Casual Articles - Business

How to Become a Fire Investigator
Part detective, scientist, engineer, and law enforcer, the fire investigator represents the collusion of multiple careers rolled into one. It is the fire investigator who must explore, determine, and document the origin and cause of the fire, establish what human actions were responsible for it, then bring authoritative testimony to the courtroom to win a conviction in cases of arson."This isn't a job for a lazy man," says Paul Horgan, accelerant detection canine handler and state trooper assigned to the Office of the Massachusetts State Fire Marshal. "You have to be conscientious and have a mind that likes to figure things out. You really can't take shortcuts. You must take your own photographs, collect the evidence

money back - 100% - no hassles, no questions. “

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

“ Call 592-7707 right now to book your first consultation. If you wait, your wedding date might be booked. Can you afford to take that chance with the single most important day of your life? Why wait, you have nothing to lose? Call 595-7707 Old Masters Studio 1234 Your Drive Weddingsville, BC, V8V 2S2 250 595-7707 www.oldmastersstudio.com”

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

Logo vs Business Identity , Which One is Right for Your Small Business?
There seems to be a lot of confusion between logos and business identities. As a small business owner it's important that you identify what your logo or business identity is supposed to do for you, and what result you intend on getting from having it designed. Below are two lists that compare side by side what you can expect from a logo and from a business identity. This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all t

Enlightened AIDA Marketing for Photographers

By Chuck Groot

AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.

Attention – you must get your reader or listeners attention. We forget that we are not dealing with a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.

Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your face

Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only one chance with this particular customer.

“The house may not have been crying but Mrs. Schmidt certainly was. Her one and only son just got married and now that he had moved with his beautiful bride to his new posting she spends hours gazing at the pictures we took.

A month after the wedding she wrote us and said that every time she looks at the beautiful portraits we created it’s as if she relives the entire wedding day all over again.

Dear Mr. Groot,

Thank you, thank you, and thank you. The portraits of Wolfgang and Sarah are of such high quality and so real, that I feel the warmth of the hugs, I can taste the food, I can hear the music, I can see the couple walking down the garden path, and the emotion of the love caught in each picture carries me back to my own wedding.

And I must say that the album itself is so beautiful I have never ever seen anything like it. But I must say that I am most impressed with you and your staff and how you conducted yourselves on the day of the wedding. I couldn’t believe how professional you looked, how efficient you performed, and how each and every shot you created was like a mini love story.

Also the level of service before, during, and after the wedding was far beyond that of any company that I had ever dealt with. I love my parent’s album and would highly recommend Old Masters Studio to anyone.

Sincerely,

Hildegard Schmidt”

Desire - Make it irresistible for a customer to patronize you by offering such risk free trial propositions – along with such generous guarantees and bonuses – that the customer has nothing to lose and everything to gain. Give the trial propositions as an inducement as well as a free “gift” for their trouble.

“ We are only as good as our last portrait session. Each and every wedding that we photograph gets our total undivided care and attention, to that end we only photograph 40 weddings a year and usually get booked up to two years in advance. Your wedding is important to us, so in order for us to deserve your friendship we would like to offer you an:

Engagement Portrait Session valued at $ 100.00 absolutely free.

Just to try us out and see if you like working with us. We will spend an hour taking a variety of beautiful portraits of you and your loved one, capturing the love that flows between you.

And as a special gift we would like to give you our signature…

Old Master 8x10 portrait valued at $ 49.95

At that time we will be glad to present to you, at no cost or obligation, our array of wedding services. We have prices and payment plans to fit every budget. With a guarantee that if you are not 100% happy with your photographs we will give you all of your money back - 100% - no hassles, no questions. “

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

3 Mistakes Most Business Owners Make
Thinking They Can Manage TimeYou can not manage time, you can only manage yourself around time by changing your mindset and habits. You can not add more time to your day nor stop the unending movement of time, you must manage yourself first by planning, having clear goals, taking daily actions steps and make a commitment to be conscious of your time daily. Keeping a Traditional Rigid ScheduleYou do not have to follow the traditional 9 to 5 schedule, work at your highest peak performance to reach your highest productivity. Be flexible. You didn’t go into business for yourself to work harder and longer as you did for your previous employer, “work smarter not harder.” Make time for yours

the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only one chance with this particular customer.

A month after the wedding she wrote us and said that every time she looks at the beautiful portraits we created it’s as if she relives the entire wedding day all over again.

Dear Mr. Groot,

Sincerely,

Hildegard Schmidt”

Engagement Portrait Session valued at $ 100.00 absolutely free.

Just to try us out and see if you like working with us. We will spend an hour taking a variety of beautiful portraits of you and your loved one, capturing the love that flows between you.

