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Casual Articles - What Does Brain Science Have To Do With Self Storage Marketing?
Till the mid 20 century, most organizations used to take a static view about their organizational structures. A view dictated by the top players and past experiences in the industry; a view that had little significance and offered even lesser room for improvement, if any. The organizations were used to have a vertical hierarchy and centralized control with mechanistic structure. The era was marked with inefficient operations, delayed processing, de-motivated employees and informa
The following tips will help you communicate more effectively with your employees:1. Let employees know that having feelings is okay. Feelings are facts and need to be dealt with.2. Praise in public, criticize in private. Nothing improves a person’s behavior better than well-timed, sincere, and justified praise. Nothing builds resentment faster than being yelled at in front of others.3. Listen to employees and accept suggestions. It’s easier to give advice th
I’m sick & tired of everybody trying to get my attention. Today, on the way to a meeting, I heard no less than 100 radio commercials, passed 50 billboards, saw dozens of electronic flashing signs at local retailers, had pop-up banner ads on my computer, 57 e-mail solicitations, received no less than 10 pieces of direct mail, had to ignore ad after ad in the morning newspaper, and endured at least 30 ads on T.V. while watching the evening news.
That doesn’t even include the telephone call I got from my phone company asking if I wanted to change long distance providers or the text message I got on my cell phone telling me that I can download my favorite ring-tone from their wonderful company.
Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.
Does this sound familiar to you?
Most people have no clue how many people are trying to get their attention until they consciously focus on counting “attention grabbers” in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a t
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.tations, received no less than 10 pieces of direct mail, had to ignore ad after ad in the morning newspaper, and endured at least 30 ads on T.V. while watching the evening news.
That doesn’t even include the telephone call I got from my phone company asking if I wanted to change long distance providers or the text message I got on my cell phone telling me that I can download my favorite ring-tone from their wonderful company.
Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.
Does this sound familiar to you?
Most people have no clue how many people are trying to get their attention until they consciously focus on counting “attention grabbers” in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a
Essential to the achievement of delegation is the advancement of employees’ self- esteem. The exercise of self-esteem as a motivator is a current phenomenon. In the 1930s the issue was immaterial. Back then, the concerns were money, security and survival - the very things that were in meagre supply. New distinct improvements in the satisfaction of these survival needs have begot a whole new set of drives. Employees have begun to carp about a lack of dignity and respect. With esca
Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.
Does this sound familiar to you?
Most people have no clue how many people are trying to get their attention until they consciously focus on counting “attention grabbers” in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a
A fun way to raise funds is doing an art raffle fundraiser. Essentially, you host an event where local artists donate a sample of their work and your group sells a select number of high-dollar raffle tickets, usually the same number as donated art items. The tickets are then randomly drawn at a gallery-style event and each ticket holder selects their artwork right off the walls.Getting started To pull of this type of fundraising event, you'll need extensive contacts i
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a
How well do you look after your customers? Most companies probably think they do a good job, but the addition of technology into large, national call centers has caused many organizations to focus on technology solutions as opposed to people solutions.1. If your call center uses a feature where a customer can leave a number where they can be reached by the next available customer service representative, turn it off and hire more customer service representatives.2.
For the sake of keeping this relevant to marketing your self storage facility, we’ll discuss the highest two frequencies – Alpha and Beta.
Most of us spend time observing the Alpha and Beta states throughout our lives. It is said that we spend most of our days in the Alpha state of mind. Since it is a lower frequency, I’ll call it a conscious sleep. We can function normally in this state and perform most of our daily actions. Think of it like a personal auto-pilot mechanism.
Have you ever driven to the office and – after you had arrived – thought, “I don’t remember driving to the office today”? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our
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