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Casual Articles - The Power of Authentic Marketing ... Let YOU Shine Through
Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you’re lucky enough to have proof sheets, so much the better). Tear out your competitor’s ads too—as many as you can get your hands on. Next, fold the company names, addresses and logos out of view. If the company names are in the headlines block them off with paper and tape. Now tape them up to the wall, putti
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made
We all carry them...at least we should. And, we all try to have them available for the right occasion...at least we try. We collect them so they can be used for future reference...which is good. But, are we really using them effectively?I'm referring of course, to the "business card." Now, don't bail out on me here and click away...this is really good stuff!Your business card can be one of most powerful f
And, I do know that's a good thing.
However, one of the things I've realized over the past year is how important it is to just be me.
To let my personality come through in my articles, my writing and my marketing.
It's funny actually, because I get more reaction from my ezine subscribers when I do this. More than when I pose a marketing question or ask for feedback or response to an article.
If I talk about something personal, people connect and they write to me.
I was taught this by one of my mentors, Alexandria Brown, The Ezine Queen. She related a story of how when she talked about her kitten, she got all kinds of emails from readers sharing information about their pets.
So I figured I'd try it. I literally tried the same thing in one issue of my 10stepmarketing Ezine and talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.
What happened?
Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.
The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.
What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made
Idaho payroll has some unique aspects and conditions. Some of the details and laws are set out in this article including information concerning: tax withholding and reporting; unemployment insurance taxes and reporting; wage and hour laws; and child support withholding.ARTICLEThe Idaho State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:
If I talk about something personal, people connect and they write to me.
I was taught this by one of my mentors, Alexandria Brown, The Ezine Queen. She related a story of how when she talked about her kitten, she got all kinds of emails from readers sharing information about their pets.
So I figured I'd try it. I literally tried the same thing in one issue of my 10stepmarketing Ezine and talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.
What happened?
Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.
The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.
What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made
Here, I will share my experience with you on the decorum required. I learnt what not to do from my first conference call and what to do from the second.My first experience with a conference call was on sales strategy with corporate office. I logged into the conference bridge as per the agreed schedule, but soon realized that most of the other attendees were late. Some people I could not identify were talking, ad
So I figured I'd try it. I literally tried the same thing in one issue of my 10stepmarketing Ezine and talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.
What happened?
Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.
The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.
What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made
Can a person’s behavior and values really determine if they will be a future SuperStar for your company? If you knew the formula for hiring SuperStars and could cut your recruiting costs in half, would you start today? This article outlines three simple but critical steps for adding structure to your hiring process and raising your level of success.Strengthening the interview process: Prepare a consistent wri
The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.
What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made
When you give something of value away for free it is human nature to reciprocate the favor by purchasing from you now or in the future.Put your thinking hat on and see what low cost item you can come up with to give away to your prospects and customers. What goes around comes around!Example: My wife publishes a little “Coffee Restaurant” newspaper. On several occasions she has given away free ads to new a
The other lesson I learned was to let my passion shine through.
I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.
And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.
So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.
People buy from those they know, like and trust.
So I guess it stands to reason that if you're authentic, you'll attract people who connect with you and they'll be more likely to like and trust you.
So while I absolutely believe you need to be professional in your marketing, I also believe it's more important to let your passion and personality shine through than to try and impress people with all your knowledge, experience and credentials.
Avoid the big words. Just talk to people in plain English about the problems they're facing and how you can help them.
When they sense you're speaking to them authentically, odds are they'll be more likely to want to do business with you.
And besides, its more fun to work with people you like!
Give it a shot. Just be yourself. You might just be surprised at what happens to your business!
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