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Casual Articles - Eyeing the Competition
Now that I have your attention from the headline, let me rephrase that: Contracts-to-hire need to go away. We need to get rid of them. We need to kill them. They are pass?.Contracts-to-hire were created by companies that wanted to try out an employee before actually hiring them for work traditionally called “management” work (vs. “hourly” work) for work performed by college-educated people.Prior to trying this type of hiring method, c
What evidence is there of your agreement to deliver goods/services and your client's agreement to pay?When your client's account becomes past due and they suddenly develop amnesia relating to your agreement, what would you have to support your case? You may have anything from a 5 page signed agreement that would make any attorney feel they'd earned their fee, to an invoice noting payment terms, to a sequence of emails, to a phone conversation. Whatever the
Hammers Vs. Crowbars
First, let's clarify: everyone has competition, though it may not always seem obvious. Marketing experts cite two categories of competition: indirect and direct. Every company has indirect competition, no matter how unique or high-tech their product or service.
Indirect competition provides the same benefit the customer obtains from your product, only in a different form. Take, for example, the Acme Hammer Company. Acme's indirect competition comes from whatever customers use instead of hammers. Those more creative in the craft of carpentry might use a crowbar to drive
It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.Your customers already know you and their business is more profitable for you because there is no advertising cost involved.A referral system, upselling and backend selling are all worth trying if you wish to increase the income you get from your customers. They can be
Hammers Vs. Crowbars
First, let's clarify: everyone has competition, though it may not always seem obvious. Marketing experts cite two categories of competition: indirect and direct. Every company has indirect competition, no matter how unique or high-tech their product or service.
Indirect competition provides the same benefit the customer obtains from your product, only in a different form. Take, for example, the Acme Hammer Company. Acme's indirect competition comes from whatever customers use instead of hammers. Those more creative in the craft of carpentry might use a crowbar to drive
Starved again—I still can’t shed that pesky hunger habit—I walked into a restaurant with great food, slightly stiff prices, and weird service.Sometimes I’m hungry enough to put up with weirdness, but yesterday, was another matter. The sheer absurdity of the joint got to me.Here’s the scene. It’s 4:45 on a Friday afternoon, and I haven’t eaten a thing all day. Nothing would be better than a nice piece of prime rib, a tangy thousand isle dressing, hot bread,
Hammers Vs. Crowbars
First, let's clarify: everyone has competition, though it may not always seem obvious. Marketing experts cite two categories of competition: indirect and direct. Every company has indirect competition, no matter how unique or high-tech their product or service.
Indirect competition provides the same benefit the customer obtains from your product, only in a different form. Take, for example, the Acme Hammer Company. Acme's indirect competition comes from whatever customers use instead of hammers. Those more creative in the craft of carpentry might use a crowbar to drive
Tough words... but I truly believe that folks who make career changes should be applauded for their courage. The courage to live closer to their authentic selves. The courage to put aside all the negativity we hear about the economy. The courage to face their own fears.Most people will change careers 5-10 times in their lifetimes. Not just jobs – but whole new careers. At the same time, we’re not taught how to go about this in the best way –how to evaluate what ca
Indirect competition provides the same benefit the customer obtains from your product, only in a different form. Take, for example, the Acme Hammer Company. Acme's indirect competition comes from whatever customers use instead of hammers. Those more creative in the craft of carpentry might use a crowbar to drive
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.The more that your prospective patients see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer. Many marketing efforts go unrewarded, n
Looking at it this way, the possible indirect competition seems almost limitless, but it is critical to acknowledge all the options your customers have to meet their needs. You can use information about indirect competition to realistically target your markets, create your positioning and messaging or creatively and efficiently developing new products and marketing strategies. Remember, even though the indirect competitive product is not at all like your product, you can still lose an order because of it.
Hammers Vs. Hammers
Acme's direct competition might come from other tool manufacturers such as Stanley, Husky and Craftsman. Because direct competitors are easier to identify and research, you may want to start your analysis here.
Gather as much informat
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