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Casual Articles - Are You A Brand Or A Commodity?
Do you know booklets are now used for marketing?The booklets which are deemed as just an ordinary type of small panes that are fastened together with card cover are now recognized by many business-minded individuals as an effective medium that offers great marketing potential. What’s great about them is that they are very handy in the sense that they are easy
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant,
As you take CDL practice test, you do become more familiar with the CDL test, and being familiar with the test will make the actual test much less stressful.In fact, if used correctly, CDL practice test can be an extremely targeted study tool that will precisely pinpoint the areas in which you are weakest and then help you to learn how to combat and
The dictionary defines it as follows: A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.
Further, it goes on to say once a brand has created positive sentiment among its target audience, the business is said to have built "brand equity." Some examples of businesses with brand equity are Microsoft and Coca-Cola.
So, then, what is a commodity?
According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant,
Do you live and breathe fashion? Would a fashion career suit your style and aspirations?For fashion enthusiasts, a fashion career can seem like a dream job; an opportunity to influence society and change the way a nation dresses for the day and evening. Read on to see which fashion career might be right for you.Fashion careers are essentially of two
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant,
If you have a financial related website, you probably already know that there are many reasons to add finance related news feed to your site. Here are some of the main ways it can help you and your visitors.1. It automatically provides fresh content for your visitors - If you find a good source for news feed or blog feed, you may have the feed updated
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant,
With all things considered, there is really not much choice but to accept credit cards online. This makes it much more convenient for not only the customer, but yourself as well. Because of the necessity of accepting credit cards online, it is important that you know the options available to you to accept credit cards. On top of that, you need to know which the b
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant,
Tactics'Tactics' is a term used in the military to describe a set of instructions or maneuvers used to engage in battle. I liken getting ahead in your career to that of a military commander laying out his plan to prepare his troops for battle. If you are to be successful in your career, you have to s
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant, you've got to give prospective clients a reason to hire you over all the other coaches and consultants out there.
(C) Copyright 2006 Debbie LaChusa
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