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    s that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

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    HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.

    Picking Font Types

    Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

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    email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.

    Picking Font Types

    Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Prof

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    Picking Font Types

    Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Prof

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    on different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Prof

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    s that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.

    Words vs. Graphics

    The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email t

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