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Casual Articles - Love Is Blind: Product Planning With Your Eyes Open
One of the most effective ways to launch a new product is to package it with a promotional gift. The something-for-nothing factor is always a great lure to get people to try a new product, and it’s one that is being exploited in a big way by many major manufacturers. If you’re launching a new product, you don’t want to package it up with just any free gift, though. You need a plan to make sure that the promotional gifts you choose are the ones that will return the most boom for your investment.Coordinate the Gift with the Product The free giveaway that you choose should make sense with the product that you’re selling. A fitness club launching a spring advertising campaign, for instance, might include an imprinted promotional water bottle if you come in for a tour of the facility, and give you a free fi
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of exist
Doesn't it make you laugh when so many people, from all walks of life, expect to be able to get a computer, get on the internet and "retire 7 weeks from now" with more money than they dreamt possible! I've used the internet for several years now with my businesses. I get a ton of spam every day, offering me the chance to either turn $5 into $50,000 in six weeks ‘guaranteed' or boost my sex life with a magic pill that will add an extra couple of inches where it counts! (Actually, I may take them up on that one.)I used to get angry at these people trying to insult my intelligence with these blatant scams but I don't any more. If people are greedy enough to want to do nothing and expect someone to build their business on their behalf, I think they thoroughly deserve to be stripped of their money!Take
What at first seemed like an exciting, profitable new concept has become an extremely expensive, disappointing undertaking for your company. How could this have happened?
Quite simply, you were blinded by love and you fell for the wrong product. More than a mere business decision the product became a powerful new passion for you or your company's product development team. The obsession for this new product was so strong that normally pragmatic business people ignored logic to pursue the glittering profits they felt it promised. It's not an unusual problem. Actually, it happens to 80 percent of new products and it's not exclusive to small businesses. Remember "new" Coke, McDonald's McLean burger and the DeLorean?
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of existi
Did you notice the title for this article? Of course you did and that is why you clicked to read this article. As legendary advertising guru David Ogilvy said in his book, Confessions of an Advertising Man, “The wickedest of all sins is to run an advertisement without a headline.”Yes, it is true that the most important tool in print advertising is the headline, be it for a space advertisement, a website, a sales letter, a billboard, or a press release. Headlines are the difference between success and failure in advertising.In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like m
What at first seemed like an exciting, profitable new concept has become an extremely expensive, disappointing undertaking for your company. How could this have happened?
Quite simply, you were blinded by love and you fell for the wrong product. More than a mere business decision the product became a powerful new passion for you or your company's product development team. The obsession for this new product was so strong that normally pragmatic business people ignored logic to pursue the glittering profits they felt it promised. It's not an unusual problem. Actually, it happens to 80 percent of new products and it's not exclusive to small businesses. Remember "new" Coke, McDonald's McLean burger and the DeLorean?
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of exist
Disaster struck the southern United States in August, 2005 as Hurricane Katrina did major damage to New Orleans and southern parts of Louisiana, Mississippi and Alabama. We don’t yet understand the full impact of the storm in terms of lives lost, families disrupted, and the impact on the American and global economies. But we know that a key part of our responsibility as executives and managers is to anticipate disastrous events like Katrina and be ready for them. Here are some of the things I’ve observed about the Katrina experience that are applicable to the business arena, especially in the areas of business continuity planning and disaster recovery:1. No one wants to follow the mediation plan if it’s an inconvenience, but everyone chastises you afterwards for not pushing harder.If Hurricane Kat
Quite simply, you were blinded by love and you fell for the wrong product. More than a mere business decision the product became a powerful new passion for you or your company's product development team. The obsession for this new product was so strong that normally pragmatic business people ignored logic to pursue the glittering profits they felt it promised. It's not an unusual problem. Actually, it happens to 80 percent of new products and it's not exclusive to small businesses. Remember "new" Coke, McDonald's McLean burger and the DeLorean?
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of exist
A biometric time clock is a complex device requiring expert handling. It has many settings that a layman may fail to understand. Biometric time clocks are very important for all businesses these days. These timekeepers are designed to assist organizations in keeping track of employee hours for payroll purposes. The technique uses fingerprints or biometric hand recognition to identify the employee. A biometric time clock requires a specified set of tools and equipments for installation.Biometric time clock manuals are a must during the initial handling of this equipment. One who reads these guides can easily set up, handle, and maintain the equipment. In some way, these manuals can be invaluable tools in getting the most out of your biometric time clock experience and maximizing the life of your time clocks.
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of exist
Managerial efficiency is often the stumbling block for older operator franchisees in large franchise systems such as; mobile carpet cleaners, mobile screen repair, mobile auto detailing, Mobil oil changing or even mobile decorating and interior design. No matter how hard you work to train your franchisees once they are out of field often they are overwhelmed with business and fall down in either scheduling or sales.In our franchising company we were able to fix this problem using creative tactics and royalty reduction incentives. From an abstract standpoint is very similar to tax incentives to give small businesses and middle-sized businesses to body from certain types of industries or to help allow for a change in overall policy by government. Below is an excerpt from a speech that I gave to a regional f
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
A Proper Product Planning Process
We have combined a number of existing new product development systems into the following practical process. We explain each step in the process below and follow each step with a critical assessment question. This system can help you design a new product offering for your company with less risk and more control.
In the process, make sure you create a cross-functional product development team that includes representatives from sales, engineering, operations, marketing, finance, executive, legal and other areas critical to new product success. Also, guard against any one member of the team dominating the discussions or decision-making process. All team members must honestly critique and support the project, or the new product's chances of success are minimized.
Step 1: Search for a Concept
This is the fun part of product development! Generate concepts for new products from employee recommendations, an engineering or managerial "think tank," customer suggestions and brainstorming by the product development team.
Critical Question: None. Just be as creative as possible within the parameters of your chosen market.
Step 2: Select the
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