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Casual Articles - The Trust Factor
One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/person/product?”In today’s ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be “sold” to and their desire to consume. They are looking for ways to establish believability, credibility, and trust.According to a paper by the Peppers and Rogers Group (2004), 36% of major U.S. corporations view privacy as an important part of the company’s brand image.It is my belief based on consumer thinking that one way to develop a competitive edge in the marketing world is to place greater em
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as h
Are you considering investing in a promotional product campaign? Are you wondering what item will best work for your business to attract new clients? Are you currently making important decisions regarding specific promotional gifts? Are you rewarding your current employees or showing your appreciation to hardworking staff for other reasons? Perhaps you are planning some type of conference or special meeting and would like to give away an imprinted item related to the nature of the event. While there are a plethora of products available to suit your unique needs and goals, the writing padfolio might be the best solution to your upcoming promotional campaign.The writing padfolio is a product of practicality. This promotional item is an organizing tool- one that exists as a storage device and helps an individual to manage supplies, paper, business cards, writing uten
Whether in life or business, it takes time and consistency to build trust with customers, clients, co-workers and employees. And once breached by failure to deliver, excuses, lying or otherwise abusing the relationship, trust is hard to regain. Since I spend a lot of time networking and working to build trust as a cornerstone of my marketing efforts, I've given alot of thought lately to what it takes to increase trust so others come to rely on YOUR integrity, strength, ability and surety.
Here is what I've discovered about trust and some ways to build it:
1) Consistency. FedX created its brand identity in the delivery business by focusing on consistency. "When it absolutely has to be there overnight," was the tagline. And they consistently delivered on the promise, so often that people came to equate overnight delivery with the name FedX. What's your FedX promise to customers, co-workers and employees? Do you consistently deliver what you promise and promise only what you can deliver? Even in seemingly small matters, like returning phone calls or emails, your consistency or lack of it sends a signal to others. Inconsistency destroys trust; consistency builds it.
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as ho
For the past several weeks, we have focused on some wonderful but (to my way of thinking) rather fancy ideas about life. I wrote about motivation (I don't believe in it). I wrote about sorting out priorities (I do believe in that!). And I wrote about the 4 traits of highly successful people. I love that stuff! But I believe most of you subscribe to TIP's for help in actually running your office from day to day. Most of you have told me you're professionals in private practice, or owners of small businesses, or a manager. And that means you must attract clients or customers, serve them very well, and earn their return business - and do it every single day.So. Let's talk about some practical steps that my clients have used to build their referral business quickly and systematically. I call it the "5-by-5" process. Let's walk through it.Monday: Take care of, clea
Here is what I've discovered about trust and some ways to build it:
1) Consistency. FedX created its brand identity in the delivery business by focusing on consistency. "When it absolutely has to be there overnight," was the tagline. And they consistently delivered on the promise, so often that people came to equate overnight delivery with the name FedX. What's your FedX promise to customers, co-workers and employees? Do you consistently deliver what you promise and promise only what you can deliver? Even in seemingly small matters, like returning phone calls or emails, your consistency or lack of it sends a signal to others. Inconsistency destroys trust; consistency builds it.
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as h
Once upon a time, there was a young prince who was kicked out of the royal palace. With no place to live and little cash, he needed to find a job quickly. Searching for employment, he stumbled across an incredible line of health and beauty products that paid big. He thought to himself "Perfect, the ladies love me. I'll make a fortune!" His product line carried over 3000 products ranging across the board from diaper rash cream to tanning oils to anti-aging cream. "All the better" thought the prince. There were no limitations, he could attract each and every maiden in the village with his incredible product line - from young to old.The Prince Attempts Mass Marketing The Prince decides to hold a web seminar for all of the women in the village. "I'll land them all with just one stone" thought the prince. Special invitations were emailed to e
Here is what I've discovered about trust and some ways to build it:
1) Consistency. FedX created its brand identity in the delivery business by focusing on consistency. "When it absolutely has to be there overnight," was the tagline. And they consistently delivered on the promise, so often that people came to equate overnight delivery with the name FedX. What's your FedX promise to customers, co-workers and employees? Do you consistently deliver what you promise and promise only what you can deliver? Even in seemingly small matters, like returning phone calls or emails, your consistency or lack of it sends a signal to others. Inconsistency destroys trust; consistency builds it.
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as h
In my life I have moved from the bush to town to city to city on average every five years. I have lived in three countries and visited forty countries to work. I have owned six houses and lived at twenty five different addresses. I have changed job on average every 2.2 years. Change and I are no strange bedfellows.What I have learnt during those years of continual change is that on when entering a new role in an organisation where change is required there is about six weeks to make an impact. Within six weeks we need to establish what merit exists for what level of change and make our intentions known.My rationale behind this observation stems from the fact that organisational inertia is a significant barrier to change. If we do not make a conscious decision about change and signal our intention, we are easily sucked into the existing general pattern of organisa
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as h
Your business will achieve success to the direct proportion that you deliver value according to the marketplace. As an entrepreneur and founder of The Flourishing Business and The Flourishing Methodology, I have found that the essence of any business is to create value for others. Paramount to everything your business does, it must create unique value for your customers and clients. Many entrepreneurs become so focused on their company that they forget to look at the value their business is or is not providing to others. The following are five of the factors that can aid a business in providing true market value.Find your value by distilling down to the essence, the core value that you provide to the market place. It can be tangible, intangible, physical, psychological, emotional, in the present, or in the future. There are all kinds of types of “value to the mar
2) Credibility. This is what others believe to be true about you. That "truth" is based not only on your consistency, but on many other factors as well. On a personal level, others base our credibility on factors as seemingly insignificant as how well groomed or appropriately dressed we are. Stop to think about others you meet and how their dress and appearance, ability to express themselves, and "look" of confidence affect your belief in them. Other credibility boosters include things like title, education and experience. But all things being equal, you've got to look the part for others to trust you with their business.
A company's credibility is based on such factors as whether they back the product or service with guarantees, whether employees' attitudes show genuine care and concern for the customer, the reliability of the product or service, and on whether the business presents an attractive, congruent image with its facilities and marketing materials. Bottom line: credibility happens when words are aligned with actions. And often it's the little things done consistently that either build or destroy credibility.
3) Contribution. Contribution sets you apart from the competition and gives you an opportunity to reinforce the trust factor with others. Contribution can range from volunteering in community organizations to looking for ways to go the extra mile with customers, co-workers or employees. Contribution is about finding ways to make your world a better place; it's about putting meaning behind the phrase "value-added."
Companies that place a premium on contribution are readily visible in the communities in whi
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