Casual Articles - Business

Pervasiveness of RFID in Indian Businesses - Opportunities Challenges And Strategies
AbstractRFID is not a new concept. RFID tags consist of silicon chips and an antenna that can transmit data to a wireless receiver. With the field of wireless reading device, hundreds of tags can be read in a second. RFID tags are classified into active and passive tags. Former are costly ranging from Rs. 65/- per tag and the latter are cheap in the range of Rs. 25-30 per tag. Passive tags cannot give complete data rather brief. RFID has pervasive applications and in this paper the author discussed the potential applications of the technology in different fields of business and also suggests certain approaches to tap the maximum potential.CONTENTS1. Concept of RFID and its origins2. How RFID works and classification.

6. Create your own events

To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But thi

Chances Are Your Business Card Is A Waste Of Marketing Dollars
You have put too much time and money into your business to take it for granted. But, that is exactly what most of us do when it comes to what is dollar for dollar your most powerful marketing tool, your business card.A typical business card has name, address, phone number, fax, and email? Guess what? Nobody cares! When it comes down to having to contact you your prospective customer will find a way. But you haven’t even given them a reason to do business with you yet and you are already set to close the deal. You haven’t conveyed why they should do business with you, what benefit they will receive from doing business with you, why they should do business with you vs. your competition, or why they should trust you.All anyone wants to know is w

As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you’re able to position yourself as an expert, gain credibility by “association” (i.e. if the organisation putting on the event has credibility with the audience, then so will you) and get many more people exposed to your message than might be possible by other means.

Public speaking is not for everybody (we’re not all natural performers!), but if you regularly attend networking events, then you may as well gain the much greater exposure you’ll get as the speaker, than if you simply attend and only get to connect with a few people.

Here are 10 tips for maximising this marketing opportunity:

1. Make sure you speak at events that your target market attends

OK, this may seem obvious - but most people get this wrong at some stage. If your target market is large corporations, and you find yourself speaking at an event attended by small business owners, then you’re probably not going to get a lot of good business out of it.

2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title

Design your talks around some aspect of the service that you provide that your audience doesn’t currently understand, but wants to know more about. Create interesting and curiosity provoking titles so that event organisers and attendees alike will be intrigued and want to know more.

3. Educate your audience - don’t try to sell them anything

The worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.

4. Keep it simple and interactive

Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!

5. Practice, practice, practice

What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.

6. Create your own events

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But this

Scary Subliminal Advertising And Why It Works
According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages work… and that if conditions are right, subliminal advertising to promote a brand can be made to work.Previous experiments claiming this were debunked. But in a recent experiment, scientists found that eighty per cent of volunteers who had been exposed to the subliminal advertising message chose that product, compared to only 20 per cent of the controls. Those are scary stats indeed.The term “subliminal message” was popularized in 1917 (World War I), when the US army would sneak messages into songs and put subliminal messages in posters trying to get people to join the army.A subliminal message is defined as a signal or messag

s marketing opportunity:

1. Make sure you speak at events that your target market attends

2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title

3. Educate your audience - don’t try to sell them anything

4. Keep it simple and interactive

5. Practice, practice, practice

6. Create your own events

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But thi

Netsuite and VOIP - The Future Of Small Business Growth
With new features of Netsuite, it is now possible to integrate your DeskTop PC Phone solution with netsuite, contacts, customers, leads and other records. This new change enables companies, including my own, to leverage cheaper calling features of VOIP whilst not having to move away from a customer or contact screen, effectively allowing me to see all my customers 360' information whilst clicking their onscreen phone number to call them directly....These features bridge the divide between having to search for client contacts, pick up the phone and manually dial, now with Netsuite we do not have this issue.The example found at GFSS website shows how Skype calling functionality can be easily integrated into Netsuite. This solution provides the f

worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.

4. Keep it simple and interactive

5. Practice, practice, practice

6. Create your own events

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But thi

You're a Hard Worker, but Those Around You Are Not
Do you ever notice the unfortunate lack of hard work ethic? Do you see this problem at your own job? You are a hard worker and you know it, but those around you are not. It is good to see your hard work ethic, now can you honestly say that you are the norm?You see throughout my career as a human worker I have worked around the mining industry, oil industry, auto industry, trucking industry, rail industry and manufacturing industry and I have not seen what I believe to be the hard work ethic to the level I find appropriate for being in it to win it for the team or company. Oh I see people showing up on time, doing their work and making the motions. Yet I also see them often doing it at slow pace and even coaxing new workers and low-men on the totem po

o learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!

5. Practice, practice, practice

6. Create your own events

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But thi

Your First Job -- Work Experience And Applications
Increasingly, it is received wisdom that you will need work experience prior to applying for your first job, and that, particularly in the arts, this will probably have been unpaid. The number of graduates has been rising sharply over the past few years, with employment competition becoming ever tougher, but do you really need to offer yourself as a slave just to get a foot in the door, and how valuable will such experience be considered by others?If you wish to work for nothing, make sure that it is on your terms and for your benefit, perhaps to try out a particular company, or to see if you like a specific area of work. Do not stay too long in this sort of position, a couple of months at most, learn as much as you can, ensure that the situation is

6. Create your own events

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!

There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.

8. Re-purpose and re-use your talk

The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But this is just extra work and extra stress. After all, comedians don’t do a different show at every venue they play at, so unless your audience is the same people, then you don’t need a new talk! Most high-fee earners have a signature talk that they’ve perfected over the months or years, and they’ll be invited to events to give that specific talk.

9. End your talk with an offer

Unless you give talks for the good of your health, you’ll want to motivate your audience to take the next step with you. Most speakers miss the critical step of giving a “call to action” at the end of their talks, or they aim for the immediate sale rather than courting interest that will get them more sales long term. Rather than trying to sell straight away, you should intrigue your audience by offering them a free report or other giveaway in exchange for their business cards and permission to follow up with them. Those who are interested in what you offer or the information you can provide, will give you their contact details and thereby “put their hands up” as being potential candidates for your services.

10. Follow up

Once you have the contact details of your talk attendees, you should follow up with them multiple times with a structured follow up sequence. The easiest way to do this is to ask them to subscribe to your ezine.

And remember this - those who succeed through public speaking and media exposure are not necessarily any better at what they do than you are. The only difference is that they’re better at getting themselves into the limelight and then leveraging that to their advantage. Whilst you don’t have to become some media-hungry pseudo-celebrity, you can leverage all of your public speaking opportunities to build your credibility, increase your exposure and create an audience interested in what you have to say on your area of expertise.

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