Casual Articles - Business

Co-op Advertising: A Win/Win Proposition
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs

of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug th

Customer Service at a Hair Cut Shop
Giving great customer service at a low-cost hair cut place is not easy these days. Consider if you will the average family with unruly kids or Hispanic families with lots of kids and many with broken English. Consider the number of people with hair lice or who have questionable hygiene and all those with ADHD who will not sit still, while you are trying like h

I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).

Avoid Poor Positioning with IT Marketing

But, it was one of the worst ads for positioning that I've ever seen. To prevent you from making the same IT marketing mistakes, I'm going to point out a couple of the biggest problems I saw. The headline read: “Computer Repair, I Come to You.” “I Come to You” isn't a unique benefit anymore. If you're doing strictly retail, of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug th

The Best Business Opportunities
There are many business opportunities advertised on the internet, newspapers and magazines. Not all of them can really make you any serious money. I have listed below the business opportunities which I consider worthwhile and lucrative.Franchises – I would seriously entertain the idea of buying a franchise opportunity if you are not sure about starting

two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).

Avoid Poor Positioning with IT Marketing

A New Way To Handle Complaints, Or Is It?
What a lot of money we have been wasting on dealing with customer complaints.Instead of dealing with them and attempting to satisfy the customer we should create a process that makes complaining so difficult then when customers complain they get such a huge negative experience and never receive any satisfaction.They will think very hard before th

ing with IT Marketing

Stripper--Turned--Waitress Can't Leave Former Job Behind
She stretches in the break room for 30 minutes before each shift. She glides around the dining room like silk wafting on the breeze. She's been known to strip off her shirt and bra to combat the heat in the kitchen.The newest addition to the Red Robin wait staff, Paula Roche (also known as Mystique and Sable), who spent the past five years dancing at va

ut a couple of the biggest problems I saw. The headline read: “Computer Repair, I Come to You.” “I Come to You” isn't a unique benefit anymore. If you're doing strictly retail, of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug th

Making the Financial Transition
Making the financial transition from paid employment to earning a living on your own is probably the single biggest challenge facing many would be entrepreneurs. For most, the mere thought of financial insecurity holds them back from even trying. But if you have the vision, persistence and the ability to respond to market feedback the financial rewards will so

of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug their 25-node LAN into your shop to have you work on it. So “I come to you” is nothing unique… a totally wasted headline. You just lost your window of opportunity to grab someone's attention.

Don't Mention Price in Your IT Marketing

Then the ad went on to say: “Computer Repair A+ and Microsoft Certified Professional, Repairs, Upgrades, One-on-One Lessons and Tutoring”. Once again, nothing unique. These things are just like everyone else in the business. But what caught my eye is half of the ad says in big letters with a color screen behind it: “Don't pay $40, $60 or $80 an hour for computer repair! Call us!” And then there's a big retail-looking coupon right next to it that says in big g

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If you have read about Loss Prevention, Retail Security, or Electronic Article Surveillance chances are you wondered about the definitions of one or more of these phrases. This article examines the phrases and definitions on a word by word basis.

Given the fact that there are multiple applicants for any opening and H.R professionals spend less than a few seconds in scanning a resume before either accepting it or consigning it to the waste bin, the importance of a good resume cannot be overstated.

Risks are unplanned circumstances which may occur during the life of a project. They should not, however, be unforeseen circumstances. Enter Risk Management.

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Casual Articles - IT Marketing: A Case Study

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