And as a special gift we would like to give you our signature…

Old Master 8x10 portrait valued at $ 49.95

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

Some Economic Background on South Western CO
We were impressed with South Western Colorado as a good place to hang your hat and a pretty good place to run a business. Great labor supply, good transportation and excellent tourist flows. The town is growing in Cortez and up the hill in Durango as well. Their nearest trading partners Montrose and Farmington NM also helped with money flows to the area. We like the area and thought it was completely economically viable and an excellent choice especially for manufacturing.About the only drawback is the drug issue in the region, but that is with any US City really. It was not as bad there as we have seen in border cities, desert cities of big cities in other parts of the US. We talked with police and city officials ab

ture carries me back to my own wedding.

Sincerely,

Hildegard Schmidt”

Engagement Portrait Session valued at $ 100.00 absolutely free.

Just to try us out and see if you like working with us. We will spend an hour taking a variety of beautiful portraits of you and your loved one, capturing the love that flows between you.

And as a special gift we would like to give you our signature…

Old Master 8x10 portrait valued at $ 49.95

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

A Quick Primer on Promotional Polo Shirts
A polo shirt is a polo shirt is a polo shirt. Or is it? When you’re buying promotional polo shirts as a marketing or branding item for your company, there are many things to consider before making your choice. Here’s a quick primer on choosing and ordering promotional polo shirts for your business.What’s It For?Who will be wearing your promotional polo shirt, how often and how long? If you’re ordering promotional polo shirts for a one-off event to be worn by your employees and staff, you can get by with a less expensive, lower quality polo shirt than if you intend the shirts to be your employees’ daily uniforms. Likewise, if you’re giving out the promotional polo shirts to the competitors

>“ We are only as good as our last portrait session. Each and every wedding that we photograph gets our total undivided care and attention, to that end we only photograph 40 weddings a year and usually get booked up to two years in advance. Your wedding is important to us, so in order for us to deserve your friendship we would like to offer you an:
Engagement Portrait Session valued at $ 100.00 absolutely free.
Just to try us out and see if you like working with us. We will spend an hour taking a variety of beautiful portraits of you and your loved one, capturing the love that flows between you.
And as a special gift we would like to give you our signature…
Old Master 8x10 portrait valued at $ 49.95

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

The Rush to Take Paid Surveys - Online Surveys Knock on Your Door
Your neighbors or colleagues are making money from paid surveys, and they are happy about it. Well, you can be, too. Paid surveys are knocking on your door – you can find ads about surveys on the specialized survey sites, in pop-up ads, sponsored links and search engines. Paid surveys are readily available to anyone who wishes to take surveys – from college students, stay-at-home parents, and people switching jobs or taking a break from work.What can be earned realistically with paid surveys is not sufficient to cover all your living expenses – house mortgage, insurance, pension plans and childcare. However, taking paid surveys can give you cash and prizes that will diversify your lifestyle, and help you make some ex

money back - 100% - no hassles, no questions. “

Action – Lead your customer to action. People are silently begging to be led. Tell them exactly how to buy.

P.S.

Bring this note with you when you come and you will receive a special bonus gift.

Easy to do marketing activity; create a letter like the one above and bring it to five (5) complimentary businesses (florist, jeweler, hotel, church etc) and ask them to hand it out to the next couple that comes to them to talk about their wedding. Make sure that when you printout the letters somewhere on the bottom of the page in little letters or a code you identify where the letter came from. (i.e. St. Josephs Parish might be 10-18-04-1 the date you brought the letter and St. Joes is number one on your business tracking guide) and explain that for each customer that comes to you with this letter you will give them $50 to do whatever they wish with it. (This is important if you go to a church, because the clergy may have a problem taking the money for them selves but will gladly give out the letter and use the money for the poor box).

Marketing does work. You must market yourself everyday by way of an ad in the newspaper, a magazine, a direct mail piece, your website, your email list, your telephone directory, or your business card etc. You must have your name, address, phone number, and web address on every piece of literature you hand out.

If you have any questions email Chuck at chuckgroot@shaw.ca

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When it comes to bad credit and home loans, you’ll think of all of the negative things you have heard. All of these messages come from major lenders, most mortgage brokers and the media, and unfortunately, a lot of what is being said is untrue.

To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's h...

Best-Selling Author, Keynote Speaker & Management Consultant, Dr. Gary S. Goodman says the time is right to reward customer service people for the objective and measurable contributons they make in building company profits. First in a series of trend-setting articles by the President of Customersatisfaction.com and author of MONITORING, MEASURING & MANAGING CUSTOMER SERVICE.

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