is prepare marketing materials, or ensure promotional activity is properly monitored and measured to ensure continuous improvement.
Matter of design
If you want your emails to succeed in generating interest in your services then they must always look professional. Don't make the same mistake many applicants do when sending CVs/resumes in response to job advertisements i.e. fail to spell check and proofread them properly. If you send an email full of spelling mistakes, it will cost you sales and could permanently damage your credibility.
Next, send test versions of your emails to yourself. You can sign up to any number of free email account providers such as Yahoo, MSN Hotmail and Google’s Gmail. Include these email accounts in your test mailings. The point here is to catch any formatting errors that might show up in the different email programs. It's quite common to find a HTML email that looks great in Outlook and is missing all of its images in Yahoo or Gmail.
Before you send your email you should also ask yourself one fundamental question: "How relevant is this email to the recipient?" Don't assume that the recipients will automatically see why your email is relevant to them. Often it needs to be spelt out. Succinctly explain how your recruitment company can help them and why now is such a good time to spend money on your services. You might want to consider using a professional copywriter to help you.
Two of the most effective ways to highlight the relevance of your offer are to put a strong emphasis on the benefits and make your offer exclusive. Tailor any promotions you run so that they are exclusive to your recipients, giving them a strong reason to act immediately.
As well as facing an avalanche of commercial emails every time we visit our In-boxes these
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