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Casual Articles - Getting Your Message Out: Why Once is Not Enough
Most people think finding a job is a challenge while most employers believe that finding the right person for the job is the challenge. The truth of the matter is that both hiring and job hunting are challenging and stressful. However, on-demand recruiting is a new option for employers looking for employees with specific skill sets. On demand recruiting software is available that helps employers find exactly what they are looki
1.) Socialization. Often times, the self-employed have little or no contact with the outside world, unless they are in retail business or a business that deals with a live face-to-face customer base. For Internet Marketers this goes double. Joining an offline networking group can get you face to face with other people and making friends.2.) Brainstorming. Few successes are ever achieved alone. Teams are an essential
Why? We, as customers, are bombarded with marketing messages all the time, in all kinds of places, and the types of marketing just keep expanding. In the old days of the 80’s, where media choices focused on radio, TV, newspaper, magazine and billboards, it used to be that the advertising world used the metric of 3 — an ad must run at least three times in each media choice to break through the clutter. Now, with increasing kinds of media — email, banner ads, websites, cell phone and PDA messages, ads on buildings, ads on taxi cabs, ads on grocery carts and on and on—the new metric is 7 impressions. A customer must see your message an average of 7 times for it to stand out from all the other messages they see each day. That’
Many are always asking me what are the simple tips to creating career satisfaction and life fulfillment? My experience tells me there are five important factors necessary to creating these realities.1. TIME: Determining your career vision and plan is not a “fast food” endeavor. In this era of speed, this is one area that requires your time and attention. I have had some people work intensively for several days and re
Why? We, as customers, are bombarded with marketing messages all the time, in all kinds of places, and the types of marketing just keep expanding. In the old days of the 80’s, where media choices focused on radio, TV, newspaper, magazine and billboards, it used to be that the advertising world used the metric of 3 — an ad must run at least three times in each media choice to break through the clutter. Now, with increasing kinds of media — email, banner ads, websites, cell phone and PDA messages, ads on buildings, ads on taxi cabs, ads on grocery carts and on and on—the new metric is 7 impressions. A customer must see your message an average of 7 times for it to stand out from all the other messages they see each day. That
IntroductionMost businesses have rules that define and implement policies, whether they relate to internal operations or to the products and services they offer to their customers. Often these rules define the strategy of the business and determine its success or failure. Adjustments to the strategy typically mean changes to business rules. The problem is this—these days business rules are implemented in software, and ev
What qualifications must a person have in order to become a manager? Are people born to become managers? How different is management from leadership?Management mirrors life, there are no clear-cut rules to follow, no manual or bible with all the answers. Management is a process and an understanding, based on years of theoretical developments, learning and growth. Essentially, management is the “process of getting thin
I’ve owned my own business for four years now, and roller coaster ride is still the best way to describe the experience. Lots of big ups followed by big downs. Always a thrill, though.I’ve gotten tons of advice along the way and learned some things on my own, too. Here are the lessons I’d like to pass along.1) Don’t panic.Bad stuff will happen. Just face it, deal with it and move on. Panicking can make
When companies decide they can get by with only one direct mailing with no follow-up or a one-time ad, they are not getting the most bang for the buck. They are not ensuring they will rise above the noise and get their unique benefits noticed. People must see your message again and again, until it penetrates and makes your targets take the action you want —generating leads and sales.
Are there some marketing communications that get attention in one fell swoop—absolutely. The Apple ad in SuperBowl 1984, for instance, was only run once. These typ
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