Casual Articles - Business

People - You Can't Make Them What They're Not
Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the performance level will go up.The successful manager concentrates on developing the strengths of his team members - not trying to correct their weaknesses

ng is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a m

Malcolm Baldrige Values and Concepts Part 10 – Focus on Results and Creating Value
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Focus on Results and Creating Value which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria (Source: http//www.nist.gov/quality). As before, I will use case studies to show how some of the companies implement

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a me

Machine Shops
Machine shops are places where engineers or mechanics design and fabricate finished parts from metals, and repair machines of various types. The machines may be domestic appliances, bicycles, complicated four-wheelers or even airplanes. The job may involve repairing a malfunctioning part or replacing a non-functional part with a new one. Repairing a malfunctioning part may require many technical or

arketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

Just Live
Managing anyone beside your self can be challenging. First you have to be sure you are going into it for the right reasons. Don't do it to feel important, you're bound to be tripped up and shown how insignificant you really are in the general scheme of things. Don't do it to have control, nobody will let you control them if they have a choice, even if that choice is to quit. Do it because you w

ere is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a m

Growth Of The Firms
Let’s discuss several factors that reveal the reasons, motivations of the firms’ growth. The article grew to be more philosophical than managerial.Growth is generally achieved by small firms by making more of its existing products, or by developing more products. Hence, a common obstacle that many small firms face is that they do not have the finance to expand through invention, or developin

ree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a m

Branding 101: Why It's Critical to Business Success and How to Do It Right
What’s Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what’s yours? Quality? Service? Price? Whatever it is it’s something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office space. You can’t brand yourself as a cutting-edge ad a

ng is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.

2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.

3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing,

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Anybody can look over a company’s Web site before an interview and try to impress an interviewer with random facts about the company. However, to show that you have a significant interest in the organization, it is best to avoid a simple regurgitation of the company’s “about us” section. Therefore, smart job applicants turn to business searches to gain an edge.

Marketing is the value you offer to the customer. You should always go beyond the contract for supplying goods and services.

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Casual Articles - Understanding Marketing: 5 Common Misconceptions

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