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Casual Articles - IT Marketing: Measuring the Response
You may wonder if the car dealer has gone overboard with his service and perhaps he has in a way. The customer can decline his offering at any time but at least he is there to offer it. You can go overboard with your willingness to please but you cannot go overboard with a good customer service policy. You really want to o
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost cover
Perhaps you have seen the Matco or Snap-On Tool Guys out there peddling their tools to local mechanics in your community. Indeed they have to be good at sales, but more importantly they must be good at customer service too. They have to work with their customers and they must also be careful to get paid, as these independe
At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourself?
Measuring Response is very important. Here are some ways to do it:
1. Drive them to a specific URL so that you know how many people went to the website.
2. Ask them when you talk to them on the phone where they heard of you.
3. Have them call a specific phone number with a request.
4. Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audit and the newspaper ad offers a free seminar.
IT Marketing: Some Real Numbers
So let’s say for argument’s sake we’re mailing 1,000 postcards to 1,000 law offices in the area with some kind of offer like attending a seminar, getting a free report, getting a free needs analysis. I want to know out of those 1,000 postcards how many resulted in an inquiry.
Let’s say for argument’s sake we got almost a two percent response on inquiry, which would be fantastic. We had a 1.7 percent response rate on inquiries, and out of those 17 inquiries, one materialized into a nice-size account and one materialized into a one-shot deal. So, for 1,000 postcards mailed to attorneys in this area, we got 17 inquiries and we got two business opportunities that equated to $19,500 in the first year.
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost covere
Last Monday I met with a new client – a representative of a local university. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted th
Measuring Response is very important. Here are some ways to do it:
1. Drive them to a specific URL so that you know how many people went to the website.
2. Ask them when you talk to them on the phone where they heard of you.
3. Have them call a specific phone number with a request.
4. Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audit and the newspaper ad offers a free seminar.
IT Marketing: Some Real Numbers
So let’s say for argument’s sake we’re mailing 1,000 postcards to 1,000 law offices in the area with some kind of offer like attending a seminar, getting a free report, getting a free needs analysis. I want to know out of those 1,000 postcards how many resulted in an inquiry.
Let’s say for argument’s sake we got almost a two percent response on inquiry, which would be fantastic. We had a 1.7 percent response rate on inquiries, and out of those 17 inquiries, one materialized into a nice-size account and one materialized into a one-shot deal. So, for 1,000 postcards mailed to attorneys in this area, we got 17 inquiries and we got two business opportunities that equated to $19,500 in the first year.
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost cover
Skimming is the removal of cash for a victim company before the transaction is entered into the accounting system. Since skimming is an off the books type of fraud (it is never recorded) there is no direct audit trail therefore making the fraud difficult to detect. The employees with an opportunity to co
4. Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audit and the newspaper ad offers a free seminar.
IT Marketing: Some Real Numbers
So let’s say for argument’s sake we’re mailing 1,000 postcards to 1,000 law offices in the area with some kind of offer like attending a seminar, getting a free report, getting a free needs analysis. I want to know out of those 1,000 postcards how many resulted in an inquiry.
Let’s say for argument’s sake we got almost a two percent response on inquiry, which would be fantastic. We had a 1.7 percent response rate on inquiries, and out of those 17 inquiries, one materialized into a nice-size account and one materialized into a one-shot deal. So, for 1,000 postcards mailed to attorneys in this area, we got 17 inquiries and we got two business opportunities that equated to $19,500 in the first year.
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost cover
Increased turnovers, costly decreases in productivity and overall employee dissatisfaction are all ramifications of low morale in the workplace. Moral is a vital component of any organization or business for it to thrive and achieve success.Here are five ways to improve workplace morale easily and inexpensively that
Let’s say for argument’s sake we got almost a two percent response on inquiry, which would be fantastic. We had a 1.7 percent response rate on inquiries, and out of those 17 inquiries, one materialized into a nice-size account and one materialized into a one-shot deal. So, for 1,000 postcards mailed to attorneys in this area, we got 17 inquiries and we got two business opportunities that equated to $19,500 in the first year.
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost cover
When it comes to starting up your own home business, one thing that you have to keep in mind is that owning a home business is basically doing what you love to do and what you are good at. There are many things that you can do with your home business that will help you find success. There are also lots of things that you c
That’s a fantastic return even with list rental, even with printing, even with having it professionally graphic designed, professionally copy written, postage, and everything else that went along with that. For that $500 to $700 investment, you were able to identify a one-shot deal that probably almost covered the cost of your mailing and you found one huge account that paid for the mailing many times over.
The Bottom Line on IT Marketing
Measuring the response rate of your IT marketing is very important. You need to track where and how you spent your IT marketing money and how your ROI was.
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