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Casual Articles - Business-To-Business Marketing: Copywriting Secrets That Increase Sales
As a seasoned customer service consultant and occasional consumer watchdog, let me share my 10 favorite customer service LIES.(1) Your call is important to us.If this were true, companies would staff adequately and not discourage call volumes through daunting electronic menus, long waiting times, and incessant prodding to seek alternate help at web sites. It is precisely because calls are UNIMPORTANT that
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore m
The introduction of the Internet has surprisingly changed our way of life as a society. It has defined the way we do business and the way we correspond. The Internet has opened many opportunities for online trading. The financial industry revolves around the Internet. Every thing is just a few clicks away. This makes online trading most convenient. But there are still investors who prefer the old fashion way of offline
This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.
Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.
1. You better have done your research to know what benefits I want most from your type of product or service.
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me
Each business has its own unique needs and concerns when it shops for property to serve its business needs. Each business owner is concerned with whether to lease or buy, how much space is needed, what kind of property is needed, how much to pay for the purchase or lease, how to negotiate the best price, how to negotiate the best terms, and how to find the best location. The following six points need to be considered
Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.
1. You better have done your research to know what benefits I want most from your type of product or service.
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore m
Are you an expert on a particular subject?Do you have a website?Would you like to increase visitor traffic to your website?If you answered yes to these questions then article marketing may be for you.Building links to your website is a very important factor in gaining not only traffic but also a higher search engine placement. In today’s internet world it is increasingly difficult to get good traffi
1. You better have done your research to know what benefits I want most from your type of product or service.
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore m
My regular readers will know that one of the things I highly recommend doing with any online business is automating as many of your day to day tasks as possible.From a personal point of view, one of the tasks that takes up a lot of my time is answering emails. It isn't just answering email that eats up the hours - sorting through and deleting spam and junk mail absorbs a lot of time too. In the good old days, I
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore m
A limited liability company or LLC is an organization owned by one or more individuals or corporations. The members own membership interests in the company and not shares. LLC is a recently developed type of legal entity. For many entrepreneurs, it is the ideal choice, as it has the tax advantages of the limited partnership and the limited liability element of corporations.The LLC is a separate legal entity and l
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.
8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.
11. I badly want more from my life than just work. I’m very interested in saving time, work and stress.
12. Make it easy for me! You list many different things I can do and I’m confused. What one thing should I do now and why?
13. Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need. I’m tired of all the irrelevant “filler” informa
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