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    Why Companies Perform Random Drug Testing
    Perhaps the most controversial of all drug screenings is the random drug test. Employers have the legal authority to request a random drug test, whether they have a reasonable suspicion or not. Many companies have implemented a policy of completely random drug testing. This practic
    - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of

    Ten Parameters of Good Corporate Culture
    Sometime in the 1980s, I read a book written by Manfred Kets de Vries who claimed to have found six types of corporate cultures. The most intriguing thesis of the book was that actually most organizations are not sick, but not entirely healthy: the so-called lingering organizations
    We know you’re working hard and smart to provide marketing communication support for your company’s sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate results, serve as ambassadors for your company and are critical to driving the company toward its goals – your fellow employees.

    We have seen some amazing results from internal activities that have sought to accomplish the following communication objectives:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of c

    Building Your Ideal Practice: Freedom to Live Out Your Calling
    I believe each one of us has shown up on the planet with a purpose.This is sometimes referred to as our calling.Our purpose or calling is to deliver to the world something that NO ONE ELSE could ever deliver.What gives you the right?Many times as
    ts, serve as ambassadors for your company and are critical to driving the company toward its goals – your fellow employees.

    We have seen some amazing results from internal activities that have sought to accomplish the following communication objectives:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of

    Over The Road: The Life Of A Long-Haul Truck Driver
    When I started driving truck I was 21 years old. I had never been married, had no children, and hadn't traveled much. The idea of living on the road and seeing the entire country coast to coast sounded awesome! So off I went.It was one of the best decisions of my life.:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of

    A High End Cleaner Machine
    Bulk debris could be a menace to the public or would slow down traffics inside an industrial environment. Applying highly workable vacuum cleaners for exclusive industrial purpose to suction the pile of waste materials could command the great need that’d impossibly be done by manu

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of

    Motivation Tools
    There are many ways to motivate employees. We will take a closer look at the possible motivational tools in this article and will discuss the possible outcomes and the effect it might have on the organizational performance.To motivate someone, one has to find something in t
    - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of course, many other initiatives could be employed, but remember that you should pursue them with the same quality standards as external communication – quality of copywriting, graphic design, and materials used.

    The key to a successful internal communication plan is sustenance. It will require approval, support and budgetary commitment from the top, and planning should include department heads in order to receive adoption across the organization.

    Finally, approach this plan as a thematic program, so that the impact of each execution has a compounding effect…just like an advertising campaign or marketing communication plan should.

    Opportunity– contact us for specific examples of executing an internal marketing communication plan. Also, inquire with us how to initiate Corporate Culture Marketing (a process of leveraging your own company’s good will and values to win new clients, build meaningful partnerships and retain great employees).

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