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Casual Articles - Strategy and Tactics in Marketing
If you’ve read any of my other marketing articles you’ll know that I believe that one of the key foundations of a strong business is to have “good clients”. From a small business perspective Accountants come high on my list of the type of companies who make good clients.So, what it it about accountants that tends to make them good clients? Before I g
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does f
A business plan is a very important part of any business. It is usually drawn up before the business launches, but can also be developed after a business has already taken off. A good plan can take some time to develop but the effort you put into it will be well worth it to make your business succeed. Not many people know exactly what goes into a good busin
If a military commander decides to “disrupt the enemy’s supply line that’s strategy. When he says we’ll place mines in the enemy’s shipping lanes that’s a tactic. If however you have properly strategically positioned your company in the marketplace you will experience the joy of having your customers come to you. They will seek you out as the obvious choice to serve their needs.
Strategy is the element that will allow you to get the most leverage possible out of all your efforts. It’s the power of focus upon the long term success of your operation. What’s the strategic objective of each tactical effort? What is the ultimate accomplishment or ultimate position you want in the market, and how do your tactical efforts support that?
Strategy is, in effect the defining framework upon which one hangs all tactical efforts. This document is presented with it’s intent to begin to define strategic planning where it relates to marketing and business development. It is by no means considered to be complete or all encompassing. “Blessed are the flexible, for they shall not be bent out of shape” Shape strategy with the following factors……..
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does fo
Let’s get the facts straight. Working as a professional in the hospitality industry is no cakewalk. You are required to work long hours without the weekends off and round the clock during the holiday rush. To top it all, the guests are sometimes rude. It definitely takes nerves of steel to face all this and more. It’s a torture to see your kith and kin have
If a military commander decides to “disrupt the enemy’s supply line that’s strategy. When he says we’ll place mines in the enemy’s shipping lanes that’s a tactic. If however you have properly strategically positioned your company in the marketplace you will experience the joy of having your customers come to you. They will seek you out as the obvious choice to serve their needs.
Strategy is the element that will allow you to get the most leverage possible out of all your efforts. It’s the power of focus upon the long term success of your operation. What’s the strategic objective of each tactical effort? What is the ultimate accomplishment or ultimate position you want in the market, and how do your tactical efforts support that?
Strategy is, in effect the defining framework upon which one hangs all tactical efforts. This document is presented with it’s intent to begin to define strategic planning where it relates to marketing and business development. It is by no means considered to be complete or all encompassing. “Blessed are the flexible, for they shall not be bent out of shape” Shape strategy with the following factors……..
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does f
Getting a raise should be the first thing you think about when the subject of increasing your income becomes important. Of all the things you can do to better your monthly finances – starting a home business, getting a part-time job, studying for a degree, etc., having your current pay increased at your present place of employment tops the list. It is
Strategy is the element that will allow you to get the most leverage possible out of all your efforts. It’s the power of focus upon the long term success of your operation. What’s the strategic objective of each tactical effort? What is the ultimate accomplishment or ultimate position you want in the market, and how do your tactical efforts support that?
Strategy is, in effect the defining framework upon which one hangs all tactical efforts. This document is presented with it’s intent to begin to define strategic planning where it relates to marketing and business development. It is by no means considered to be complete or all encompassing. “Blessed are the flexible, for they shall not be bent out of shape” Shape strategy with the following factors……..
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does f
The business of information is all around you. You might not even be aware of all the different forms of information that are being sold every minute of every day. All the self help books from dieting to spiritual enlightenment are an information product. Many CD’s, DVD’s and even TV shows are information products. The gardening shows and home remodeling pr
Strategy is, in effect the defining framework upon which one hangs all tactical efforts. This document is presented with it’s intent to begin to define strategic planning where it relates to marketing and business development. It is by no means considered to be complete or all encompassing. “Blessed are the flexible, for they shall not be bent out of shape” Shape strategy with the following factors……..
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does f
More than 90% of people on will find your auction through normal search on ebay. Which means they are just going to type what they are looking for and the auctions are listed in front of them. But on what factors does the position of your auction is determined when a user searches for it?For example: Lets say I'm selling a beer and wine making kit a
1. What is the ultimate perception you would like your customers and potential customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is being sold? (The buyer only buys what the product or service does for them)
5. Who is doing the selling?
6. How are you paid?
7. What is your potential customer’s buying criteria?
ALL other considerations fall under these seven factors. Some of those other considerations can be strategic but as a rule they are tactical. Competition?-goes under criteria. Public awareness?-Where do customers come from? Product benefits?-What is being sold? And on and on. By always defining the strategic goal of any tactic you can expect to develop a synergistic effect or momentum in your business results. Allow yourself the special luxury that arises when you no longer have to chase the next sale and the next sale
By focusing on these seven factors we can preempt our competitors, and re-position ourselves as the premier provider in our marketplace!
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