Casual Articles - Business

What is a Process and Why Should You Care?
Many businesses and business people care assiduously about processes. They have whole departments qualified as six sigma specialists or some other quality system to map and continuously improve processes. Many other businesses care little a

to give visitors something at the s

Websense Web Filtering - Does It Really Increase Productivity?
Companies like Websense sell their web filtering software to corporate clients. Their marketing material is pointing out how much productivity is lost due to employees casually surfing the web while at work. With Websense software corporations are

Think all your marketing efforts occur before the trade show? Wrong!

During the show is a great time to extend your reach. The trick is to give visitors something at the sh

Top Ten Reasons You Might Just Be an Entrepreneur
If you are like most individuals, you probably are not happy with your current career or JOB (Just Over Broke), and occasionally think about working for yourself. The 80-20 rule just might apply to everything, including careers and jobs? Being self

ur before the trade show? Wrong!

During the show is a great time to extend your reach. The trick is to give visitors something at the s

A Day in the Life of a Flight Attendant
A day on the job. For a flight attendant that could mean...a trip to Paris...or an emergency landing. It can be fun, an adventure, or both...but is it work? I’ve found that working for a major airline this past year has been one of the hardest jobs

During the show is a great time to extend your reach. The trick is to give visitors something at the s

Making Career Decisions; Part 1
Spring is traditionally a time for new beginnings and as we start to springclean our homes, some of us may be considering springcleaning our careers.Why are so many of us unhappy at work? There are probably as many reasons as there are unhap

to extend your reach. The trick is to give visitors something at the s

Self-Employed - Consider Yourself Self-Employed to Achieve Greater Career Success
Many people believe that if they go to work every day for somebody else, then they are not self-employed. I read a great quote by Brian Tracy that I thought could use repeating:"Always view yourself as self-employed. The biggest mistake that

to give visitors something at the show that is an experience, or an item that goes back to the office with them.

1. SPECIAL BUSINESS CARDS
Print up a special business c

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Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

You didn't follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.

You balk as you look at the phone bill. In the three months it took your company to branch out to a location three continents away from where you are, you've spent enough money on phone bills to buy both an apartment in New York and a Porsche. What worries you the most is that you know this isn't the end of the story, or your phone bills. With key members of your staff calling each other almost every hour, you know those bills would remain as high as your blood pressure level.

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Casual Articles - Trade Show Marketing Ideas - 5 TIPS

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