Casual Articles - Business

The Wonder Book
I’m an avid reader and published author, so I know my books. When I came upon this one in particular, I was hooked. It had a relatively unassuming title, which I’ll get to later. Its cover wasn’t particularly interesting, and it was a paperback. Though it was fairly large, I decided to flip through it and was amazed at what it cont

ou must create and maintain a variety of strategies. So, what is the number one small business marketing strategy you must implement? Simply do something everyday to market your business!

Developing the habi

Communicating When A Crisis Strikes
How would you handle communication if your business or practice got into a crisis situation?I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.The crisis occurred when hackers attacked its system at th

Many small businesses have a difficult time growing and maintaining sales. This problem is often caused by a number of circumstances and events that are out of their direct control. Many forces can be blamed for tough times in a business, but the offender typically is the absence of one element: a competitive marketing strategy.

Most entrepreneurs have a basic understanding of the importance of a small business marketing strategy. However, it’s safe to say that a large majority of them don’t have one in place. These businesses do little marketing whatsoever and claim, ‘I get all of my business from word of mouth.’ This is not a strategy but a flimsy hope that clings to the value of one’s reputation. All it takes is one unhappy customer with a bad experience who speaks poorly of you to make business suffer.

To effectively market you must create and maintain a variety of strategies. So, what is the number one small business marketing strategy you must implement? Simply do something everyday to market your business!

Developing the habit

Run a Small Business? Treating Clients Right Is Easy – Just Don't Do What the Car Dealer Did to Me
Last month I went out and bought a shiny, brand new car. The car’s nice, but I wanted to share my experience with the sales rep I worked with, and the dealership that ultimately took care of me by not really taking care of me. And it wasn’t so much that I was at the dealership for 4 hours, they had no snacks to eat or that I was shuttled between two c

ough times in a business, but the offender typically is the absence of one element: a competitive marketing strategy.

Developing the habi

Viral Video - The Accidental Fountain of Brand Placement
Viral video has created an entirely new marketing strategy for a different generation. The Diet Coke and Mentos exploding "science experiment" was an underground phenomenon viewed millions of times and then repeated across the country on many play grounds and in many parking lots with budding scientists dropping Mentos mints into a 2-liter Diet Coke bottl

ting strategy. However, it’s safe to say that a large majority of them don’t have one in place. These businesses do little marketing whatsoever and claim, ‘I get all of my business from word of mouth.’ This is not a strategy but a flimsy hope that clings to the value of one’s reputation. All it takes is one unhappy customer with a bad experience who speaks poorly of you to make business suffer.

Developing the habi

Response Rates to Expect in Direct Mail Fundraising with Acquisition and Renewal Appeal Letters
What kind of response rates do your direct mail fundraising letters generate?That’s the most common question I’m asked by potential clients. And it’s a good question, since non-profit organizations need the highest response rates they can get in today’s competitive environment. Direct mail is an expensive way to raise funds if y

a strategy but a flimsy hope that clings to the value of one’s reputation. All it takes is one unhappy customer with a bad experience who speaks poorly of you to make business suffer.

Developing the habi

The 4 Secret Skill Sets To Career Advancement And Not Losing Your Job!
I remember it well, my first job. I walked in all fired up to get to work and then it happened. I just got stuck in a rut. I did not feel like I was moving forward and I did not feel like I was part of the team.It was at this point I realized I had a problem. I was not going to be able to move forward unless I learned some new skills. A wise man gr

ou must create and maintain a variety of strategies. So, what is the number one small business marketing strategy you must implement? Simply do something everyday to market your business!

Developing the habit of working on your marketing each and every day is the closest you can get to insuring small business success. It can be as easy as brushing your teeth.

Here are some ways to develop the habit of marketing your business everyday:

1. Schedule one to two hours per day to work on your marketing and have the disciple to commit yourself to it.

2. Create a strategic marketing plan. It doesn’t need to be an elaborate, fifty page document. Only a step-by-step guide of what you are going to do to create more business.

3. Brainstorm for marketing ideas and tactics on a regular basis. You will be surprised how many great marketing activities you can think up.

4. Keep track of your progress. Make a big chart of your plan and activities and check them off as you go. There’s nothing like a little accomplishment to keep you m

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The concept of corporate social responsibility is intended to provide each business with a far greater ability to create sustainable development. This can help to provide ongoing benefits for the business and its stakeholders, regardless of the size of the business. The business can become more competitive once it begins to create and follow guidelines to enforce the concept of corporate social responsibility within the company and its surrounding community.

Who are your high performers? Do you know what practices are making them successful? Can other team members benefit from their skills? Are they engaged in discussions about the success of the business? One way you can answer these questions is by conducting a Best Practices Study.

Creative grocery store marketing goes deeper than double coupons and customer cards. The most effective grocery store marketing plans start with the fixtures and layout of the store.

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